Gain real-world experience with a leader in marketing research and practice—develop critical knowledge and skills required to elevate your career in today’s competitive job market. The Fox Department of Marketing and Supply Chain Management (MSCM) offers a wide range of undergraduate and graduate programs designed to equip students with the ability to solve problems, think critically, communicate clearly.
Undergraduate students choose to pursue broad-based degrees in either Marketing or Supply Chain Management, or have the option to tailor their major electives through industry-focused course sequences. Graduate students select from a suite of market-driven degree options that prepare students to become leaders in specialized career paths in the field.
Disciplines & Programs
Choose the Area of Study That is Right for You
MSCM prepares students to be leaders in areas such as Digital Marketing, Analytics, Consumer Insights, Sales Force Effectiveness, and Supply Chain Management. Guided by a faculty of outstanding educators and professionals, students learn to adopt and apply theories and industry best practices to methods in these fields.
Advance Business Through Research
MSCM faculty conduct valuable research to understand, influence, and predict how firms create, communicate and deliver value to customers, and how consumers perceive, process, choose, consume, and dispose of firms’ offerings.
Key research themes include:
- Big Data and Analytics
- Consumer and Managerial Decision Making
- Decision Neuroscience
- Digital Marketing
- Effect of Commercial Operations Culture on Business Performance
- Operations Management
- Product Management and Innovation
- Supply Chain Management
Fox Centers and Institutes
There are three research centers and one student center affiliated with MSCM.
Research centers are dedicated to developing powerful insight for marketers and include the:
- Center for Neural Decision Making
- Consumer Sensory Innovation Lab
- Global Center for Big Data and Mobile Analytics
Our student service center affiliate is dedicated to enhancing undergraduate students’ skills and proficiencies in oral and written communication:
- Business Communications Center
Fox students begin their careers here. Read engaging stories about Fox students and alumni to learn how the school will help you increase your decision-making abilities, expand your global perspective, enhance your communication skills, and steer your career in the right direction.
Associate Director of Student Diversity and Development – Towson University
The Fox School of Business’ Marketing and Supply Chain Management program truly helped me to become a thriving leader. The program provided me with powerful experiences, incredible responsibility, and enthusiastic faculty support. My courses focused on contemporary and real world issues, and I felt challenged and supported throughout my academic experience. I had the opportunity to serve as a leader for the student chapter of the American Marketing Association. I was able to develop skills around synthesizing complex information, creating dynamic presentations and learning how to lead in ever-changing environments. From the course content, the co-curricular activities and the passionate faculty it was a great experience. The MSCM program really taught me how to pivot in an ever changing world, a skill I have continued to find valuable as I move through my career.
Aramark – Associate Procurement Specialist, Strategic Sourcing, Healthcare Technologies
As an alumnus of the Fox School of Business, one of the most rewarding feelings I have is being able to apply the knowledge I’ve gained in my education to my current job responsibilities. Reflecting on the accumulated strategies, concepts, and wisdom from various professors and colleagues, I believe Fox has prepared me for how to successfully adapt and acclimate to the professional work environment. The concepts and strategies that I learned at Fox are the most valuable assets I bring to my current role, allowing me to differentiate myself as a professional. I am also grateful for Fox’s contribution to my ability to write well; it has been a differentiating factor for me and has attributed to my internal career growth. Fox’s Business Communications Center absolutely provides the right resources and tools to ensure its students have a solid foundation for articulate communication.
Director, Business Development – Liquid Interactive
My time in the MSCM program at Fox proved to be invaluable. Not only did I gain a deep understanding of strategic marketing concepts but, through the integrated power of the Fox School of Business, I also left with a thorough understanding of other key areas of business such as HR, risk and insurance, finance and operations.
One of the key reasons I decided to attend Temple and Fox was all of the opportunities for growth outside of the classroom. All of my professors were extremely helpful in coaching me through important career related decisions and guiding my professional growth. The TU-AMA provided extremely valuable networking opportunities and real-world insight. CSPD trained me on the soft-skills needed to succeed. I was even able to become a peer advisor to coach and mentor students in ‘Intro to Marketing’ courses.
Because of my time at Fox and in the MSCM program, I have been able to advance in my career much faster than I would have otherwise.
District Manager of Major Accounts – ADP
Seven years later, I couldn’t be more proud and satisfied with my decision to major in Marketing at Temple University’s Fox School of Business. Post-graduation, I’ve learned one of the most important attributes to having career success is being multi-faceted. Fox not only gave me a holistic education in business, but MSCM’s diverse curriculum allowed me to choose classes where I was able to be hands-on. The fact that all of my MSCM professors had impressive backgrounds in respected companies allowed me to realistically envision how each lesson applies to the real world. This is what sets MSCM apart and continues to help me stand out.
The Fox School of Business‘ Center for Student Professional Development (CSPD) has a commencement tradition. Toward the end of every…
Michael F. Smith, after five years serving as the chair of the Department of Marketing and Supply Chain Management (MSCM),…
This past year has been a year of growth and outstanding achievements on the part of our students and faculty…
The Temple American Marketing Association (TU-AMA) did it again! On April 7, at the 40th Annual American Marketing Association International…
The Department of Marketing and Supply Chain Management faculty continue to be active, innovative, and impactful in the research community….
This fall, the Fox School of Business implemented the Fox Leadership Development Program (FLDP) for undergraduate students. This program was…
Angelika Dimoka’s job is to get inside your head. As the director of the Center for Neural Decision Making at…
What was it like to be a woman earning a doctorate degree forty years ago? Dr. Gloria Thomas, PhD ’80,…
For high school seniors, this time of year can create anxiety—and a flood of questions. “What will college be like?”…
The talented, diverse, and driven Class of 2021 at the Fox School of Business are poised to become the next…
The Fox School’s Department of Marketing and Supply Chain Management (MSCM) not only offers high-quality academic programs at the undergraduate,…
This past year has been very exciting with the outstanding achievements of our students and faculty. Student enrollment and quality…
Bloomberg claimed that in 2016, $255 million is spent each month on social media influencer marketing. The influencer trend has…
On Friday, October 27, 2017, Temple University American Marketing Association (TU-AMA) hosted the 5th Annual Regional Marketing Conference, where the…
Dr. Xueming Luo, Charles Gilliland Distinguished Chair, director of the Global Center for Big Data and Mobile Analytics, and professor…
Howard J. Weiss, a Fox School of Business professor of operations management in the Department of Marketing and Supply Chain…
Cookie-baking and front yard-decorating remain staple holiday traditions around this time of year. But they’ve certainly got company. More consumers…
Even in today’s digital age, a printed advertisement is more likely to stick with a consumer than its online counterpart….
At Temple University’s Fox School of Business, students know that networking is crucial to professional success. That’s why they are…
Starting a company – or receiving a six-figure investment for it – is not something that many 23-year-olds can say…
A professor from Temple University’s Fox School of Business has been named one of the most-productive authors in marketing research…
When Rob Lawton and the rest of his team arrived in Flint, Mich., with 60,000 water bottles in two trucks,…
How sweet it is. Marketing majors from Temple University’s student chapter of the American Marketing Association (AMA) won the parent…
The chance to appear on “Shark Tank” is the realization of a dream come true for Martin Dell’Arciprete. “Growing up,…
The stainless steel bars that support Rebecca Uhl’s ribcage not only serve a critical medical purpose. They’re also a reminder…
Why do break-ups sometimes send people reaching for ice cream? Why does retail shopping provide a perk during a bad…
Domino’s Pizza has cultivated 10 million Facebook followers. Target’s page has collected 20 million. And Nabisco’s Oreo cookie page exceeds…
The Fox School of Business at Temple University will introduce two new undergraduate majors for the 2015-16 academic year: Supply…
It started in January 2010 with a $10 bill. In the five years since its inaugural spring semester, the 10-10-10…
CEOs tend to overstay their welcome, hurting firm performance, new study finds Discussed in this issue: • Di Benedetto ranks…
Campbell’s Soup senior manager of consumer insights Ciara O’Connell’s job is to know consumers as well as we know ourselves…
Marketing professor garners international media coverage for ‘consumer doppelganger’ research Discussed in this issue: • Fox launches new interactive digital…
Fox marketing project demonstrates the power of 10 Discussed in this issue: • Fox marketing undergrads No. 1 in demand…
|Office:||Speakman Hall 208e|
|Research Interests:||Higher Education Policy, Educational Psychology, Communication Theory|
Joining the Fox School’s faculty in 2010, Andrew Allmond received his BA from Syracuse University and his MS from Temple University’s School of Media and Communication.
He received a Fox Crystal Apple Award, in 2010, for classroom excellence, and a Dean’s Teaching Fellowship, in 2014, for consistently demonstrating classroom innovation. Mr. Allmond’s previous professional experience is in a variety of roles, including assistant editor and copywriter of print communications for the TU College of Education’s Office of Institutional Advancement, online media editor for Farlex, Inc., associate underwriter working with professional liability insurance for RLI Corp., and assistant to the director of Fox’s Business Communications Center. He published work in The Educator, Philadelphia magazine, Philadelphia Home magazine, and Wine & Spirits Quarterly.
- Dean’s Teaching Fellowship, 2014
- Fox Crystal Apple Award, 2010
Fox School of Business, Temple University
- BA 2196 – “Business Communications”
|Office:||Alter Hall 522|
|Research Interests:||Marketing strategy and strategic change; Services marketing strategies and environmental psychology; Marketing education and andragogy|
Dr. Craig Atwater is a member of the faculty of the Department of Marketing & Supply Chain Management at the Fox School of Business. Dr. Atwater is also senior faculty advisor to Temple University’s American Marketing Association (TU AMA) collegiate chapter, an award-winning student professional organization. TU AMA was awarded a “Silver Chapter” designation in 2014, placing it among the top 15 organizations from among more than 300 international chapters.
After earning his MBA from the Wharton School at the University of Pennsylvania, Craig began a career in business that spanned more than 25 years, working for several IT and financial services companies in the Philadelphia area. During this time, he held a variety of marketing positions in sales, product management, and marketing research, as well as senior management.
In 2002, Craig followed his long-time passion and returned to academia to complete his doctorate in Business Administration (Marketing) at Temple University’s Fox School of Business. While in the program – and upon his graduation – Craig focused upon two domains that he considered equally interesting: Research, especially as related to services marketing and business-to-business marketing strategy, the fields in which I previously worked; and Teaching, particularly at the undergraduate level.
Craig was appointed a full-time faculty member at Fox in 2007, where he teaches several undergraduate courses in marketing. He is curriculum coordinator for MKTG 2101 (Marketing Management), the “principles of marketing” course required of every BBA student. In addition, he continues to search for better teaching methods and techniques that will improve the learning outcomes of students, especially when dealing with the very large classes he teaches.
- Atwater, C., Gopalan, R., Lancioni, R., and Hunt, J. (2010) To Change or Not to Change: How Motor Carriers Responded Following 9/11, Journal of Business Logistics, 31, 129-155.
- Under Review: Atwater, C., Gopalan, R., Lancioni, R., and Hunt, J. Measuring Supply Chain Risk: Predicting Motor Carriers’ Ability to Withstand Disruptive Environmental Change Using Conjoint Analysis.
- Hugh G. Wales Award — Outstanding Faculty Advisor, American Marketing Association (AMA) – 2013
- Dean’s Teaching Fellow, Center for Innovative Teaching and Learning (2011-2013)
- FSB Award for Excellence in Teaching by Doctoral Student (2010)
Fox School of Business, Temple University
- MKTG 2101: Marketing Management
- MKTG 3511: Marketing Research
- MKTG 3596: Consumer & Buyer Behavior
|Office:||Alter Hall 364|
Debbie Campbell is the Vice Dean at the Fox School of Business. She was on the Temple University implementation team for installation of the Banner enterprise-wide higher education system, and serves as a founding member and the faculty advisor for the Temple Veterans Association.
Campbell has more than 29 years of experience in higher education with extensive experience in the areas of strategic marketing, curriculum development, policy implementation, and academic advising, among others. She also has expertise in university sustainability, career and student professional development, diversity and ethics programming, assessment, enrollment management, financial literacy, and veteran affairs.
She sits on the Board of Leadership Philadelphia, the Community College of Philadelphia Advisory Board, and is the Boar Chair at the Community Center at Visitation. In 2004, she was awarded the Philadelphia Business Journal’s prestigious 40 Under 40 Award, recognizing the Philadelphia region’s most-accomplished young professionals who are proven performers in both their industry and their community. She received the Musser Award for Leadership in Administrative Service, as well as leadership awards from the Legal Studies in Business and Management Information Science departments, and a Leadership in Teaching Innovation Award in technology usage in the classroom.
Campbell studied at the Fox School, where she earned her MBA and Bachelor of Business Administration degree in Marketing and Economics.
|Office:||Alter Hall 371|
Dr. Rajan Chandran is Deputy Dean of the Fox School of Business, and Professor of Marketing and Supply Chain Management. He has played integral roles in the growth and success of the Fox School since 1976.
Dr. Chandran, who previously has served as Fox’s Director of International Programs and Chair of the Marketing department, has taught a variety of courses in Marketing and International Business. He received the Distinguished Faculty Award from the Fox School of Business Administration Alumni, Temple University’s Lindback Award, and the University’s Great Teacher Award for excellence in teaching.
He coordinated the Fox School’s three most-recent reaccreditation processes with the AACSB, and has overseen each of Fox’s federal grant renewal requests for the Center for International Business Education and Research (CIBER), including the writing of the most-recent successful grant renewal.
Dr. Chandran’s articles have appeared in national conference proceedings, edited books, as well as refereed journals, like the Harvard Business Review, Management Science, Journal of Advertising, Journal of Small Business Management, Journal of the Marketing Research Society, and Business Horizons, to name a few.
He served as President of the American Marketing Association’s Philadelphia Chapter in 1990-1991. Prior to joining the academic profession, Dr. Chandran worked for a division of Exxon, and served as a consultant to numerous firms, like Campbell Soup Company and AT&T, in the U.S. and abroad.
Dr. Chandran earned his Bachelor’s degrees in International Law and Biology from India’s Madras University. He holds an MBA in Marketing and a PhD in Marketing and International Business from Syracuse University.
|Office:||Alter Hall 519|
|Research Interests:||Teaching Innovation, Technology and Teaching, Assessing student learning|
Mary Conran is an Assistant Professor in the Department of Marketing at the Fox School of Business. She is responsible for development and presentation of introductory, intermediate and advanced undergraduate and graduate level marketing courses. In addition to teaching a variety of upper division Marketing courses (Marketing Research, Consumer & Buyer Behavior, Direct Marketing, Value Delivery Networks, Global Marketing, and Marketing Strategy), she also delivers content for the school’s Professional MBA and MS programs. She has taught at Temple University’s Rome Campus during Summer 2005, 2011, and 2014 and has lead students on study abroad sessions to Ghana, India and Vietnam.
Prior to her Full-time appointment at The Fox School of Business in 2001, Mary held high level positions (with direct P & L responsibility including President, CEO, CFO/Treasurer) with several small firms (Annual sales ranging from $1M to $20M). She specialized in working with businesses seeking strategic and operational reorganization; industries included manufacturing, service, and wholesale organizations.
She received her Masters of Business Administration in International Business and Marketing from Temple University in May 1981. She earned her Bachelor of Science Degree in Business Administration/Marketing from Temple University in August 1979.
- MSCM Dept Teaching Award (2014)
- MS Teaching Award (2014)
- AMA Hugh G. Wales Outstanding Faculty Advisor Award (2014)
Fox School of Business, Temple University
- Value Delivery Systems
- Marketing Strategy
- Marketing Research
|Office:||Alter Hall 523|
Online MBA course: MKTG 5001 Marketing Management/Strategy
- Musser Award for Excellence in Research, Fox School of Business — 2015
- Dean’s Teaching Fellow, Fox School of Business — 2015
- Outstanding Professor, Master of Science in Marketing, Fox School of Business — 2014
- One of the world’s top 50 authors of technology and innovation management, International Association of Management of Technology — 2009, 2013
- Excellence in Research Award, Department of Marketing and Supply Chain Management, Fox School of Business — 2012
- J. William Fulbright Award: Fulbright-Kathryn and Craig Hall Distinguished Chair in Entrepreneurship — 2010
- Dean’s Research Honor Roll, Fox School of Business —2015, 2012, 2011, 2010, 2009, 2006, 2004, 2001
|Office:||Alter Hall 510|
|Research Interests:||Decision Neuroscience, Consumer Neuroscience, NeuroIS|
Dr. Angelika Dimoka has been appointed as an Associate Professor of Marketing with a secondary appointment in Management Information Systems and the College of Engineering.
Dr. Dimoka received her PhD in Biomedical Engineering from the Viterbi School of Engineering, University of Southern California. Her research interests lie on decision neuroscience, and functional neuroimaging in marketing and MIS (neuromarketing and neuroIS), quantitative analysis of decision making in online marketplaces, and modeling of information pathways in the brain. Dr. Dimoka’s research has appeared in Journal of Marketing Research, MIS Quarterly, Information Systems Research, NeuroImage, Journal of Neuroscience Methods, Annals of Biomedical Engineering, and the IEEE Transactions on Biomedical Engineering. Dr. Dimoka has been a referee for many conferences and journals. Dr. Dimoka is the director of the Center for Neural Decision Making.
- Dimoka A. (2012), “How to Conduct a functional Magnetic Resonance (fMRI) Study in Social Science Research,”MIS Quarterly (36:3) pp 811-840
- Dimoka A, Banker RD, Benbasat I, Davis FD, Dennis AR, Gefen D, Gupta A, Ischebeck A, Kenning P, Pavlou PA, Müller-Putz G, Riedl R., vom Brocke J, Weber B (2012), “On the Use of Neurophysiological Tools in IS Research: Developing a Research Agenda for NeuroIS,”MIS Quarterly (36:3) pp 679-702
- Dimoka A. (2011), “Brain Mapping of Psychological Processes with Psychometric Scales: An fMRI Method for Social Neuroscience” NeuroImage (54). S263-S271
- Dimoka A., Pavlou P.A. and Davis F. (2011), “NeuroIS: The Potential of Cognitive Neuroscience for Information Systems Research,” Information Systems Research (22:4), pp 687-702
- Dimoka A. (2010), “What does the Brain Tell Us about Trust and Distrust? Evidence from a Functional Neuroimaging Study,”MIS Quarterly (34:2), 373-396
- Harvard Business Review, “The Science of Sensory Marketing”
- The Temple News, “Fox Professors Link Brain Activity to Ad Success”
- Technically Philly, “Temple U Researchers Find Brain Sweet Spot for TV Ad Success”
- Science Magazine Sifter, “What Will be the Best Super Bowl Commercial? Science May Have the Answer”
- The Wall Street Journal: “Cutting-Edge Research Combines fMRI and Biometric Study Results to Reveal “the Emotional Journey” as Key Element in Super Bowl Ad Success”
- Newsweek: “I Can’t Think”, Print: Cover Story
- Semana: “Fatiga informatica”, Print
- Macleans: “Teenagers wired to take risks”, Print
|Office:||Alter Hall 527|
Dr. Eisenstein’s research primarily explores how people make decisions that materially affect their lives. These decisions may be financial, such as the purchase of an expensive durable good, or policy oriented, such as interpreting statistical evidence, choosing between alternative proposals, or combating identity theft. Prior to becoming an academic, Dr. Eisenstein worked at Mercer Management Consulting (now Oliver Wyman) where he focused on management of technology and consumer research in the financial services and telecommunications industries. He is active in the community, having founded or led several organizations, and he serves on the board of the Visiting Nurses Association of Philadelphia.
Dr. Eisenstein earned his Ph.D. in Applied Economics and an M.A. in Statistics at the Wharton School of Business at the University of Pennsylvania. He also completed his undergraduate education at Penn in the Management and Technology program, wherein he concurrently earned B.S. degrees from Wharton and the School of Engineering.
- Wilcox, Kieth, Lauren Block and Eric M. Eisenstein (2011), “Leave Home Without It? The Effects of Credit Card Debt and Available Credit on Spending”, Journal of Marketing Research, 48, pp. 60-78.
- Hutchinson, J. Wesley, Joseph W. Alba, and Eric M. Eisenstein (2010), “Managerial Inferences: The Effects of Graphical Formats on Data-Based Decision Making,” Journal of Marketing Research, 47, 4, pp. 627-642.
- Eisenstein, Eric M. (2010), “Consumer Expertise,” Wiley International Encyclopedia of Marketing, John Wiley and Sons, Chichester, West Sussex, England, ISBN 978-1-405-16178-7.
- Eisenstein, Eric M. and J. Wesley Hutchinson (2006), “Action Based Learning: Goals and Attention in the Acquisition of Market Knowledge,” Journal of Marketing Research, 43, 2, pp. 244-258.
- Hutchinson, J. Wesley and Eric M. Eisenstein (2008), “Consumer Learning and Expertise,” in The Handbook of Consumer Psychology, Haugtvedt, Herr, and Kardes, eds., Lawrence Erlbaum Associates, Mahwah, NJ.
- Best Conference Paper: Marketing and Public Policy Conference, 2008
- Dean’s Research Honor Roll: 2012-2013
|Office:||Alter Hall 546|
Tyra is an Assistant Professor of Practice within the Department of Marketing and Supply Chain Management at the Fox School of Business. Additionally, she serves as Director of Client Development, sourcing strategic and marketing consulting projects, and managing client relationships for Fox Management Consulting (Fox MC). Through her work with Fox MC, she has served as project executive while consulting in areas of entrepreneurship, marketing, and customer engagement.
Prior to joining Fox School of Business in 2014, Tyra worked in the pharmaceutical industry gaining experience in marketing and sales. She later became co-owner of a boutique marketing firm serving clients in the areas of branding and promotion. Most recently, she served as Director of Client Services for one of the industry’s largest corporate gift and advertising specialty firms located in the Philadelphia area.
Tyra earned a Master of Business Administration degree in Marketing from the University of Tennessee-Knoxville, and a Bachelor of Science degree in Accounting from Tuskegee University.
|Office:||Alter Hall 533|
|Research Interests:||Project Management, Lean Six Sigma, Multiple Criteria Decision Making|
Professor Gershon teaches Operations Management and electives in Project Management and Lean Six Sigma. He has published widely in these areas, having written approximately 50 research journal articles and three books. His teaching has been cited as among the best in the school, where he has won the Lindback Award for outstanding teaching.
Outside of Temple, he is on the editorial boards of four journals and consults to industry. Companies on every continent invite him regularly, and from this he brings many realistic situations and a broad experience into the classroom. People really use the research that he has developed. He holds the Ph.D. degree in Engineering from the University of Arizona and is certified as a registered Professional Engineer (PE), a Project Management Professional (PMP), and a Six Sigma Master Black Belt.
Online MBA course: MSOM 5001 Operations Management
- Senior Consultant, International Institute for Learning — 1988 – present
- Operations Research Consultant, Control Data Corporation — 1981 – 1983
- Employee, Central Institute for the Development of Mining — 1980 – 1980
- Quality Engineer, U.S. Army Armament Research and Development Command —1975 – 1979
|Office:||Speakman Hall O382|
|Office:||Alter Hall 530|
|Research Interests:||Social media analytics, Healthcare analytics, Retail analytics, Supply chain management, Electronic commerce, Web advertisement, Cybersecurity, Econometric modeling, Project management, Scheduling, Combinatorial optimization, Web pricing, Database management|
Dr. Subodha Kumar joins the Fox School as a Full Professor within the Department of Marketing and Supply Chain Management. He will hold secondary appointments within the Management Information Systems and Statistical Science departments. Kumar also will serve as the Director of Fox’s Center for Data Analytics.
Kumar arrives at Fox after holding the Carol and G. David Van Houten Professorship at Texas A&M University’s Mays Business School. He has held appointments at the University of Washington and the University of North Carolina at Charlotte. He also holds a Visiting Distinguished Professorship at the Dongbei University of Finance and Economics in China and a Visiting Professorship at the Indian School of Business in Hyderabad, India.
His research and teaching interests include healthcare analytics, social-media analytics, web analytics, and cybersecurity, among others. Kumar has published numerous papers in high quality journals and conferences. In addition, he has authored a book, and co-authored book chapters, Harvard Business School cases, and Ivey cases. He also holds a patent. Kumar serves as the deputy editor of Production and Operations Management and a senior editor of Decision Sciences.
Kumar studied at the University of Texas at Dallas, where he earned his PhD and MBA. He also received a Master’s degree from the Indian Institute of Technology in Kanpur, and a Bachelor of Science degree in Mechanical Engineering from BIT Sindri, both in India.
Professor Lancioni is one of the leading world’s authorities on Supply Chain Management. In addition he has done substantial research in the areas of pricing, customer relationship management, and marketing management. He has published over 100 articles and referred proceedings and has written several monographs in the areas of supply chain management and marketing. He is on the editorial boards of the leading journals in supply chain management and pricing. Internationally, he has lectured in Europe, Japan, South America, Australia, Indonesia, England, Singapore, Malaysia, Canada, Central America, Poland, Italy, Ireland, Russia, China and Ghana on supply chain management and marketing. His current research focuses on the impact of the Internet on supply chain management and the changing role of customer service in firms. He is the recipient of the international logistics award-The Eccles Medal-given by the Society of Logistics Engineers for his contributions to the field of logistics management and education.
|Office:||Alter Hall 511|
|Research Interests:||large-scale field experiment mobile marketing, customer analytics with machine learning and big data, deep learning for personalized promotions, competitive pricing, omnichannel targeting, social media networking ads, artificial intelligence and recommendation algorithms|
Xueming Luo is Charles Gilliland Chair Professor of Marketing, Professor of Strategic Management, Professor of Management Information Systems. He is the Founder/Director of the Global Center for big data in mobile analytics in the Fox School of Business at Temple University.
Recently, Xueming Luo has been ranked as the top 15th among all authors around the world (2008-2017 period) in the two premier AMA Journals (Journal of Marketing Research, Journal of Marketing): see the list here. His name has also been ranked as the top 21th among all authors around the world in the same period in the top four premier Journals (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science) in the marketing discipline: see the list here.
Prior to joining Fox School, Dr. Luo was the Eunice and James L. West Distinguished Professor in the College of Business at the University of Texas at Arlington. He has been a visiting professor at Aalto University (Finland), University of Mannheim (Germany), Munich School of Management, LMU (Germany), Peking University (China), Fudan University (China), and University of Hong Kong (China Hong Kong). His current research focuses on mobile consumer behavior, big data marketing strategies, customer analytics with machine learning and networks visualization, gaming and virtual identity, social targeting ads, organizational strategies, and the financial value of marketing metrics. He is also one of the most prolific and influential leaders in the marketing-finance interface. Dr. Luo has been ranked first in terms of citations in the top five marketing journals: Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Consumer Research and Journal of the Academy of Marketing Science from 2006-2010. He is also ranked among the top scholars contributing to the Journal of Marketing, a premier journal in the discipline, from 2006-2014. At Fox, he serves as Director of the Global Center on Big Data and Mobile Analytics. This Center is an essential part of a University-wide “Big Data Institute,’ which aims to facilitate research, education, industry practice, and technology transfer in the cross-disciplinary domain of big data, including Health Sciences, Social Media, Mobile Analytics, High-dimensional Statistics, among others. This Center has put together an inter-disciplinary team of marketing, information systems, computer science, neuroscience, and statistics faculty and PhD students for various research projects on big data. He has worked with leading global company partners in the mobile communications, online gaming, investment banking, retailing, health care, pharmaceutical, and petroleum industries. He has extensive global industry experience through executive consulting at many international firms, including Wal-Mart, Dell, SinoPetro, Unilever, and Procter & Gamble. Dr. Luo is also a stellar teacher and has a wide variety of international experience in teaching, MBA, PhD, and Executive MBA classes, including visiting professorships at the Munich School of Management and University of Mannheim in Germany, Aalto University in Finland, and University of Hong Kong, Fudan University and Peking University in China. Dr. Luo’s research has been published or forthcoming in Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Science, Harvard Business Review, MIT Sloan Management Review, Information Systems Research, Strategic Management Journal, Journal of International Business Studies, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science, among others. He has received many grants and awards recognizing his research leadership. He is an Associate Editor for the Journal of Marketing Research, an Editorial Review Board member for the Marketing Science, Journal of Marketing Research, Journal of Marketing, and Journal of the Academy of Marketing Science, and a reviewer for many other journals in marketing, management, retailing, consumer psychology, and international business.
- Competitive Price Targeting with Smartphone Coupons (with JP Dube, Z Fang, N Fong), Marketing Science, 2017, 36(6), November, 944-975. PPT presentation
- Sunny, Rainy, Cloudy with a Chance of Mobile Promotion Effectiveness: 10-Million-User Field Study (with C Li, C Zhang, X Wang), Marketing Science, 2017 36 (5), September, 762–779.
- Self-Signaling and Pro-Social Behavior: a cause marketing mobile field experiment (with JP Dube and Z Fang), Marketing Science, 2017, 36(2), 161–186. PPT presentation
- Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness (with M Andrews, Z. Fang, and A Ghose), Marketing Science, 2016, 35(2), 218-233. PPT presentation
- Fang, Z, B Gu, X Luo, and Y. Xu (2015), “Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions,” Information Systems Research, 26 (September), 552-564. PDF
- N Fong, Z Fang, and X Luo (2015), “Geo-Conquesting: Competitive Locational Mobile Promotions,” Journal of Marketing Research, 52 (October), 726-735.PDF, PPT presentation
- Luo, X, M. Andrews, Z. Fang, and Z. Phang (2014), “Mobile Targeting,” Management Science, 60 (7), July, 1738-56.PDF, PPT presentation
- Nonlinear Role of Social Influence for Individual Goal Pursuit and Spending (with C Zhang, D Pang, Q Wu), Journal of Marketing, 2017, 81(November), 762-779.
- Expert Blogs and Consumer Perceptions of Competing Brands (with J Zhang, B Gu, and D Phang), 2017, MIS Quarterly, June, 41(2), 371-395.
- Omnichannel Promotion Effectiveness (with Y Zhang, F Zeng), Working paper 2017
- Targeted Promotions and Cross-Category Spillover Effects (with N. Fong, Y Zhang, X Wang), Working paper 2016.
- Modeling User Engagement in Mobile Content Consumption with Tapstream Data and Field Experiment (with Y Zhang, B Li, X Wang), Working paper 2016.
- Retargeting Ads for Shopping Cart Recovery: Evidence from Online Field Experiments (with T Moriguchi, G Xiong), Working paper 2016.
- Luo, X, H. Wang, S. Raithel, and Q. Zheng (2015), “Corporate Social Responsibility, Analyst Stock Recommendations, and Firm Future Returns,” Strategic Management Journal, 36 (1), 123–136.PDF
- M Andrews, X Luo, Z.Fang, and J Aspara (2014), “Cause Marketing Effectiveness and the Moderating Role of Price Promotions” Journal of Marketing, 78 (6), November, 120-42.PDF, PPT presentation
- Luo, Xueming, Vamsi Kanuri, and Michelle Andrews (2014), “How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relations,” Strategic Management Journal, 35 (4), April, 492-511.PDF
- Luo, Xueming, M. Andrews, Y. Song, and J. Aspara (2014), “Group-Buying Deal Popularity,” Journal of Marketing, 78: 20-33.PDF
- Q. Wu, X Luo, R Slotegraaf, and J Aspara (2015), “Sleeping with Rivals for Higher Returns on Innovation” Journal of the Academy of Marketing Science, Forthcoming.
- Fang, Zheng, X Luo, and M. Keith (2014), “How Effective is Location-Targeted Mobile Advertising?” MIT Sloan Management Review, Forthcoming.
- S. Mani and X Luo (2015), “Product alliances, alliance networks, and shareholder value,” International Journal of Research in Marketing, Forthcoming.
- Fang, Zheng, Xueming Luo,M. Andrews, and C. Phang (2014), “Mobile Discounts: A Matter of Distance and Time,” Harvard Business Review, May, 92(5), 30.
- Luo, Xueming, Ran Zhang, Weining Zhang, Jaakko Aspara (2014), “Do Institutional Investors Pay Attention to Customer Satisfaction and Why?” Journal of the Academy of Marketing Science, Forthcoming.PDF
- Luo, Xueming, Michael Wiles, and Sascha Raithel (2013), “How Polarizing is Your Brand?” Harvard Business Review, November.
- Luo, Xueming and Jennifer Zhang (2013), “How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm,” Journal of Management Information Systems, Fall, 213-238.PDF
- Luo, Xueming, Sascha Raithel, and Michael Wiles (2013), “The Impact of Brand Dispersion on Firm Value,” Journal of Marketing Research, June, 399-415.PDF
- Luo, Xueming, Jennifer Zhang, and Wenjing Duan (2013), “Social Media and Firm Equity Value,” Information Systems Research, 24:146-163.PDF
- Luo, Xueming, V. Kanuri, and M. Andrews (2013), “Why Too Long CEO Tenure May Hurt Firm Performance?” Harvard Business Review, March.
- Fang, Zheng, Xueming Luo, and Minhua Jiang (2013), “Dynamic Effects of Service Recovery on Customer satisfaction,” Journal of Service Research, 16(3) 341- 355.PDF
- Luo, Xueming, Jan Wieseke, and Christian Homburg (2012), “Incentivizing CEOs to Build Customer- and Employee-Firm Relations for Higher Customer Satisfaction and Firm Value,” Journal of the Academy of Marketing Science, 40(6), 745-58.PDF
- Luo, Xueming and Pieter de Jong (2012), “Does Advertising Spending Really Work? The Intermediate Role of Analysts in the Impact of Advertising on Firm Value,” Journal of the Academy of Marketing Science, 40, 605-624.PDF
- Luo, Xueming and Shuili Du (2012), “Good Companies Introduce More Innovations” Harvard Business Review, 90 (4), April, 28-28.
- Luo, Xueming, Christian Homburg, and Jan Wieseke (2010), “Customer Satisfaction, Analyst Stock Recommendations, and Firm Value,” Journal of Marketing Research, 47(6), 1041-1058.PDF
- Luo, Xueming (2010), “Product Competitiveness and Beating Analyst Earnings Target,” Journal of the Academy of Marketing Science, 38(3), 253-64.PDF
- Luo, Xueming (2009), “Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flow and Stock Price Volatility,” Marketing Science, 28(1), 148-65.PDF
- Luo, Xueming and CB Bhattacharya (2009), “Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-idiosyncratic Risk,” Journal of Marketing, 73(6), 198-213.PDF
- Mao, Huifang, Xueming Luo, and Shailendra Pratap Jain (2009), “Consumer Responses to Brand Elimination,”Journal of Consumer Psychology, 19, 280-9.PDF
- Luo, Xueming (2008), “When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings (IPOs),” Journal of Marketing, 72(5), 98-109.PDF
- Luo, Xueming and Christian Homburg (2008), “Satisfaction, Complaint, and the Stock Value Gap,” Journal of Marketing, 72(4), 29-43.PDF
- Luo, Xueming, Maxwell Hsu, and Sandra Liu (2008), “An Institution Legitimacy Approach to the Customer Orientation—Trust—Performance Link,” Journal of the Academy of Marketing Science, 36(2), 202-214.PDF
- Luo, Xueming (2007), “Consumer Negative Voice and Firm-Idiosyncratic Stock Returns,” Journal of Marketing, 71 (3), 75-88.PDF
- Luo, Xueming and Christian Homburg (2007), “Neglected Outcomes of Customer Satisfaction,” Journal of Marketing, 71 (2), 133-49.PDF
- Luo, Xueming, Aric Rindfleisch, and David Tse (2007), “Working with Rivals: The Impact of Competitor Alliances on Financial Returns to Competitor-Oriented Firms,” Journal of Marketing Research, 44(1), 73-83.PDF
- Wu, Weiping, Lianxi Zhou, and Xueming Luo (2007), “Internationalization and Performance of Born-Global SMEs: The Mediating Role of Guanxi Networks,” Journal of the International Business Studies, 38(4), 673-90.PDF
- Luo, Xueming and CB Bhattacharya (2006), “Corporate Social Responsibility, Customer Satisfaction, and Market Value,” Journal of Marketing, 70 (4), 1-18.PDF
- Luo, Xueming and Naveen Donthu (2006), “Marketing’s Credibility: A Longitudinal Study of Marketing Communication Productivity and Shareholder Value,” Journal of Marketing, 70 (4), 70-91.PDF
- Luo, Xueming, Rebecca Slotegraaf, and Xing Pan (2006), “Cross-Functional Coopetition: The Simultaneous Role of Cooperation and Competition within Firms,” Journal of Marketing,70 (2), 67-80.PDF
- Luo, Xueming, K. Sivakumar, and Sandra S. Liu (2005), “Marketing Resources, Globalization, and Performance: Evidence from China,” Journal of the Academy of Marketing Science, 33 (1), 50-65.PDF
- Luo, Xueming (2005), “How Does Shopping with Others Matter to Individual Impulsive Purchasing?” Journal of Consumer Psychology, 15 (4), 288-294.
- Luo, Xueming (2004), “Data Envelopment Analysis: A Management Science Tool for Scientific Marketing Research,” Journal of Marketing Research, 42 (3), Book Review, 113-116.PDF
- Luo, Xueming, David Griffith, S. Liu, and Y. Shi (2004), “The Effects of Customer Relationships and Social Capital on Firm Performance: A Chinese Business Illustration,” Journal of International Marketing, 12 (4), 25-45.
- Liu, Sandra S., Xueming Luo, and Shi, Yi-Zheng (2002), “Integrating Customer Orientation, Corporate Entrepreneurship, and Learning Orientation in Organizations-in-Transition: An Empirical Study,” International Journal of Research in Marketing, 19 (4). 367-382.
- Luo, Xueming and Naveen Donthu (2002), “Advertising Maybe Inefficient Irrespective of How the Advertising Budget Was Set,” Journal of Advertising Research, 42 (2), 93-95.
- Luo, Xueming and Naveen Donthu (2001), “Benchmarking Advertising Efficiency,” Journal of Advertising Research, November/December, 41(6), 7-18.
- 2015 Marketing Big Data Conference at NYU Stern Business School
- 2014 Marketing Big Data Conference Univ Chicago Booth Business School
- 2013 Marketing Big Data Conference Temple Univ Fox Business School
Mission and Objectives: The mission of Global Center for Big Data and Mobile Analytics (GBM) in the Fox school of Business at Temple University is to become an inter-disciplinary leader in big data in mobile analytics. GBM will forge strategic partnership with the world’s largest mobile service providers in Asia, Europe, and beyond. GBM will nurture a global team of researchers from Marketing, Information Systems, Strategy, Finance, Statistics, Economics, Computer Science, Psychology, Sociology, Physics, and related fields at leading global universities. GBM will collaborate with other researchers and produce elite research publications on mobile-related topics such as targeting, commerce, optimization, consumer usage, cognitive science, emotions, data processing, user-technology interface, networks, apps, gaming, virtual identity, and more. GBM will also foster industry outreach and generate impact by helping managers solve mobile-related problems and commercializing its patents to benefit companies and society.
- Center Website
- Presentation DatesMarketing Seminar
- Syllabus 6390
- MARK6390 presentation dates
- Paper Presentation EVA
- Quiz 1(Dell example)
- Programming Analyses
- Individual Prest. Article Source FortuneIndiv. Prest. Article Forbes
- Business Elite JOURNALInternet Business Planning Samples
- Email Marketing Tips
- Peer Evaluation Form
- OSCAR Winners
- MB ads3
- How Motorola Squandered a Brandbuilding Opportunity& ipodNano
- Half.com & BuzzMarketing
- Alibaba.com & Yahoo!
- AOL Buys Blogging Company
|Office:||Alter Hall 532|
|Research Interests:||Freight Transportation, Network optimization, Green Transport/ Sustainability, Project Management|
Neha Mittal is an Associate Professor of Operations and Supply Chain Management at Fox. Her research focuses on freight transportation, transportation sustainability, network optimization, logistics, and project management. She has published in highly ranked journals such Journal of Transport Policy, Transport Reviews, Transportation Research Record (National Academy of Sciences), Research in Transportation Economics, International Journal of Production Research, etc.
During her graduate program, she has worked on prestigious projects funded by the National Science Foundation (NSF), Federal Highway Authority (FHWA), and Port Authority of New York/New Jersey (PANYNJ). She has made several presentations at national and international level and has chaired conference sessions. Neha serves as an ad-hoc reviewer for a number of journals. Prior to joining Temple University, she taught as a visiting faculty at Rutgers Business School, NJ. Dr. Mittal has won many awards for excellence in education in her bachelors and graduate degree programs. She earned the highest honors in her Bachelor’s program and was awarded six gold medals for her outstanding academic performance at Gujarat University. At Temple University, Neha is the recipient of ‘Excellence in Teaching’ Award (2013) and ‘Service Award’ (2014) in recognition of her outstanding service in promoting supply chain management and student mentoring in the Department of Marketing and Supply Chain Management. Neha received her Doctorate in Transportation Engineering from Rutgers University in October of 2008, M.S. in 2004 and her Bachelor of Engineering (Civil) from Gujarat University, India, in 2000.
- Measuring Business School Faculty Perceptions of Student Cheating”, Journal of Education for Business, Accepted for Publication, May 2017 (with Blau G.J. , Rivera M.J., Kunkle M., and Ozkan B.)
- “Shippers’ Changing Priorities in Port Selection Decision – A Survey Analysis Using Analytic Hierarchy Process (AHP)”, Journal of Transportation Research Forum, Vol. 55, Number 3, Fall 2016 (with McClung D.)
- “Sustaining Sustainability in Marine Terminals: A Core Competency Framework”, Journal of Transportation Research Forum, Vol. 54, Number 2, Summer 2015 (with A. Baveja, R. Krishnan).
- “Incorporating Maritime Stakeholder Perspectives for Implementing an ‘Inland-Depots-for-Empty-Containers’ System Using an Analytic Hierarchy Process”, International Journal of Information Systems and Supply Chain Management (IJISSCM), Vol. 6, Issue 1, 2013 (with M. Boile, A. Baveja, S. Theofanis)
- “Determining Optimal Inland-Empty-Container Depot Locations under Stochastic Demand”, Research in Transportation Economics, Special Issue on ‘Freight Transportation and Sustainability’, Volume 42, Issue 1, 2013, pp. 50-60. (with M. Boile, A. Baveja, S. Theofanis)
- “A collaborative framework to minimize knowledge loss in new product development”, International Journal of Production Research, Special issue on ‘Knowledge Management and Supporting Tools for Collaborative Networks’, Volume 51, Issue 7, 2013, p. 11 (with R. Shankar, S. Rabinowitz, A. Baveja, S. Acharia)
- “Active Excel Models to Teach Location and the Center-of-Gravity Method”, Operations Management Education Review (OMER), Volume 6, 2012 (with H. Weiss)
- “Regional Repositioning of Empty Containers: A Case for Inland Depots,” Transportation Research Record: Journal of the Transportation Research Board (National Academy of Sciences), Issue 2066, 2008, pp. 31-40, (with Boile, M., S. Theofanis, A. Baveja)
- “Urban Transport Trends and Policies in China and India: Impacts of Rapid Economic Growth”, Journal of Transport Reviews, Vol. 27, No. 4, July 2007, pp. 379-410 (with Pucher J., Peng Z.R., Yi W., Korattyswaroopam N.) (Impact factor: 1.030)
- “Urban Transportation Crisis in India”, Journal of Transport Policy, Volume 12, Issue 3, 2005, pp 185-198, (with Pucher J, Korattyswaroopam N., Ittyerah N.) (Impact factor: 1.024)
- Honored as ‘Deans Teaching Fellow’, yr. 2014 – 2016, 2016 – 2018
- Outstanding Service Award, Department of Marketing and Supply Chain Management, Temple University, April 2015
- Merit Award, Temple University – March 2013, March 2014, March 2015, March 2016, March 2017
- Crystal Apple Award, Fox School of Business, Temple University, 2014, 2016
- Outstanding Service Award, Department of Marketing and Supply Chain Management, Temple University, May 2014
- Award for ‘Excellence in Teaching’, Department of Marketing and Supply Chain Management, Temple University, May 2013
- NEX-GIFT Research Grant Award, UKIERI, March 2013 – Dec 2015
- Six Gold Medals, University Topper in Bachelor of Engineering, Gujarat University, India, June 2000
Fox School of Business, Temple University
- Management Science/ Operations Management (MSOM)
- Transportation and Logistics Management
- Project Management: eMBA program at Temple University Japan (TUJ)
|Office:||Alter Hall 515|
Dr. Christopher Monos is a market researcher and a management consultant with 20 years of experience. Dr. Monos was Vice President of account management in the Brand and Communications practice for GfK Custom Research North America. He has served as Global Director of the Marketing Science Group for GfK Martin Hamblin and as Vice President of Copernicus Marketing Consulting. Dr. Monos was also a principal consultant in the corporate and operations strategy practice for PricewaterhouseCoopers in New York. His research interests include the measurement of brand equity and new product development/ innovation. Dr. Monos holds a bachelor’s degree in Biology from Albright College, a master’s degree in Industrial Psychology from Fairleigh Dickinson University and a doctorate in Applied Statistics from Columbia University.
|Office:||Alter Hall 513|
|Research Interests:||Consumer Decision Making and Sensory Processing|
Dr. Morrin’s current research focuses on examining how the human senses impact the consumer decision-making process. Her articles have been published in leading journals, such as the Journal of Consumer Research, Journal of Marketing Research and the Journal of Consumer Psychology.
She is a member of the editorial review boards of the Journal of Marketing and the Journal of Public Policy & Marketing and is an area editor for the Journal of Consumer Psychology. Dr. Morrin has presented her research at many universities, as well as national and international conferences. Her corporate background includes five years in advertising (at Ted Bates) and brand management (at James River Corp and Playtex Family Products). Dr. Morrin has received external grants to support her research and several honors, including a Top Ten Reviewer Award from the Journal of Consumer Psychology and an outstanding reviewing award from the Journal of Public Policy & Marketing.
- Krishna, Aradhna, Maureen Morrin, and Eda Sayen, “Smellizing Cookies and Salivating: A Focus on Olfactory Imagery,” (2014) Journal of Consumer Research 41(June), 18-34.
- Morrin, Maureen, J. Jeffrey Inman, Susan M. Broniarczyk, Gergana Y. Nenkov and Jonathan Reuter, “Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/n Heuristic,” (2012) Journal of Marketing Research. 49 (4), 537-550.
- Krishna, Aradhna, May Lwin, and Maureen Morrin, (2010) “Product Scent and Memory,” Journal of Consumer Research 37(June), 57-67.
- Nenkov, Gergana, J. Jeffrey Inman, John Hulland and Maureen Morrin, (2009) “The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases,” Journal of Marketing Research, XLVI (December), 764-776.
- Krishna, Aradhna and Maureen Morrin, (2008) “Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues,” Journal of Consumer Research, 34 (6), 807-818.
- Morrin, Maureen, Jonathan Lee and Greg Allenby, “Determinants of Trademark Dilution,” (2006) Journal of Consumer Research, 33 (September), 248-257.
- Morrin, Maureen and S. Ratneshwar (2003), “Does It Make Sense to Use Scents to Enhance Brand Memory?” Journal of Marketing Research, 40 (1), 10-25.
- Morrin, Maureen, Jacob Jacoby, Gita Johar, Xin He, Alfred Kuss, and David Mazursky (2002), “Taking Stock of Stockbrokers: Exploring Momentum Versus Contrarian Investor Strategies and Profiles,” Journal of Consumer Research, 29 (2), 188-198.
- Morrin, Maureen (1999), “The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes,” Journal of Marketing Research, 36 (4), 517-525.
- Outstanding Reviewer Award, Journal of Public Policy & Marketing 2014
- MSCM Department Research Award, Temple University 2014
- Sheth Consortium Faculty Speaker 2013
- Session Leader, AMA Doctoral Symposium 2013
- Working Paper Co-Chair, ACR Conference 2012
- Leading Researcher Panelist, SCP Conference 2012
- Keynote Speaker, SKEMA Business School Research Camp, France 2011
- Invited Speaker, Sensory Branding Forum 2010
- Top Ten Reviewer Award Journal of Consumer Psychology 2009-2010
- ACR Doctoral Symposium Faculty Fellow 2009
- Quantitative Methods in Marketing Management MKTG3509
- Seminar in Behavioral Research in Marketing MKTG 9002
- Seminar in Marketing Theory Development MKTG 9001
- Harvard Business Review, “The Science of Sensory Marketing”
- Philly Voice, “The Science of . . . Advertising”
- The Michigan Daily, “Research makes smell a new technique for marketing”
- Canada.com, “Have your (imaginary) cake and smell it too”
- Business Standard, “Print headlines that let you imagine a smell”
- Chicago Tribune, “Self-control, smells and spending”
- Science Newsline Psychology, “Smellizing – Imagining a Product’s Smell – Increases Consumer Desire, Study Finds”
- Market Business News, “Smellizing – making consumers imagine a product’s smell”
- Consumerist, “Imagining The Smell Of Cake Will Actually Make You Buy More Cake, Researchers Find”
|Office:||Alter Hall 524|
|Research Interests:||Marketing Strategy, Digital Marketing, International Business, Branding, Customer and Supplier Relationship Management|
Susan M. Mudambi is Associate Professor of Marketing at the Fox School of Business, Temple University, and she has a secondary appointment in Management Information Systems. Her research addresses marketing strategy, international business. and the role of technology and social media in marketing.
She has special expertise in customer and supplier relationship strategy, including branding, outsourcing, and CRM. Her research is well-cited, with more than 1500 Google Scholar citations, and publications in MIS Quarterly, Journal of Management Studies, Journal of Product Innovation Management, Journal of Economic Geography, Industrial Marketing Management, and Journal of International Management. She has extensive teaching experience in undergraduate, MBA, executive and doctoral programs in the U.S. and Europe. Her managerial experience includes positions at Bell+Howell and IBM, and in the political arena as a lobbyist and analyst. She earned a BA from Miami University, a M.S. from Cornell University and a PhD from the University of Warwick.
- Haakonsson, Stine, Jensen, Peter Ørberg, and Susan M. Mudambi (2013), “A Co-Evolutionary Perspective on the Drivers of International Sourcing of Pharmaceutical R&D to India,” Journal of Economic Geography, 13 (4), July, 677-700.
- Graf, Michael, Susan M. Mudambi, Bodo Schlegelmilch, and Stephen Tallman (2013), “Outsourcing of Customer Relationship Management: Implications for Customer Satisfaction,” Journal of Strategic Marketing, 21 (1), February, 68-81.
- DiRusso, David, Susan M. Mudambi, and David Schuff (2011), “Determinants of Prices in an Online Marketplace,” Journal of Product and Brand Management, 20 (5), September, 420-428.
- Chelekis, Jessica and Susan M. Mudambi (2010), “MNCs and Micro-Entrepreneurship in Emerging Economies: The Case of Avon in the Amazon,” Journal of International Management, 16 (4), December, 412-424.
- Mudambi, Susan M. and Stephen Tallman (2010), “Make, Buy or Ally? Theoretical Perspectives on Knowledge Process Outsourcing Through Alliances,” Journal of Management Studies, 47 (8), December, 1434-1456.
- Mudambi, Susan M. and David Schuff (2010), “What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.com,” MIS Quarterly, 34 (1), March, 185-200.
- Makarem, Suzanne C., Susan M. Mudambi, and Jeffrey S. Podoshen (2009), “Satisfaction in Technology-Enabled Service Encounters,” Journal of Services Marketing, 23 (3), 134-144.
- Mudambi, Susan M., Terence A. Oliva, and Ellen F. Thomas (2009), “Industrial Marketing Firms and Knowledge Transfer: Toward a Basic Typology of Community Structures,” Industrial Marketing Management, 38 (2), February, 181-190.
- Outstanding Service Award, Fox School of Business Marketing & Supply Chain Management Department, 2014.
- Roundtable Member, Center for Innovation in Technology and Learning, Fox School of Business, Temple University, 2013-present.
- Crystal Apple Outstanding Teaching Award, Fox School of Business, 2013.
- Best Paper Award for the Emerging Markets Track of the 2012 American Marketing Association (AMA) Summer Educators’ Conference, August, Chicago, for the paper,“MNCs and Food Security in Emerging Markets: Provocations from India,” co-authored with Thomas Reardon and Bart Minten. $1000 prize.
- American Marketing Association (AMA) Professor of the Year (2010), awarded by the AMA Chapter of the Fox School of Business, Temple University.
- Outstanding Service Award, Fox School of Business Marketing Department, 2010.
- Emerging Scholar Award in Women’s Entrepreneurship (June 2010), sponsored by the International Journal of Gender and Entrepreneurship (IJGE) and Women in the Academy of International Business (WAIB), for the paper, “Direct Sales, Gender and Micro-Entrepreneurship in Amazonian Brazil”, co-authored with Jessica Chelekis.
Fox School of Business, Temple University
- Marketing Strategy – undergraduate, PhD
- Consumer Behavior – undergraduate, MBA
- Digital Marketing – undergraduate, MBA
- Sales & Sales Management – undergraduate
- International Marketing – undergraduate
Christina M. Owings joined the Fox School of Business in 2012, working with the Business Communications Writing Center as a Business English Communications Specialist, providing support for undergraduate, graduate, and PhD students.
She has now been appointed as a NonTenure Track Assistant Professor in the Business Communications area of Fox’s Marketing and Supply Chain Management department. She will also serve as the Coordinator of Culturally and Linguistically Diverse Population Support Activities at the Business Communications Writing Center.
As the owner and lead consultant of Christina M. Owings & Associates, LLC, she has delivered private, custom-designed, executive business English instruction to high-level executives from Fortune 500 companies. She has also provided corporate training services for a variety of industries. Her pedagogical appointments include ESL-centric positions at Montgomery County Community College, Saint Joseph’s University, Harcum College, and Cedar Crest College.
Christina earned her Bachelor of Arts degree from Temple University and her Master of Education degree from Lesley University.
|Office:||Alter Hall A535|
Dennis has over 25 years of marketing management and business development experience in IT based B2B/B2C markets for international brands such as Phillips NV and OKI Data Americas. He has managed new product launch teams, and has led the development and planning of numerous strategic marketing initiatives for market and channel expansion in the U.S, South America, and in Europe. Brands such as Cedars-Sinai Medical Center, Gerresheimer AG, Canadian Pharmacists Association and the Manufacturing Alliance of Philadelphia have benefitted from Dennis’ marketing strategy and planning experience as well as his consulting background. Dennis volunteers his time by serving on the boards of Philly SHRM and Economic Development Corporation of Gloucester Township, NJ. Dennis earned his MBA from Drexel’s LeBow College of Business and holds a BBA in Marketing from The Wharton School at the University of Pennsylvania. He loves to ski, play tennis, and has a passion for the choral arts; as a tenor, he has performed with the Chamber Singers of the Greater South Jersey Chorus and the Philadelphia Boys Choir & Men’s Chorale. As Assistant Professor of Practice for the Department of Marketing and Supply Chain Management at the Fox School of Business, Dennis has been the recipient of the 2016 Crystal Apple Teaching, 2015 PMBA Professor of the Year and 2014 Teaching and Mentoring awards.
|Office:||Alter Hall 516|
Dr. Crystal Reeck joins the faculty from Columbia University’s School of Business, where she served as a Postdoctoral Research Scholar and Adjunct Assistant Professor in the Decision Making and Negotiations Cross Disciplinary area.
She has accepted a Tenure-Track appointment as an Assistant Professor at the Fox School, where she’ll also serve as one of three principal investigators at the Center for Neural Decision Making.
Combining both neuroscience and behavioral approaches, her research examines how emotions influence decision making and how different strategies and ways of thinking help people manage that influence. Her research interests include consumer behavior, emotion regulation and decision making. She has published her research in peer-reviewed journals that span multiple fields, including Science, Journal of Cognitive Neuroscience and the Journal of Experimental Social Psychology.
Dr. Reeck is the 2014 recipient of the Innovation Award from the Social and Affective Neuroscience Society, in addition to numerous competitive training and travel awards. Her work has been featured in media outlets, such as Bloomberg Businessweek and funded by national granting agencies, including the National Science Foundation and the American Psychological Association.
She completed both her Bachelor’s and Master’s degrees at Stanford University. She holds a Ph.D. in psychology and neuroscience from Duke University.
|Office:||Alter Hall 526|
|Research Interests:||Game theory, Logistics, Supply chain management|
Edward Rosenthal came to Temple after receiving his Ph.D. from Northwestern University. He has taught courses in production and operations management, game theory, and logistics and supply chain management at the undergraduate and graduate levels, as well as in the Honors and Executive MBA programs.
Dr. Rosenthal is a recipient of the Great Teacher Award and the Lindback Award for Distinguished Teaching. Dr. Rosenthal’s research interests are in cooperative game theory, noncooperative game theory and mechanism design, logistics, and behavioral decision theory. His articles have appeared in a number of journals, including Journal of Public Economics, Games and Economic Behavior, European Journal of Operational Research, Decision Sciences and International Journal of Game Theory. He is the author of The Era of Choice: The Ability to Choose and Its Transformation of Contemporary Life (MIT Press 2005) and also The Complete Idiot’s Guide to Game Theory (Alpha/Penguin, 2011).
- Rosenthal, E.C., “Shortest Path Games,” European Journal of Operational Research 224,1 (2013) 132-140.
- Rosenthal, E.C., Chaudhry, S.S., Choi, I.-C., and Jang, J., “On a Branching Problem in Broadcasting and Distribution,” Computers & Operations Research 39,8 (2012) 1793-1799.
- Rosenthal, E.C., “A Cooperative Game Approach to Transfer Pricing in a Vertically Integrated Supply Chain,” International Journal of Production Economics 115,2 (2008) 542-552.
- Rosenthal, E.C., “Information and Strategyproofness in Joint Project Selection,” Journal of Public Economics 68,2 (1998), 207-221.
- Rosenthal, E.C., Zydiak, J.L., and S.S. Chaudhry, “Vendor Selection with Bundling,” Decision Sciences 26,1 (1995) 35-48.
- Great Teacher Award, Temple University, April 2008.
- Lindback Award for Distinguished Teaching, Temple University, 2003.
- Musser Excellence in Leadership Award for Teaching, 2013.
Fox School of Business, Temple University
- MSOM 5401, Operations Management (Global and Professional MBA programs)
- MSOM 3901, Operations Management (Honors)
- MSOM 3101, Operations Management
- Associated Press (“Distraction 2008: Freedom of choice – or from it?” August 2008)
- BBC World Service (“Culture Shock,” December 2007)
- The Conference Board Review (March/April 2006)
- Wikipedia (“Choice”)
|Office:||Alter Hall 528|
|Research Interests:||Globalization and Marketing, Brand Management, Role of Emerging India|
Dr. Jay I. Sinha is the author of Reverse Psychology Marketing (Palgrave-MacMillan 2007). This book provides new insights into the changing nature of marketing and branding strategies. He teaches the BBA and MBA Consumer Behavior courses and has won several awards for outstanding teaching.
Dr. Sinha has served as the Chairperson of the Fox Faculty Assembly during 2007-2008. He has also served as the Chairperson of Faculty Development Committee, Master’s Programs Committee, and Faculty Steering Committee. Dr. Sinha joined the Fox School in 1996 and was tenured in 2003. His research interests are globalization, business strategy, brand management, consumer insights, and the emerging role of India. He has published in such top-ranking journals as Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Psychometrika, and Strategic Management Journal. He received his Ph.D. in Business Administration from the Ross School at the University of Michigan. He has been interviewed and quoted by major international media sources such as CNN, The Times of London, Wall Street Journal and Philadelphia Inquirer.
- Sinha, Indrajit and Thomas Foscht (2007) Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game (Palgrave-MacMillan).
- Mazumdar, Tridib, S.P. Raj, and Indrajit Sinha (2005). Reference Price Research: Review and Propositions. Journal of Marketing, 69(4), 84-102.
- DeSarbo, Wayne, Kamel Jedidi and Indrajit Sinha (2001). Customer Value Analysis in a Heterogeneous Market. Strategic Management Journal, 22(9), 845-857.
- Sinha, Indrajit (2000). Cost Transparency: The Net’s Real Threat to Prices and Brands. Harvard Business Review, 43-50.
- MSCM Department Outstanding Teaching Award: 1998, 2001, 2011
Fox School of Business, Temple University
- BBA Consumer and Buyer Behavior (MKT 3596)
- MBA Consumer Behavior (MKT 5101)
|Office:||Alter Hall 512|
Dr. Michael F. Smith is an Associate Professor of Marketing at Temple University’s School of Business and Management. He holds a doctorate in Marketing from The Kelly School of Business at Indiana University, Bloomington, IN. Professor Smith’s research has appeared in several national proceedings and academic journals such as the Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, Journal of Marketing Channels, Industrial Marketing Management, Psychology and Marketing and Psychological Reports. Professor Smith’s research and expertise are frequently quoted in the local Philadelphia media. As a Marketing consultant, he has conducted several studies and seminars for firms in the Philadelphia and New Jersey area. His research interests include distribution networks and supply chain management, marketing strategy, business-to-business marketing, pricing management and E-Commerce.
Read about Dr. Smith’s research at the Philadelphia Inquirer
|Office:||Alter Hall 562|
|Research Interests:||Decision Neuroscience, Biases in decision making, Decision preferences across the lifespan|
Dr. Venkatraman joined Temple University in July 2011 after completing his PhD in Psychology and Neuroscience at Duke University. He is currently an Assistant Professor in the Department of Marketing, and also the Associate Director of the Center for Neural Decision Making at the Fox School of Business, Temple University. His research involves the use of behavioral, eye-tracking, neurophysiological and neuroimaging methodologies to study the effects of task environment, state variables, and individual traits on decision preferences and consumer behavior.
- Venkatraman, V., Payne, J.W. and Huettel, S.A. An Overall Probability of Winning Heuristic for Complex Risky Decisions: Choice and Eye Fixation Evidence, Organizational Behavior and Human Decision Processes (In Press).
- Venkatraman, V. Why Bother with the Brain? A Role for Decision Neuroscience in Understanding Strategic Variability. (Special Issue Editors: Pamma, C. V. S., and Srinivasan, N.), Decision Making: Neural and Behavioral Approaches, Progress in Brain Research, 202 (2012).
- Venkatraman, V., Clithero, J. A, Fitzsimons, G. J. and Huettel, S. A. New Scanner Data for Brand Marketers: How Neuroscience can Help Better Understand Differences in Brand Preferences, Journal of Consumer Psychology 22:1 (2012), 143-153.
- Venkatraman, V., Huettel, S.A., Chuah, Y.M.L., Payne, J.W. and Chee, M.W.L. Sleep Deprivation Biases Neural Mechanisms Underlying Economic Preferences, Journal of Neuroscience, 31: 10 (2011), 3712-18.
- Venkatraman, V., Payne, J.W., Bettman, J.R., Luce, M.F. and Huettel, S.A. Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making, Neuron, 62:4(2009), 593-602.
Fox School of Business, Temple University
- Foundations of Marketing Research
- PhD seminar on Judgment and Decision Making
- Introductory database management for Marketing
- The Temple News, “Fox Professors Link Brain Activity to Ad Success,” February, 2015
- Technically Philly, “Temple U Researchers Find Brain Sweet Spot for TV Ad Success,” Jan 21, 2015.
- Science Magazine Sifter, “What Will be the Best Super Bowl Commercial? Science May Have the Answer,” January 27, 2015
- Science Daily
- The Independent
- Huffington Post
- India Times
|Office:||Alter Hall 514|
Howard J. Weiss received his undergraduate degree from Washington University in St. Louis and received his MS and PhD degrees from Northwestern University. His research includes articles on inventory, scheduling, waiting lines and sports that have appeared in several journals including Management Science, Operations Research, Naval Research Logistics and Interfaces.
Dr. Weiss has co-authored two textbooks – Introduction to Mathematical Programming published by North Holland and Production and Operations Management published by Allyn & Bacon. He is the author of several educational software packages for Pearson publishing used worldwide including POM-QM for Windows, Excel OM/QM, Active Models and Compensation Analysis. He has served as an associate editor for Naval Research Logistics, and Computers and Operations Research and was the Deputy Editor of Interfaces. He has been on the faculty at Temple University since 1976 and has served as the Academic Director of the Executive MBA program since July 2000 and as Academic Director of the Professional MBA program from July 2006 – June 2014.
- Howard J. Weiss, (2013) Implementing Line Balancing Heuristics in Spreadsheets. INFORMS Transactions on Education 13 (2):114-125.
- Mittal, N., Weiss, H. (2012). Active Excel Models to Teach Location and the Center-of-Gravity Method. 6 (2012), 79-90.
- Nydick, R. L., Weiss, H. (2012). Let’s Put the Seasonality and Trend in Decomposition. INFORMS Transactions on Education, 12 (3), 147-152.
- Rasmussen, R. A., Weiss, H. J. (2007). Advanced Lessons on the Craft of Optimization Modeling Based on Modeling Sudoku in Excel. INFORMS Transactions on Education, 7 (3), 228-237.
- Weiss, H. J., Rasmussen, R. A. (2007). Lessons from Modeling Sudoku in Excel. INFORMS Transactions on Education, 7 (2), 178-184.
- Musser Award, Fox School of Business.(2006)
Fox School of Business, Temple University
- MSOM 5001
- STAT 5802
- MSOM 3101
|Office:||Speakman Hall 381|
|Research Interests:||Holistically forecasting future trends|
Guntram Werther has 25 years of Fortune 10 to Fortune 500 work at mid- to senior management levels, and his academic work has been evaluated as best-in-field, or best-in-world, four times.
In 2012/2014 Dr. Werther worked at top-of-field levels in five separate business disciplines. At top-of-government levels, the Program Manager of the Office of The Director of National Intelligence Proteus Futures Program wrote in 2012: “I believe that he is the leading practitioner of holistically forecasting future trends” (Auger 2012) and, in 2009, when this research was honored at the ODNI Intelligence Community Center for Academic Excellence, the Proteus’ Executive Director termed it “unequaled” (Wimbish III, 2009). The Society of Actuaries’ Extreme Risk Recognition Project Oversight Group Director and Munich RE Vice President stated in 2013, “His skills as a collaborator and insightful thinker would enhance even the strongest academic institution or research team.” Examples of recent highest-level activities include being invited speaker (2014) at Harvard Law School, plenary speaker (2013) at the quadrennial meeting of over 1,000 members of the International Congress of Actuaries, co-directing a project on societal resilience with Dr. Reuven Gal (National Security Council – Israel), being interviewed (2013) on industry best practice together with the Director of PricewaterhouseCoopers and Vice President of Munich RE, and plenary or keynote speaker at numerous events.
Since 1992, Dr. Werther’s Research has focused on: 1) holistically explaining emerging regional and global change dynamics, 2) holistically forecasting emerging futures, 3) developing better rare event foresight and risk assessments within regional and global markets, and 4) explaining the implications for strategy and the management of international operations (efficiency/comparative advantage) of emerging conflict (insurgency) styles.
- Werther, Guntram. Forthcoming: October 2014. Holistic Thinking for Intelligence within a Complex Dynamic World. In Greg Moore, Editor. The Encyclopedia of U. S. Intelligence: Taylor & Francis. (Invited paper).
- Werther, Guntram. Forthcoming: October 2014. Shape Shifting of the Intelligence Community as a Response to New Challenges. In Greg Moore, Editor. The Encyclopedia of U. S. Intelligence: Taylor & Francis. (Invited paper)
- Werther, Guntram, Madigan, Kevin, Edwalds, Thomas, Spivey, Leah, and Scarpata, Peter. 2014. Beware of Model Tunnel Vision: Reliance on Models in Insurance and Reinsurance (1st Ed., Vol. 10, pp. 6-12).
- Werther, Guntram. 2014. Recognizing the Next Elephant in the Room: On the Better Forecasting of Extreme Event Emergence. 41(2), 35-37.
- Werther, Guntram. When Black Swans Aren’t: On Better Recognition, Assessment, and forecasting of Large Scale, Large Impact and Rare Event Change. Risk Management and Insurance Review. 2013: Vol. 16, No. 1, 1-23. (Invited paper).
- Werther, Guntram and Mohammad Yasin Khosti. 2013. Indigenous Peoples: Reshaping the International Security Environment; Implications for international security practitioners. Military Intelligence Professionals Bulletin. U.S. Army Intelligence Center of Excellence: January-March Special Edition 2013. 39 (1) 8.
- Werther, Guntram. 2013. Iterated Multi-level Thinking for Doing Improved Foresight, Forecasting, and Change Assessment. Part 2. (Vol. 31(3), pp. 8), Minneapolis: CPCU Society – Reinsurance Encounters.
- Werther, Guntram. 2013. Iterated Multi-Level Thinking for Doing Improved Foresight, Forecasting, and Change Assessment. Part 1. (2nd ed., vol. 31, pp. 8), Minneapolis: CPCU Society – Reinsurance Encounters.
- Werther, Guntram. 2013. Introduction to the AF&S Forum on National/Societal Resilience. Armed Forces and Society, Vol. 35. (Special Project and Forum co-directed with Reuven Gal, National Security Council – Israel).
- Werther, Guntram. 2013. Resilience: Its Conceptual Links to Creating Society-Specific Forecasts About Emerging Change. Armed Forces and Society, Vol. 35. (Special Project and Forum co-directed with Reuven Gal, National Security Council – Israel).
- Herget, Tom, Renora Stryker, with Guntram Werther. Are Black Swans Real? – Tips for Better Recognizing, Assessing and Responding to Emerging Extreme Events. The Actuary. April/May 2013, Vol. 10, Issue 2, 18-22.
- 2012/2013 Winner, Society of Actuaries national competition on Extreme Risk Recognition, Assessment, and Management
- 2008/2009 – In 2008, the Office of the Director of National Intelligence’s Intelligence Community Center for Academic Excellence featured Dr. Werther’s work at senior agency executive levels. His holistic futures forecasting approach is used to train senior government analysts in evaluating international change and emerging futures
- 2007 – Winner, Proteus Futures Group, Office of the Director of National Intelligence international futures forecasting competition, beating world-class competition (Oxford, Harvard, and similar entries). Contracted by Proteus/ODNI to write a monograph on teaching holistic international assessment (2008) and a book on doing holistic assessment of international change for “high operational decision-makers” within the USA government foreign policy, intelligence, and military communities (2008)
Fox School of Business, Temple University
- BA 3103, Integrative Business Applications
- BA 4101, Global Business Policies (CAPSTONE)
- BA 4196, Global Business Policies (CAPSTONE)
At Other Universities:
- International Business: (graduate and undergraduate)
- International Political Economics (MBA – graduate)
- Patterns of International Trade and Development (MBA – graduate)
- MBA Strategic Management Capstone / Strategic Planning & Implementation (Doctoral)
- Leadership Intelligence (MBA) / Global Challenges (Doctoral)
- Entrepreneurial Leadership (MBA) / Leadership Innovation & Change (Doctoral)
- Graduate Research Methods
- MBA thesis and thesis defense
|Office:||Alter Hall 515|
|Research Interests:||Cross-cultural communication as it affects marketing decisions; culture and technology affect on use of social media|
Dr. Jean Wilcox brings over 25 years of professional experience in marketing and international business to her classroom. Dr. Wilcox has a PhD in Chemistry from the University of Chicago and began her career as a technical specialist for Xerox Corporation. She quickly moved in to the marketing field after participating in an executive management program at Simmons college.
Her work with Xerox took her frequently to Japan where she developed a deep interest in cross cultural communication and it’s impact of marketing decisions. In her corporate career Dr. Wilcox specialized in strategic planning and brand management. She has published a book on brand management, (Abullard’s ABC’s of Branding, ISBN 0-9745612-0-7) and continues to consult on brand strategy implementation. In January 2010, she initiated the 10-10-10 Project(TM) in which students work on a real world social entrepreneurship project in additional to academic classwork.
- The Impact Of Hofstede’s Uncertainty Avoidance Index On A National Culture’s Ability To Manage Change, Journal of Global Business and International Management, July 2013
- Changing Social Media Behaviors of Millennial College Students, Conference of the American Educators Marketing Conference, September 2012
- Hofstede Cultural Variables and Change Management, Journal of Global Business and International Management, July 2012
- The 10-10-10 Proejcts: An Experiment in Social Entrepreneurship, Decision Line, May 2011
- AbuLLard’s ABCs of Branding – 26 concepts that capture the essence of good brand management. Jean Wilcox and E. Jane Cameron with Don Hanes and Gary Kopervas, ©2003
Fox School of Business, Temple University
- Entrepreneurial Marketing M3505
- International Marketing 3553
- The Power Of Ten, Entrepreneurial marketing class multiplies donations, and awareness, for charities. Fox Focus, Fall 2012