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Xueming Luo

Title: Professor and Charles Gilliland Distinguished Chair, Professor of Marketing, Strategy, and MIS
Department: Marketing & Supply Chain Management

Founder/Director of Global Center on Big Data in Mobile Analytics

Office: Alter Hall 511
Phone: 215.204.4224

Xueming Luo is Charles Gilliland Chair Professor of Marketing, Professor of Strategic Management, Professor of Management Information Systems, and Founder/Director of the Global Center for big data in mobile analytics in the Fox School of Business at Temple University. Prior to joining Fox School, Dr. Luo was the Eunice and James L. West Distinguished Professor in the College of Business at the University of Texas at Arlington. He has been a visiting professor at Aalto University (Finland), University of Mannheim (Germany), Munich School of Management, LMU (Germany), Peking University (China), Fudan University (China), and University of Hong Kong (China Hong Kong). His current research focuses on mobile consumer behavior, big data marketing strategies, customer analytics with machine learning and networks visualization, gaming and virtual identity, social targeting ads, organizational strategies, and the financial value of marketing metrics. He is also one of the most prolific and influential leaders in the marketing-finance interface.

Dr. Luo has been ranked first in terms of citations in the top five marketing journals: Journal of Marketing ResearchMarketing ScienceJournal of MarketingJournal of Consumer Research and Journal of the Academy of Marketing Science from 2006-2010. He is also ranked among the top scholars contributing to the Journal of Marketing, a premier journal in the discipline, from 2006-2014.

At Fox, he serves as Director of the Global Center on Big Data and Mobile Analytics. This Center is an essential part of a University-wide “Big Data Institute,’ which aims to facilitate research, education, industry practice, and technology transfer in the cross-disciplinary domain of big data, including Health Sciences, Social Media, Mobile Analytics, High-dimensional Statistics, among others. This Center has put together an inter-disciplinary team of marketing, information systems, computer science, neuroscience, and statistics faculty and PhD students for various research projects on big data. He has worked with leading global company partners in the mobile communications, online gaming, investment banking, retailing, health care, pharmaceutical, and petroleum industries. He has extensive global industry experience through executive consulting at many international firms, including Wal-Mart, Dell, SinoPetro, Unilever, and Procter & Gamble.

Dr. Luo is also a stellar teacher and has a wide variety of international experience in teaching, MBA, PhD, and Executive MBA classes, including visiting professorships at the Munich School of Management and University of Mannheim in Germany, Aalto University in Finland, and University of Hong Kong, Fudan University and Peking University in China.

Dr. Luo’s research has been published or forthcoming in Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Science, Harvard Business Review, MIT Sloan Management Review, Information Systems Research, Strategic Management Journal, Journal of International Business Studies, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science, among others. He has received many grants and awards recognizing his research leadership. Dr. Luo is also a stellar teacher and has a wide variety of international experience in teaching, MBA, PhD, and Executive MBA classes. He is an Associate Editor for the Journal of Marketing Research, an Editorial Review Board member for the Marketing Science, Journal of Marketing ResearchJournal of Marketing, and Journal of the Academy of Marketing Science, and a reviewer for many other journals in marketing, management, retailing, consumer psychology, and international business.

Self-Signaling and Pro-Social Behavior: a cause marketing mobile field experiment (with JP Dube and Zheng Fang), Working paper 2015.

M Andrews, X Luo, Z. Fang, and A Ghose (2015), “Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness,” at Marketing Science, forthcoming. PDF

Fang, Z,  B Gu, X Luo, and Y. Xu (2015), “Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions,” Information Systems Research, 26 (September), 552-564. PDF

N Fong, Z Fang, and X Luo (2015), “Geo-Conquesting: Competitive Locational Mobile Promotions,” Journal of Marketing Research,  52 (October), 726-735. PDF.

Luo, X, M. Andrews, Z. Fang, and Z. Phang (2014), “Mobile Targeting,” Management Science,  60 (7), July, 1738-56. PDF

Luo, X, H. Wang, S. Raithel, and Q. Zheng (2015), “Corporate Social Responsibility, Analyst Stock Recommendations, and Firm Future Returns,” Strategic Management Journal, 36 (1), 123–136. PDF

M Andrews, X Luo, Z.Fang, and J Aspara (2014), “Cause Marketing Effectiveness and the Moderating Role of Price Promotions” Journal of Marketing, 78 (6), November, 120-42. PDF

Luo, Xueming, Vamsi Kanuri, and Michelle Andrews (2014), “How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relations,” Strategic Management Journal,  35 (4), April, 492-511. PDF

Luo, Xueming, M. Andrews, Y. Song, and J. Aspara (2014), “Group-Buying Deal Popularity,” Journal of Marketing, 78: 20-33. PDF

Q. Wu, X Luo, R Slotegraaf, and J Aspara (2015), “Sleeping with Rivals for Higher Returns on Innovation” Journal of the Academy of Marketing Science, Forthcoming.

Fang, Zheng, X Luo, and M. Keith (2014), “How Effective is Location-Targeted Mobile Advertising?” MIT Sloan Management Review, Forthcoming.

S. Mani and X Luo (2015), “Product alliances, alliance networks, and shareholder value,” International Journal of Research in Marketing, Forthcoming.

Fang, Zheng, Xueming Luo,M. Andrews, and C. Phang (2014), “Mobile Discounts: A Matter of Distance and Time,” Harvard Business Review, May, 92(5), 30.

Luo, Xueming, Ran Zhang, Weining Zhang, Jaakko Aspara (2014), “Do Institutional Investors Pay Attention to Customer Satisfaction and Why?” Journal of the Academy of Marketing Science, Forthcoming. PDF

Luo, Xueming, Michael Wiles, and Sascha Raithel (2013), “How Polarizing is Your Brand?” Harvard Business Review, November.

Luo, Xueming and Jennifer Zhang (2013), “How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm,” Journal of Management Information Systems, Fall, 213-238. PDF

Luo, Xueming, Sascha Raithel, and Michael Wiles (2013), “The Impact of Brand Dispersion on Firm Value,” Journal of Marketing Research, June, 399-415. PDF

Luo, Xueming, Jennifer Zhang, and Wenjing Duan (2013), “Social Media and Firm Equity Value,” Information Systems Research, 24:146-163. PDF

Luo, Xueming, V. Kanuri, and M. Andrews (2013), “Why Too Long CEO Tenure May Hurt Firm Performance?” Harvard Business Review, March.

Fang, Zheng, Xueming Luo, and Minhua Jiang (2013), “Dynamic Effects of Service Recovery on Customer satisfaction,” Journal of Service Research, 16(3) 341- 355. PDF

Luo, Xueming, Jan Wieseke, and Christian Homburg (2012), “Incentivizing CEOs to Build Customer- and Employee-Firm Relations for Higher Customer Satisfaction and Firm Value,” Journal of the Academy of Marketing Science, 40(6), 745-58. PDF

Luo, Xueming and Pieter de Jong (2012), “Does Advertising Spending Really Work? The Intermediate Role of Analysts in the Impact of Advertising on Firm Value,” Journal of the Academy of Marketing Science, 40, 605-624. PDF

Luo, Xueming and Shuili Du (2012), “Good Companies Introduce More Innovations” Harvard Business Review, 90 (4), April, 28-28.

Luo, Xueming, Christian Homburg, and Jan Wieseke (2010), “Customer Satisfaction, Analyst Stock Recommendations, and Firm Value,” Journal of Marketing Research, 47(6), 1041-1058. PDF

Luo, Xueming (2010), “Product Competitiveness and Beating Analyst Earnings Target,” Journal of the Academy of Marketing Science, 38(3), 253-64. PDF

Luo, Xueming (2009), “Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flow and Stock Price Volatility,” Marketing Science, 28(1), 148-65. PDF

Luo, Xueming and CB Bhattacharya (2009), “Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-idiosyncratic Risk,” Journal of Marketing, 73(6), 198-213. PDF

Mao, Huifang, Xueming Luo, and Shailendra Pratap Jain (2009), “Consumer Responses to Brand Elimination,”Journal of Consumer Psychology, 19, 280-9. PDF

Luo, Xueming (2008), “When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings (IPOs),” Journal of Marketing, 72(5), 98-109. PDF

Luo, Xueming and Christian Homburg (2008), “Satisfaction, Complaint, and the Stock Value Gap,” Journal of Marketing, 72(4), 29-43. PDF

Luo, Xueming, Maxwell Hsu, and Sandra Liu (2008), “An Institution Legitimacy Approach to the Customer Orientation—Trust—Performance Link,” Journal of the Academy of Marketing Science, 36(2), 202-214. PDF

Luo, Xueming (2007), “Consumer Negative Voice and Firm-Idiosyncratic Stock Returns,” Journal of Marketing, 71 (3), 75-88. PDF

Luo, Xueming and Christian Homburg (2007), “Neglected Outcomes of Customer Satisfaction,” Journal of Marketing, 71 (2), 133-49. PDF

Luo, Xueming, Aric Rindfleisch, and David Tse (2007), “Working with Rivals: The Impact of Competitor Alliances on Financial Returns to Competitor-Oriented Firms,” Journal of Marketing Research, 44(1), 73-83. PDF

Wu, Weiping, Lianxi Zhou, and Xueming Luo (2007), “Internationalization and Performance of Born-Global SMEs: The Mediating Role of Guanxi Networks,” Journal of the International Business Studies, 38(4), 673-90. PDF

Luo, Xueming and CB Bhattacharya (2006), “Corporate Social Responsibility, Customer Satisfaction, and Market Value,” Journal of Marketing, 70 (4), 1-18. PDF

Luo, Xueming and Naveen Donthu (2006), “Marketing’s Credibility: A Longitudinal Study of Marketing Communication Productivity and Shareholder Value,” Journal of Marketing, 70 (4), 70-91. PDF

Luo, Xueming, Rebecca Slotegraaf, and Xing Pan (2006), “Cross-Functional Coopetition: The Simultaneous Role of Cooperation and Competition within Firms,” Journal of Marketing,70 (2), 67-80. PDF

Luo, Xueming, K. Sivakumar, and Sandra S. Liu (2005), “Marketing Resources, Globalization, and Performance: Evidence from China,” Journal of the Academy of Marketing Science, 33 (1), 50-65. PDF

Luo, Xueming (2005), “How Does Shopping with Others Matter to Individual Impulsive Purchasing?” Journal of Consumer Psychology, 15 (4), 288-294.

Luo, Xueming (2004), “Data Envelopment Analysis: A Management Science Tool for Scientific Marketing Research,” Journal of Marketing Research, 42 (3), Book Review, 113-116. PDF

Luo, Xueming, David Griffith, S. Liu, and Y. Shi (2004), “The Effects of Customer Relationships and Social Capital on Firm Performance: A Chinese Business Illustration,” Journal of International Marketing, 12 (4), 25-45.

Liu, Sandra S., Xueming Luo, and Shi, Yi-Zheng (2002), “Integrating Customer Orientation, Corporate Entrepreneurship, and Learning Orientation in Organizations-in-Transition: An Empirical Study,” International Journal of Research in Marketing, 19 (4). 367-382.

Luo, Xueming and Naveen Donthu (2002), “Advertising Maybe Inefficient Irrespective of How the Advertising Budget Was Set,” Journal of Advertising Research, 42 (2), 93-95.

Luo, Xueming and Naveen Donthu (2001), “Benchmarking Advertising Efficiency,” Journal of Advertising Research, November/December, 41(6), 7-18.

2015 Marketing Big Data Conference at NYU Stern Business School

2014 Marketing Big Data Conference Univ Chicago Booth Business School 

2013 Marketing Big Data Conference Temple Univ Fox Business School

Mission and Objectives:
The mission of Global Center for Big Data and Mobile Analytics (GBM) in the Fox school of Business at Temple University is to become an inter-disciplinary leader in big data in mobile analytics. GBM will forge strategic partnership with the world’s largest mobile service providers in Asia, Europe, and beyond. GBM will nurture a global team of researchers from Marketing, Information Systems, Strategy, Finance, Statistics, Economics, Computer Science, Psychology, Sociology, Physics, and related fields at leading global universities. GBM will collaborate with other researchers and produce elite research publications on mobile-related topics such as targeting, commerce, optimization, consumer usage, cognitive science, emotions, data processing, user-technology interface, networks, apps, gaming, virtual identity, and more. GBM will also foster industry outreach and generate impact by helping managers solve mobile-related problems and commercializing its patents to benefit companies and society.

Center Website

Course Documents

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Course Documents

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