Dr. Dimoka is the Director of the Center for Neural Decision Making (CNDM), and Associate Professor in the Departments of Marketing and Management of Information Systems at the Fox School of Business, Temple University. She holds a PhD from the Viterbi School of Engineering (with specializations in neuroscience and brain imaging) with a minor from the Marshall School of Business at the University of Southern California.
Dr. Dimoka engages in cross-disciplinary research on neural decision-making with foundations in neuroscience, biomedical engineering, neuroeconomics, neuro-marketing and neuroIS. Her research interests are at the intersection of cognitive neuroscience in marketing and MIS, quantitative analysis of uncertainty in online marketplaces, and modeling of information pathways in the brain.
Dr. Dimoka’s research has appeared (or is scheduled to appear) in Information Systems Research, MIS Quarterly, IEEE Transactions in Biomedical Engineering, Annals of Biomedical Engineering, IEEE in Biology and Medicine, Neuroscience Methods, and the proceedings of ICIS and WISE.
Dr. Venkatraman is the Associate Director of Center for Neural Decision Making and Assistant Professor in the Department of Marketing and Supply Chain Management, Fox School of Business. Vinod holds a PhD in Psychology and Neuroscience from Duke University. Prior to graduate school, Vinod worked as a Research Scientist at the Cognitive Neuroscience Laboratory in Singapore.
Vinod’s primary research interest is in examining the processes and mechanisms underlying consumer decision making. Specifically, he is interested in studying the effect of decision context, age, state variables (such as emotions and sleep deprivation), and individual traits on decision-making strategies using a multi-methodological approach that includes behavioral studies, eye tracking and neuroimaging. Vinod is also interested in characterizing individual differences in decision strategies and their impact on everyday consumer decision making.
Vinod’s research has been published in several leading journals like Neuron, Journal of Neuroscience, Journal of Cognitive Neuroscience, Sleep and Neuroimage. Vinod’s research has also been featured in several leading newspapers around the world including BBC, Newsweek, Time magazine, LA Times and Business Week among others.
Dr. Reeck is a principal investigator and Associate Director of Center for Neural Decision Making (CNDM), and Assistant Professor in the Department of Marketing and Supply Chain Management at the Fox School of Business. She holds a PhD in Psychology and Neuroscience from Duke University and previously served as an adjunct assistant professor at Columbia University’s School of Business and research assistant in Stanford’s Memory and Psychophysiology Labs.
Her research interests combine neuroscience and behavioral approaches to examine consumer behavior, emotion regulation, and decision making. She is particularly interested in how emotions influence decision making and how different strategies and ways of thinking help people manage that influence.
She has been published in several leading journals, including Science, Journal of Cognitive Neuroscience, and the Journal of Experimental Social Psychology.
SangSuk is a PhD student in Marketing Department at the Fox School and is a member of the CNDM. He holds Bachelor’s Degree in Business Administration and Psychology from Pusan National University, South Korea and a Master’s Degree in Cognitive Psychology from the same university. Prior to joining CNDM, he worked as a research assistant in an Ecology & Behavioral Systems Lab at Pusan National University. His research interests include cognitive and neural mechanisms underlying judgment and decision making.
Ning Ye is a Ph.D. student in the Department of Marketing and Supply Chain at Temple University and is a member of the Center for Neural Decision Making (CNDM). She holds a Bachelor’s Degree in Business English from Dongbei University of Finance and Economics, China and a Master’s Degree in Marketing from the Johns Hopkins University. She worked as a research assistant at Johns Hopkins University before she joined the Center. Her research interests include neuroscience in marketing, consumer psychology and decision making.
Will is a Decision Neuroscience PhD student between the Brain and Cognitive Sciences area of the Psychology Department and the Fox School of Business of Temple University. He initially joined the CNDM as a Research Assistant, and continues to work collaboratively on interdisciplinary projects while obtaining his doctorate. He received his BA in Psychology from the University of Pennsylvania and was previously involved in neuropathological research at Dartmouth College. Will is interested in human decision making both in terms of its neurobiological basis, and how behaviorally decision making can be improved.
Farrah is a Ph.D. student in the Department of Marketing and Supply Chain Management at Temple University and a member of the Center for Neural Decision Making (CNDM). She holds a Bachelor’s Degree in Biotechnology from Sun Yat-sen University, China, and a Master’s Degree in Cell and Molecular Biology from the University of Medicine and Dentistry of New Jersey. She worked as a research specialist at the University of Pennsylvania before she joined the Center. Her research interests include neuroscience in marketing and sensory marketing.
Yaeeun Kim is a PhD student in the Interdisciplinary Studies in the Fox School of Business at Temple University with a concentration in Marketing. She is a member of the Center for Neural Decision Making (CNDM) at the Fox School of Business. Her research interests include social influence, green marketing, and consumer judgment and decision making. Yaeeun is also interested in studying the underlying the neural mechanisms of consumer decision-making by using multi-methodological techniques involving EEG and fMRI. Prior to joining the PhD program at the Fox School of Business, Yaeeun earned her BA and MS in Management Science and Korea Advanced Institute of Science and Technology (KAIST).
Hyden Zhang is a PhD student in the Decision Neuroscience program in the Fox School of Business at Temple University. He is a member of the Center for Neural Decision Making (CNDM) at the Fox School of Business. Hyden is interested in studying the underlying neural mechanisms of consumer decision-making by using multi-methodological techniques involving EEG, fMRI, and eye tracking. Prior to joining the Fox School of Business, he worked in the financial and pharmaceutical industries. He earned his undergraduate degree from Northwestern University with a B.A. in Economics.
Anthony is a full time research assistant at the CNDM. He received his Bachelor’s degree in Neuroscience with a minor in Psychology from Temple University. Previously, he volunteered at the Brain and Memory Lab at the University of Oregon before joining the CNDM. Anthony’s research interests include studying the neural basis of cognition, language, and decision making.
Eugene is a full time Research Assistant for Dr. Crystal Reeck. He received his Bachelor’s degree in Psychology with a minor in Business Administration from Arcadia University in 2014. He worked as a research specialist at the University of Pennsylvania before he joined CNDM. Eugene’s research interests include consumer behavior, judgement and decision making, and data analytics.
Undergraduate Research Assistants
Aiste is a Neuroscience major and Psychology minor at Temple University. As an undergraduate research assistant at the Centre of Neural Decision Making (CNDM), she is involved in the collection of data and analysis for various projects conducted at the center. She is also a member of the Undergraduate Neuroscience Society, NILA lab, and Diamond Scholars Program. She is interested in cognition and decision making, and plans to pursue a PhD in Neuroscience after obtaining her Bachelor’s degree.
Abbey is an undergraduate student at Temple University studying marketing and statistics. Her duties as a Research Assistant in the CNDM community are to recruit, schedule, and run participants and collect data for analysis. She is a member of the American Marketing Association and the Diamond Accreditation chair for Alpha Xi Delta Women’s Fraternity. Abbey is interested in consumer behavior and decision making and plans to pursue this career path.
Lubaina is a research assistant at the Center of Neural Decision Making (CNDM). As part of her role, she is involved in data collection and analysis of various projects at the center. She is currently an undergraduate at Temple University pursuing a B.S in Bioengineering (with specializations in tissue engineering). After obtaining her Bachelor’s degree, she plans to get further involved in multidisciplinary research with her background as a biomedical engineer and obtain a doctorate degree. Alongside being a member of CNDM, she also holds a position on the executive board of Biomedical Engineering Society at Temple University.
Lynn Ma, Sargent Shriver, Alekhya Mandadi, Brieana Viscomi, Govinda Vyas, Chenping Wu, Jennifer Xue, Darina Chudnovskaya, Gopi Patel, Jack Constant, Giuliana Isabella, Megha Joshi, Shikha Talwar, Lauren Kauffman, Dafna Paltin, Andrew Reinaker, Rhea Malaluan, Allison Ellman, David Marston, Travis Spiecker, Khoi Vo, Tyler Moore, Alexandra Shoener