The mission of Global Center for Big Data and Mobile Analytics (GBM) in the Fox school of Business at Temple University is to become an inter-disciplinary leader in big data in mobile analytics. This Center is an essential part of a University-wide “Big Data Institute,’ which aims to facilitate research, education, industry practice, and technology transfer in the cross-disciplinary domain of big data, including Health Sciences, Social Medial, Mobile Analytics, High-dimensional Statistics, among others.

GBM will forge strategic partnership with the world’s largest mobile service providers in Asia, Europe, and beyond. GBM will nurture a global team of researchers from Marketing, Information Systems, Strategy, Finance, Statistics, Economics, Computer Science, Psychology, Sociology, Physics, and related fields at leading global universities. GBM will collaborate with other researchers and produce elite research publications on mobile-related topics such as targeting, commerce, optimization, consumer usage, cognitive science, emotions, data processing, user-technology interface, networks, apps, gaming, virtual identity, and more. GBM will also foster industry outreach and generate impact by helping managers solve mobile-related problems and commercializing its patents to benefit companies and society.



Office:Alter Hall 511
Research Interests:large-scale field experiment mobile marketing, customer analytics with machine learning and big data, deep learning for personalized promotions, competitive pricing, omnichannel targeting, social media networking ads, artificial intelligence and recommendation algorithms

Xueming Luo is Charles Gilliland Distinguished Chair Professor of Marketing, Professor of Strategy, and Professor of Management Information Systems. He is the Founder/Director of the Global Center for big data in mobile analytics in the Fox School of Business at Temple University.

Recently, Xueming Luo has been ranked as the top 15th among all authors around the world (2008-2017 period) in the two premier AMA Journals (Journal of Marketing Research, Journal of Marketing): see the list here.  His name has also been ranked as the top 21th among all authors around the world in the same period in the top four premier Journals (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science) in the marketing discipline: see the list here.


Administrative Specialist

Melissa is an undergraduate student at the School of Tourism and Hospitality Management, with a concentration in Event Management. As a Center Administrative Specialist, Melissa assists the research team in gathering and citing sources of data for research purposes, develops Global Center for Big Data website in a professional and well structured format, and coordinates with Center Director in planning events for research scholars from around the world.

Global Center For Big Data in Mobile Analytics
Fox School of Business
1801 Liacouras Walk – Alter Hall A506J
Philadelphia, PA 19122
Center Email:

Center is now seeking Visiting Research Scholars in the areas such as mobile commerce strategies, user-technology interface, gaming and virtual identity, online group-buying, social targeting online ads, organizational strategies, and marketing-finance interface. Interested candidates can email CV to