The mission of this Global Institute for Artificial Intelligence & Business Analytics is to become an inter-disciplinary leader in artificial intelligence (AI) and machine learning (ML) applications for research and education in Marketing, IS, Finance, Accounting, Strategy, Management, and other business disciplines.  

Internally, this institute will empower faculty and doctoral students with a library of cutting-edge AI ML models and algorithms via hands-on coding exercises, real-world business problems, and top journal publication depository. Faculty and PhD students from Marketing, IS, Finance, Accounting, Strategy, Management, Statistics, and Economics can benefit from this library for higher research productivity and contributions to their respective fields.   

Externally, this institute will collaborate with top scholars from Massachusetts Institute of Technology (MIT), Carnegie Mellon University, Harvard University, Columbia University, New York University, Yale University, University of Chicago, and Stanford University. It also will build industry partnerships with world largest social media companies, mobile service providers, FinTech platforms, sharing economies, financial institutions, and omnichannel platforms, blockchain, 5G, AR, VR, and IoT applications, and smart cities in Asia, Europe, and beyond.



Office:Alter Hall 511
Research Interests:large-scale field experiment mobile marketing, customer analytics with machine learning and big data, deep learning for personalized promotions, competitive pricing, omnichannel targeting, social media networking ads, artificial intelligence and recommendation algorithms

Xueming Luo is Charles Gilliland Distinguished Chair Professor of Marketing, Professor of Strategy, and Professor of Management Information Systems. He is the Founder/Director of the Global Center for big data in mobile analytics in the Fox School of Business at Temple University.

Recently, Xueming Luo has been ranked as the top 15th among all authors around the world (2008-2017 period) in the two premier AMA Journals (Journal of Marketing Research, Journal of Marketing): see the list here.  His name has also been ranked as the top 21th among all authors around the world in the same period in the top four premier Journals (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science) in the marketing discipline: see the list here.


Administrative Specialist

Melissa is an undergraduate student at the School of Tourism and Hospitality Management, with a concentration in Event Management. As a Center Administrative Specialist, Melissa assists the research team in gathering and citing sources of data for research purposes, develops Global Center for Big Data website in a professional and well structured format, and coordinates with Center Director in planning events for research scholars from around the world.

Global Center For Big Data in Mobile Analytics
Fox School of Business
1801 Liacouras Walk – Alter Hall A506J
Philadelphia, PA 19122
Center Email:

Center is now seeking Visiting Research Scholars in the areas such as mobile commerce strategies, user-technology interface, gaming and virtual identity, online group-buying, social targeting online ads, organizational strategies, and marketing-finance interface. Interested candidates can email CV to