Marketing

Undergraduate Programs

Gain the knowledge necessary for a successful career in a variety of marketing disciplines. Students implement the practical application of basic marketing concepts and principles through coursework, internships, and participation in industry-specific projects. Graduates secure jobs in areas such as account management, advertising, customer service, digital marketing, research, management, and sales. Marketing majors can opt to select their own path of Marketing electives or follow a career- focused coursework tailored to specific interests and fields. MSCM offers sequences in Consumer Insights, Sales Force Effectiveness, and Supply Chain Management.

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Meet the market’s demand. Minor in digital marketing at MSCM and explore advances in technology and business that power digital media and drive digital marketing. Students develop entrepreneurial, analytical, and technical skills while learning strategies to engage customers on digital, social, and mobile platforms.

Graduate Programs

Gone are the days of sitting in class with a professor lecturing about abstract business concepts that may never be used in your day-to-day job. The Fox MBA—Executive, Global, Part-Time, or Online—features innovative resources that help students gain cutting-edge business knowledge and hands-on experience in generating business solutions.

Drive business strategy from data to decisions. With the transformative Fox MS in Business Analytics, you will enhance your skills through a focus on interpretation, explanation, and deep knowledge of data analytics. Plus, this program equips you with the expertise that will make an immediate impact on your career and set you on a path for long-term professional development.

Defy the limits of a traditional master’s education with this next-generation program. Backed by two top-ranked Fox School departments, MSCM and Management Information Systems (MIS), as well as a high-profile corporate council, this 100% online-degree combines marketing skills with technology know-how. You’ll gain the technical and analytical skills to lead the virtual charge.

Contemporary marketing research requires an approach as diverse as the field itself. The field provides insight into the creation, communication, and exchange of value, goods, and services. Marketing research ranges from qualitative studies of consumer behavior to quantitative models to support current academic and business practices. The PhD concentration in Marketing prepares students to utilize cross-disciplinary methods from economics, sociology, psychology, and neuroscience in the production of cutting-edge research to address current issues and topics in these disciplines.

Supply Chain Management

Undergraduate Programs

Direct the efficient flow of goods and services—from suppliers and manufacturers directly to retailers and consumers. This minor provides students with basic knowledge of supply chain management, such as distribution strategies, planning, and procurement, while also working on students’ communication, negotiation, and leadership abilities.

Temple University offers students at the Fox School of Business the opportunity to earn a BBA in Marketing in three years instead of four years. The program can be completed with six full semesters and two summer sessions (both session I and II, depending on course availability). Due to the rigorousness of the schedule, students who are interested in the program must have a 3.0 GPA to apply for the program.