Idea Marketplace

Toward the end of an academic semester, students traditionally prepare to take final exams. However, students enrolled in Dr. Crystal Harold’s course at the Fox School of Business are undertaking projects centered on service and improving relationships in the Philadelphia community. While offered at Fox, the course, titled The Leadership Experience: Leading Yourself, Leading Change, […]

There’s a crucial strategy in online advertising that could revolutionize the way marketing agencies target online consumers, according to Fox School of Business researcher. Dr. Xueming Luo studied how the strategy of competitor-poaching in online advertising influences consumer behavior. His most-recent publication on the topic was named Best Track Paper in Social Media & Digital […]

Colorful Post-It notes lined the walls inside the Kimmel Center for the Performing Arts, each one containing intricate details on how to improve Philadelphia’s mass-transit system. At the fifth-annual Fox DESIGNchallenge, a civic innovation challenge, students aimed to collaboratively transform their ideas into meaningful change in their community. This year’s objective focused upon identifying problem […]

Overlooking the Center City from the top floor of Alter Hall, marketing doctoral students and faculty from colleges and universities in the Mid-Atlantic region gathered as part of the Fox School of Business’ third-annual Mid-Atlantic Doctoral Symposium (MADS). PhD students from Rutgers University, New York University, the University of Pennsylvania, University of North Carolina at […]

Could a spicy cinnamon scent persuade you to buy a Lexus? A professor from the Fox School of Business thinks so. Dr. Maureen Morrin, Professor of Marketing at the Fox School, and a collaborative research team found a definitive connection between warm scents, consumer preference for luxury (more expensive items), and an increase in overall […]

Diana Kyser’s management style involves intricately fitting together a company’s puzzle pieces. Sometimes, a few pieces are missing. In most cases, the pieces are there and simply need to be arranged. It’s a skill Kyser said she has always possessed. “In our Navigating the Global Marketplace class, Professor (Ram) Mudambi talks about orchestrators – the […]

A professor from Temple University’s Fox School of Business has been named a Microsoft MVP. Professor of Statistics Dr. Isaac Gottlieb, whose passion for teaching students the ins and outs of Microsoft Excel, earned distinction as one of Microsoft’s 2015 Most Valuable Professionals. This marks the second straight year Gottlieb has been so recognized. Microsoft’s […]

As soon as Philadelphia was announced as the home of the 2016 Democratic National Convention, faculty members in Temple’s School of Tourism and Hospitality Management (STHM) began making appearances in the regional media to share expertise and analysis. STHM Associate Dean and Associate Professor Elizabeth H. Barber joined the Fox29 set near Independence Mall for […]

Initial impressions based upon a person’s facial features can significantly impact how we evaluate that person’s behavior, according to research by a professor from Temple University’s Fox School of Business. Dr. Brian Holtz, Assistant Professor of Human Resource Management, conducted three studies, all of which suggested that people were more likely to accept the actions […]

The National Science Foundation (NSF) has awarded a research team from Temple University a three-year grant totaling nearly $900,000 to fund a social-science project into the tracking of human behaviors through big data. This marks the fourth NSF-awarded grant in the last five years that an interdisciplinary team of Temple faculty members has received to […]

Researchers at Temple University’s Fox School of Business have identified an area of the brain that can significantly better predict the success of TV advertising. Professors Angelika Dimoka, Paul A. Pavlou and Vinod Venkatraman led the research study at Temple’s Center for Neural Decision Making at the Fox School of Business. The research team received […]

Dr. Seok-Woo Kwon, Assistant Professor of Strategic Management at Temple University’s Fox School of Business, has been appointed to a three-year term as a member of the entrepreneurship research committee of the Academy of Management (AOM). Founded in 1936, the AOM is the preeminent professional association for management and organization scholars. Its membership spans 20,000 […]

Admittedly, Cassandra Reffner said she does not have as great of an understanding of mathematical analytics as business-school students. And she said she only understands the most basic functions of Microsoft Excel. What Reffner does know, however, is how to analyze data and display it in a creative, understandable manner. A junior graphic design student […]

A PhD student at Temple University’s Fox School of Business has accepted a position at Emory University in Atlanta, Ga. Michelle Andrews, who is pursuing a Marketing PhD at Fox, will join Emory’s Goizueta Business School in August 2015 as a tenure-track assistant professor of marketing. U.S. News and World Report included Goizueta in its […]

If participation in a recent Innovation & Entrepreneurship Institute (IEI) competition is any indication, entrepreneurship is alive and well at Temple University. Final presentations for IEI’s Innovative Idea Competition, held Nov. 12 at Alter Hall at the Fox School of Business, featured representatives from seven of Temple University’s 17 schools and colleges: Fox, the School […]