Alter Hall 511





Research Interests:

large-scale field experiment mobile marketing, customer analytics with machine learning and big data, deep learning for personalized promotions, competitive pricing, omnichannel targeting, social media networking ads, artificial intelligence and recommendation algorithms

Xueming Luo is Charles Gilliland Distinguished Chair Professor of Marketing, Professor of Strategy, and Professor of Management Information Systems. He is the Founder/Director of the Global Center for big data in mobile analytics in the Fox School of Business at Temple University.

Recently, Xueming Luo has been ranked as the top 15th among all authors around the world (2008-2017 period) in the two premier AMA Journals (Journal of Marketing Research, Journal of Marketing): see the list here.  His name has also been ranked as the top 21th among all authors around the world in the same period in the top four premier Journals (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science) in the marketing discipline: see the list here.


Administrative Specialist

Melissa is an undergraduate student at the School of Tourism and Hospitality Management, with a concentration in Event Management. As a Center Administrative Specialist, Melissa assists the research team in gathering and citing sources of data for research purposes, develops Global Center for Big Data website in a professional and well structured format, and coordinates with Center Director in planning events for research scholars from around the world.

Global Center For Big Data in Mobile Analytics
Fox School of Business
1801 Liacouras Walk – Alter Hall A506J
Philadelphia, PA 19122
Center Email: 

Center is now seeking Visiting Research Scholars in the areas such as mobile commerce strategies, user-technology interface, gaming and virtual identity, online group-buying, social targeting online ads, organizational strategies, and marketing-finance interface. Interested candidates can email CV to .

Research Team

Yuchi Zhang


Yuchi Zhang is an Assistant Professor in the Department of Marketing and Supply Chain Management. He earned his B.S. in Economics from the Wharton School at the University of Pennsylvania and PhD in Marketing at the University of Maryland. His research uses text analysis to examine the effects of social media message content and the role of influentials in social media rebroadcasting. He also uses a rich dataset consisting of both online opinions and social network ties to assess the extent to which the quality of decisions may be impacted by online word of mouth. Yuchi’s research interests include online social media, word-of-mouth communication, text and content analysis, and social influence.

Nathan Fong


Nathan Fong is an Assistant Professor in the Department of Marketing and Supply Chain Management. He earned his B.S. in Mathematical and Computational Science from Stanford University, and his Ph.D. in Marketing from MIT’s Sloan School of Management. Nathan focuses on the use of field experiments for digital marketing research, and methods for estimating causal marketing mix effects in non-experimental settings. His research has looked at how sales taxes affect consumer behavior in the Internet channel, and how targeted marketing communications affect online customer search behavior. Nathan is interested in how mobile technologies can be used for contextual targeting.


Michelle Andrews


Michelle Andrews was a PhD Student in the Marketing Department at the Fox School of Business and a member of the Global Center for Big Data and Mobile Analytics, currently Assistant Professor of Marketing at Goizueta Business School Emory University. Her research focuses on mobile technologies and consumer insights and has been published in Management ScienceMarketing ScienceJournal of MarketingStrategic Management Journal, and Harvard Business Review.

Dusan Ramljak

Dusan Ramljak is a PhD Student in the Computer Science Department at College of Science and Technology and a member of Data Analytics and Biomedical Informatics Center. His research focuses on developing, optimizing and parallelizing data mining and machine learning algorithms for prospective analysis of large and complex partially observed temporal social networks and has been published in Computers and OR, Optimization, Journal of Heuristic and Journal of Data Mining and Bioinformatics.

Dr. Jaakko Aspara


Dr. Jaakko Aspara is Christian Grönroos Professor of Marketing, Hanken Swedish School of Economics professor marketing at  Helsinki, Finland. His research and expertise focus on the interfaces of marketing with strategy and finance; including topics such as innovations and business models, brand management, new product development and design, and the interfaces of product markets and financial markets (e.g., stock market reactions to marketing strategies; consumers’ financial decision making).

Malte Brettel


Malte Brettel is Professor of Business Administration and Entrepreneurship at RWTH Aachen University, Germany. He holds the chair of Innovation and Entrepreneurship (WIN) and is head of the TIME Research Area. Malte Brettel is co-founder of a successful e-commerce start-up. His research focuses on entrepreneurship, entrepreneurial marketing, finance and controlling and has been published in Strategic Management Journal, Entrepreneurship Theory and Practice and Journal of Product Innovation Management.

Sascha Raithel


Sascha Raithel is Professor of Marketing at School of Business & Economics, Freie Universität Berlin. His primary research areas include the financial value of intangible assets such as corporate reputation and brand equity, corporate social responsibility, brand crisis management, and advertising effects. His work has been published in journals such as the Journal of Marketing Research and the Journal of the Academy of Marketing Science.

Sarah Busse


Sarah Busse was a PhD student at the chair of Innovation and Entrepreneurship (WIN) at RWTH Aachen University, Germany. She earned her Diploma in International Business from WHU Otto Beisheim School of Management (Germany), the University of North Carolina at Chapel Hill (U.S.) and Edhec Grande Ecole Nice (France). Sarah works as consultant for a global management consulting firm.  Her research focuses on the interface of marketing and finance, customer satisfaction and product quality.


Stefan Wamsler


Stefan Wamsler was a PhD student at the chair of Innovation and Entrepreneurship (WIN) at RWTH Aachen University, Germany. He earned his Diploma in Business Adminstration at Catholic University Eichstätt-Ingolstadt (Germany), Pontifícia Universidade Católica do Rio de Janeiro (Brasil) and Skema Business School Sophia-Antipolis (France). Stefan works as consultant for a global management consulting firm.  His research focuses on sustainability, marketing and customer insight.