Maureen Morrin | Fox School of Business

Fox researcher’s revolutionary study correlates scents with purchasing tendencies

Could a spicy cinnamon scent persuade you to buy a Lexus? A professor from the Fox School of Business thinks so. Dr. Maureen Morrin, Professor of Marketing at the Fox School, and a collaborative research team found a definitive connection between warm scents, consumer preference for luxury (more expensive items), and an increase in overall […]

Fox’s First Ever Sensory Marketing Conference a Success

Human beings are constantly engaging the five senses. But how does this sensory experience impact a consumer’s choice behavior? This question was explored at the Fox School of Business’ first-ever sensory marketing conference, Understanding the Customer’s Sensory Experience. The conference was held on June 5th and 6th, at Alter Hall, home of Temple University’s Fox […]

Smellizing — Imagining a Product’s Smell — Increases Consumer Desire, Study Finds

Seeing is believing, but smellizing – a new term for prompting consumers to imagine the smell of a product – could be the next step toward more effective advertising. Researchers came to this conclusion through four studies of products most of us would like to smellize: cookies and cake. Professor of Marketing Maureen Morrin of […]

The First-Ever Sensory Marketing Conference to be Held June 5-6

It’s time to get in touch with the five senses. The Fox School’s first-ever sensory marketing conference, Understanding the Customer’s Sensory Experience, will bring together researchers from marketing, tourism and related fields to share and learn on June 5-6, 2014, at Temple University’s Fox School of Business and School of Tourism and Hospitality Management. The conference […]