Leveraging Neuroscience for Business
Decision Neuroscience provides new insights into the mechanisms that underlie a wide range of economic and social phenomena, from risky choice and consumer behavior to altruism and cooperation. As research in this new field has grown, studies have moved from basic scientific research to identifying the neural processes underlying decision making and the applications in business.
At Temple University’s Fox School of Business, the Center for Neural Decision Making (CNDM) leverages recent developments in diverse fields like economics, psychology, neuroscience, business administration to advance understanding of how people make choices. This interdisciplinary center has been at the forefront of the field of Decision Neuroscience, facilitating dialogue among academic researchers, practitioners, business clients and the broader society to translate fundamental neuroscience insights into practical business solutions.
“ [The Center’s goal] is to provide a more objective understanding of the driving forces of a subject’s decision making ”
- Angelika Dimoka
Founder and director, Center for Neural Decision Making
What We Do
CNDM deploys tools like eye tracking, facial coding, facial electromyography, skin conductance, heart rate, electroencephalography (EEG) and functional magnetic resonance imaging (fMRI) to measure psychological processes and unconscious and responses. These measures are used to address real-world business problems in marketing, advertising, and more. The pioneering work at CNDM has focused on establishing the specific role for each of these methods in research related to core constructs like attention, emotion, memory and desirability.
News and Announcement
On Wednesday, April 10, join the Fox Research community at the biannual Young Scholars Interdisciplinary Forum, a grant opportunity for…
Tuesday, April 30, join the Office of Research, Doctoral Programs, and Strategic Initiatives in celebrating the 2019 PhD graduates. Alongside…
The 2019 Interdisciplinary Symposium on Decision Neuroscience will be held June 7-8, 2019 at Duke University’s Fuqua School of Business….