Leveraging Neuroscience for Business

Decision Neuroscience provides new insights into the mechanisms that underlie a wide range of economic and social phenomena, from risky choice and consumer behavior to altruism and cooperation. As research in this new field has grown, studies have moved from basic scientific research to identifying the neural processes underlying decision making and the applications in business.

At Temple University’s Fox School of Business, the Center for Neural Decision Making (CNDM) leverages recent developments in diverse fields like economics, psychology, neuroscience, business administration to advance understanding of how people make choices. This interdisciplinary center has been at the forefront of the field of Decision Neuroscience, facilitating dialogue among academic researchers, practitioners, business clients and the broader society to translate fundamental neuroscience insights into practical business solutions.

“ [The Center’s goal] is to provide a more objective understanding of the driving forces of a subject’s decision making 

- Angelika Dimoka 

Founder and director, Center for Neural Decision Making

What We Do

CNDM deploys tools like eye tracking, facial coding, facial electromyography, skin conductance, heart rate, electroencephalography (EEG) and functional magnetic resonance imaging (fMRI) to measure psychological processes and unconscious and responses. These measures are used to address real-world business problems in marketing, advertising, and more. The pioneering work at CNDM has focused on establishing the specific role for each of these methods in research related to core constructs like attention, emotion, memory and desirability.

Center Leadership

News and Announcement


Contact Us

Center for Neural Decision Making
1810 Liacouras Walk
Fourth Floor
Philadelphia, PA 19121