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Xueming Luo

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Xueming Luo

Title: Professor and Charles E. Gilliland, Jr Professor of Marketing
Department: Marketing & Supply Chain Management

Founder/Director of Global Center on Big Data in Mobile Analytics

Office: Alter 511
Phone: 215.204.4224
E-mail: luoxm@temple.edu

Research Interests: Mobile consumer behavior, Big data marketing strategies, Customer analytics with machine learning and networks visualization, Gaming and virtual identity, Social targeting ads, Organizational strategies, and the financial value of marketing metrics.

Dr. Luo’s Curriculum Vitae, SSRN Profile

Xueming Luo is Charles Gilliland Chair Professor of Marketing, Professor of Strategic Management, Professor of Management Information Systems, and Founder/Director of the Global Center for big data in mobile analytics in the Fox School of Business at Temple University.

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He has been a visiting professor at Aalto University (Finland), University of Mannheim (Germany), Munich School of Management, LMU (Germany), Peking University (China), Fudan University (China), and University of Hong Kong (China Hong Kong). His current research focuses on mobile consumer behavior, big data marketing strategies, customer analytics with machine learning and networks visualization, gaming and virtual identity, social targeting ads, organizational strategies, and the financial value of marketing metrics. He is one of the most prolific and influential leaders in the marketing-finance interface. Dr. Luo is ranked as the No. 1 U.S.-based scholar contributing to the Journal of Marketing, a premier journal in the discipline, from 2006-2012. He has also been ranked first in the world in terms of citations in the top five marketing journals: Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Consumer Research and Journal of the Academy of Marketing Science from 2006-2010.

At Fox, he serves as Director of the Global Center on Big Data and Mobile Analytics. This Center has put together an inter-disciplinary team of marketing, information systems, computer science, neuroscience, and statistics faculty and PhD students for various research projects on big data. He has worked with leading global company partners in the mobile communications, online gaming, investment banking, retailing, health care, pharmaceutical, and petroleum industries. He has extensive industry experience in China through executive consulting at many international firms, including Wal-Mart, Dell, SinoPetro, Unilever, and Procter & Gamble.

Dr. Luo’s research has been published or forthcoming in Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Science, Harvard Business Review, MIT Sloan Management Review, Information Systems Research, Strategic Management Journal, Journal of International Business Studies, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science, among others. He has received many grants and awards recognizing his research leadership. Dr. Luo is also a stellar teacher and has a wide variety of international experience in teaching, MBA, PhD, and Executive MBA classes. He is an Associate Editor for the Journal of Marketing Research, an Editorial Review Board member for the Marketing Science, Journal of Marketing Research, Journal of Marketing, and Journal of the Academy of Marketing Science, and a reviewer for many other journals in marketing, management, retailing, consumer psychology, and international business.


Sample Publications

  • Michelle Andrews, Xueming Luo, Z. Fang, and J Aspara, “Cause Marketing Effectiveness and the Moderating Role of Price Promotions” Journal of Marketing, Forthcoming.
  • Luo, Xueming, M. Andrews, Z. Fang, and Z. Phang (2014), “Mobile Targeting,” Management Science, 60(7), 1738-56.
  • Luo, Xueming, H. Wang, S. Raithel, and Q. Zheng (2014), “Corporate Social Responsibility and Analyst Stock Recommendations,” Strategic Management Journal, Forthcoming.
  • Luo, Xueming, M. Andrews, Y. Song, and J. Aspara (2014), “Group-Buying Deal Popularity,” Journal of Marketing, 78(2), 20-33.
  • Luo, Xueming, Vamsi Kanuri, and Michelle Andrews (2014), “How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relations,” Strategic Management Journal, 35, 492-511.

Awards and Honors

  • 2011: Emerald Citations of Excellence Award; chosen as one of the top 50 articles from the top 300 management/business publications worldwide
  • 2010: Wharton University of Pennsylvania WIMI/Expedia Research Opportunity
  • 2007: MSI Research Grant 2007 #4-1478.

Teaching

Fox School of Business, Temple University

  • International Marketing
  • Marketing Models
  • Marketing Strategy

In the News


Research Publications PDFs

M Andrews, X Luo, Z. Fang, and A Ghose (2015), “Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness,” at Marketing Science, forthcoming.

N Fong, Z Fang, and X Luo (2015), “Geo-Conquesting: Competitive Locational Mobile Promotions” Journal of Marketing Research.  conditional acceptance.

Luo, X, M. Andrews, Z. Fang, and Z. Phang (2014), “Mobile Targeting,” Management Science,  60 (7), July, 1738-56. PDF

M Andrews, X Luo, Z.Fang, and J Aspara (2014), “Cause Marketing Effectiveness and the Moderating Role of Price Promotions” Journal of Marketing, 78 (6), November, 120-42. PDF

Luo, Xueming, H. Wang, S. Raithel, and Q. Zheng (2015), “Corporate Social Responsibility, Analyst Stock Recommendations, and Firm Future Returns,” Strategic Management Journal, Forthcoming. PDF

Luo, Xueming, Vamsi Kanuri, and Michelle Andrews (2014), “How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relations,” Strategic Management Journal35 (4), April, 492-511PDF

Luo, Xueming, M. Andrews, Y. Song, and J. Aspara (2014), “Group-Buying Deal Popularity,” Journal of Marketing, 78: 20-33. PDF

Q. Wu, X Luo, R Slotegraaf, and J Aspara (2015), “Sleeping with Rivals for Higher Returns on Innovation” Journal of the Academy of Marketing Science, Forthcoming.

Fang, Zheng, X Luo, and M. Keith (2014), “How Effective is Location-Targeted Mobile Advertising?” MIT Sloan Management Review, Forthcoming.

S. Mani and X Luo (2015), “Product alliances, alliance networks, and shareholder value,” International Journal of Research in Marketing, Forthcoming.

Fang, Zheng, Xueming Luo,M. Andrews, and C. Phang (2014), “Mobile Discounts: A Matter of Distance and Time,” Harvard Business Review, May, 92(5), 30.

Luo, Xueming, Ran Zhang, Weining Zhang, Jaakko Aspara (2014), “Do Institutional Investors Pay Attention to Customer Satisfaction and Why?” Journal of the Academy of Marketing Science, Forthcoming. PDF

Luo, Xueming, Michael Wiles, and Sascha Raithel (2013), “How Polarizing is Your Brand?” Harvard Business Review, November.

Luo, Xueming and Jennifer Zhang (2013), “How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm,” Journal of Management Information Systems, Fall, 213-238. PDF

Luo, Xueming, Sascha Raithel, and Michael Wiles (2013), “The Impact of Brand Dispersion on Firm Value,” Journal of Marketing Research, June, 399-415. PDF

Luo, Xueming, Jennifer Zhang, and Wenjing Duan (2013), “Social Media and Firm Equity Value,” Information Systems Research, 24:146-163. PDF

Luo, Xueming, V. Kanuri, and M. Andrews (2013), “Why Too Long CEO Tenure May Hurt Firm Performance?” Harvard Business Review, March.

Fang, Zheng, Xueming Luo, and Minhua Jiang (2013), “Dynamic Effects of Service Recovery on Customer satisfaction,” Journal of Service Research, 16(3) 341- 355. PDF

Luo, Xueming, Jan Wieseke, and Christian Homburg (2012), “Incentivizing CEOs to Build Customer- and Employee-Firm Relations for Higher Customer Satisfaction and Firm Value,” Journal of the Academy of Marketing Science, 40(6), 745-58.  PDF

Luo, Xueming and Pieter de Jong (2012), “Does Advertising Spending Really Work? The Intermediate Role of Analysts in the Impact of Advertising on Firm Value,” Journal of the Academy of Marketing Science, 40, 605-624. PDF

Luo, Xueming and Shuili Du (2012), “Good Companies Introduce More Innovations” Harvard Business Review, 90 (4), April, 28-28.

Luo, Xueming, Christian Homburg, and Jan Wieseke (2010), “Customer Satisfaction, Analyst Stock Recommendations, and Firm Value,” Journal of Marketing Research, 47(6), 1041-1058. PDF

Luo, Xueming (2010), “Product Competitiveness and Beating Analyst Earnings Target,” Journal of the Academy of Marketing Science, 38(3), 253-64. PDF

Luo, Xueming (2009), “Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flow and Stock Price Volatility,” Marketing Science, 28(1), 148-65. PDF

Luo, Xueming and CB Bhattacharya (2009), “Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-idiosyncratic Risk,” Journal of Marketing, 73(6), 198-213. PDF

Mao, Huifang, Xueming Luo, and Shailendra Pratap Jain (2009), “Consumer Responses to Brand Elimination,”Journal of Consumer Psychology, 19, 280-9. PDF

Luo, Xueming (2008), “When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings (IPOs),” Journal of Marketing, 72(5), 98-109. PDF

Luo, Xueming and Christian Homburg (2008), “Satisfaction, Complaint, and the Stock Value Gap,” Journal of Marketing, 72(4), 29-43. PDF

Luo, Xueming, Maxwell Hsu, and Sandra Liu (2008), “An Institution Legitimacy Approach to the Customer Orientation—Trust—Performance Link,” Journal of the Academy of Marketing Science, 36(2), 202-214. PDF

Luo, Xueming (2007), “Consumer Negative Voice and Firm-Idiosyncratic Stock Returns,” Journal of Marketing, 71 (3), 75-88. PDF

Luo, Xueming and Christian Homburg (2007), “Neglected Outcomes of Customer Satisfaction,” Journal of Marketing, 71 (2), 133-49. PDF

Luo, Xueming, Aric Rindfleisch, and David Tse (2007), “Working with Rivals: The Impact of Competitor Alliances on Financial Returns to Competitor-Oriented Firms,” Journal of Marketing Research, 44(1), 73-83. PDF

Wu, Weiping, Lianxi Zhou, and Xueming Luo (2007), “Internationalization and Performance of Born-Global SMEs: The Mediating Role of Guanxi Networks,” Journal of the International Business Studies, 38(4), 673-90. PDF

Luo, Xueming and CB Bhattacharya (2006), “Corporate Social Responsibility, Customer Satisfaction, and Market Value,” Journal of Marketing, 70 (4), 1-18. PDF

Luo, Xueming and Naveen Donthu (2006), “Marketing’s Credibility: A Longitudinal Study of Marketing Communication Productivity and Shareholder Value,” Journal of Marketing, 70 (4), 70-91. PDF

Luo, Xueming, Rebecca Slotegraaf, and Xing Pan (2006), “Cross-Functional Coopetition: The Simultaneous Role of Cooperation and Competition within Firms,” Journal of Marketing,70 (2), 67-80. PDF

Luo, Xueming, K. Sivakumar, and Sandra S. Liu (2005), “Marketing Resources, Globalization, and Performance: Evidence from China,” Journal of the Academy of Marketing Science, 33 (1), 50-65. PDF

Luo, Xueming (2005), “How Does Shopping with Others Matter to Individual Impulsive Purchasing?” Journal of Consumer Psychology, 15 (4), 288-294.

Luo, Xueming (2004), “Data Envelopment Analysis: A Management Science Tool for Scientific Marketing Research,” Journal of Marketing Research, 42 (3), Book Review, 113-116. PDF

Luo, Xueming, David Griffith, S. Liu, and Y. Shi (2004), “The Effects of Customer Relationships and Social Capital on Firm Performance: A Chinese Business Illustration,” Journal of International Marketing, 12 (4), 25-45.

Liu, Sandra S., Xueming Luo, and Shi, Yi-Zheng (2002), “Integrating Customer Orientation, Corporate Entrepreneurship, and Learning Orientation in Organizations-in-Transition: An Empirical Study,” International Journal of Research in Marketing, 19 (4). 367-382.

Luo, Xueming and Naveen Donthu (2002), “Advertising Maybe Inefficient Irrespective of How the Advertising Budget Was Set,” Journal of Advertising Research, 42 (2), 93-95.

Luo, Xueming and Naveen Donthu (2001), “Benchmarking Advertising Efficiency,” Journal of Advertising Research, November/December, 41(6), 7-18.


Awards, Honors, and Grants

2014

Best Conference Paper Award at the 2014 Annual American Marketing Association (AMA) Educator Conference, San Francisco, CA.

Best Track Paper Award in the Digital Marketing & Social Media Track of the 2014 AMA Educator Conference, San Francisco, CA.

Best Track Paper Award in the Social Responsibility & Sustainability Track of the 2014 AMA Educator Conference, San Francisco, CA.

2013

Founder/Director of Global Center for Big Data in Mobile Analytics

2011

Emerald Citations of Excellence Award; chosen as one of the top 50 articles from the top 300 management/business publications worldwide

2010

Wharton University of Pennsylvania WIMI/Expedia Research Opportunity


Global Center for Big Data in Mobile Analytics

Center Email: gbm@temple.edu

Center Website: http://www.fox.temple.edu/GBM

Fox School of Business
1801 Liacouras Walk- Alter Hall A506
Philadelphia, PA 19122

The Center is now seeking Visiting Research Scholars in the areas of mobile commerce strategies, user-technology interface, gaming and virtual identity, online group-buying, social targeting online ads, organizational strategies, and marketing-finance interface. Interested candidates can email their CV to luoxm@temple.edu.

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