Gain real-world experience with a leader in marketing research and practice—develop critical knowledge and skills required to elevate your career in today’s competitive job market. The Fox Department of Marketing and Supply Chain Management (MSCM) offers a wide range of undergraduate and graduate programs designed to equip students with the ability to solve problems, think critically, communicate clearly.
Undergraduate students choose to pursue broad-based degrees in either Marketing or Supply Chain Management, or have the option to tailor their major electives through industry-focused course sequences. Graduate students select from a suite of market-driven degree options that prepare students to become leaders in specialized career paths in the field.
Disciplines & Programs
Choose the Area of Study That is Right for You
MSCM prepares students to be leaders in areas such as Digital Marketing, Analytics, Consumer Insights, Sales Force Effectiveness, and Supply Chain Management. Guided by a faculty of outstanding educators and professionals, students learn to adopt and apply theories and industry best practices to methods in these fields.
Advance Business Through Research
MSCM faculty conduct valuable research to understand, influence, and predict how firms create, communicate and deliver value to customers, and how consumers perceive, process, choose, consume, and dispose of firms’ offerings.
Key research themes include:
- Big Data and Analytics
- Consumer and Managerial Decision Making
- Decision Neuroscience
- Digital Marketing
- Effect of Commercial Operations Culture on Business Performance
- Operations Management
- Product Management and Innovation
- Supply Chain Management
Fox Centers and Institutes
There are three research centers and one student center affiliated with MSCM.
Research centers are dedicated to developing powerful insight for marketers and include the:
- Center for Neural Decision Making
- Consumer Sensory Innovation Lab
- Global Center for Big Data and Mobile Analytics
Our student service center affiliate is dedicated to enhancing undergraduate students’ skills and proficiencies in oral and written communication:
- Business Communications Center
Fox students begin their careers here. Read engaging stories about Fox students and alumni to learn how the school will help you increase your decision-making abilities, expand your global perspective, enhance your communication skills, and steer your career in the right direction.
Associate Director of Student Diversity and Development – Towson University
The Fox School of Business’ Marketing and Supply Chain Management program truly helped me to become a thriving leader. The program provided me with powerful experiences, incredible responsibility, and enthusiastic faculty support. My courses focused on contemporary and real world issues, and I felt challenged and supported throughout my academic experience. I had the opportunity to serve as a leader for the student chapter of the American Marketing Association. I was able to develop skills around synthesizing complex information, creating dynamic presentations and learning how to lead in ever-changing environments. From the course content, the co-curricular activities and the passionate faculty it was a great experience. The MSCM program really taught me how to pivot in an ever changing world, a skill I have continued to find valuable as I move through my career.
Aramark – Associate Procurement Specialist, Strategic Sourcing, Healthcare Technologies
As an alumnus of the Fox School of Business, one of the most rewarding feelings I have is being able to apply the knowledge I’ve gained in my education to my current job responsibilities. Reflecting on the accumulated strategies, concepts, and wisdom from various professors and colleagues, I believe Fox has prepared me for how to successfully adapt and acclimate to the professional work environment. The concepts and strategies that I learned at Fox are the most valuable assets I bring to my current role, allowing me to differentiate myself as a professional. I am also grateful for Fox’s contribution to my ability to write well; it has been a differentiating factor for me and has attributed to my internal career growth. Fox’s Business Communications Center absolutely provides the right resources and tools to ensure its students have a solid foundation for articulate communication.
Director, Business Development – Liquid Interactive
My time in the MSCM program at Fox proved to be invaluable. Not only did I gain a deep understanding of strategic marketing concepts but, through the integrated power of the Fox School of Business, I also left with a thorough understanding of other key areas of business such as HR, risk and insurance, finance and operations.
One of the key reasons I decided to attend Temple and Fox was all of the opportunities for growth outside of the classroom. All of my professors were extremely helpful in coaching me through important career related decisions and guiding my professional growth. The TU-AMA provided extremely valuable networking opportunities and real-world insight. CSPD trained me on the soft-skills needed to succeed. I was even able to become a peer advisor to coach and mentor students in ‘Intro to Marketing’ courses.
Because of my time at Fox and in the MSCM program, I have been able to advance in my career much faster than I would have otherwise.
District Manager of Major Accounts – ADP
Seven years later, I couldn’t be more proud and satisfied with my decision to major in Marketing at Temple University’s Fox School of Business. Post-graduation, I’ve learned one of the most important attributes to having career success is being multi-faceted. Fox not only gave me a holistic education in business, but MSCM’s diverse curriculum allowed me to choose classes where I was able to be hands-on. The fact that all of my MSCM professors had impressive backgrounds in respected companies allowed me to realistically envision how each lesson applies to the real world. This is what sets MSCM apart and continues to help me stand out.
The word “opera” doesn’t typically trigger images of young people. One may think of tiny binoculars and fur coats, but…
Big data is a buzzword everywhere in the business world, but there are a few specific sectors where this revolution…
Graduating from college is a time of excitement, anticipation and anxiety for many. Completing a degree is an achievement to…
Another semester has just about ticked over since the last chair’s message from December. As May begins, there is a…
Sheri Lambert, assistant professor of practice and the MS Marketing in Marketing Research and Insights program director, launched a new…
Temple University American Marketing Association (TU-AMA) was named AMA International Collegiate Chapter of the Year in front of 1,700 marketers…
In today’s fast-paced society, if there is one word that doesn’t escape us, it is “busy.” How does this ongoing…
Consumers today are heavily dependent on online reviews to make informed choices about what to buy. In fact, studies show…
December 2018 This year has seen a change of the guard in our Marketing and Supply Chain Management department. Dr….
“There’s nothing more stressful than waiting to hear ‘Go’ at the start of an Olympic final,” says Michael Moore, BBA…
Are you a seasoned marketing and advertising professional looking for a hyper-specific master’s program to take your career to the…
The Fox School of Business‘ Center for Student Professional Development (CSPD) has a commencement tradition. Toward the end of every…
Michael F. Smith, after five years serving as the chair of the Department of Marketing and Supply Chain Management (MSCM),…
This past year has been a year of growth and outstanding achievements on the part of our students and faculty…
The Temple American Marketing Association (TU-AMA) did it again! On April 7, at the 40th Annual American Marketing Association International…
The Department of Marketing and Supply Chain Management faculty continue to be active, innovative, and impactful in the research community….
This fall, the Fox School of Business implemented the Fox Leadership Development Program (FLDP) for undergraduate students. This program was…
Angelika Dimoka’s job is to get inside your head. As the director of the Center for Neural Decision Making at…
What was it like to be a woman earning a doctorate degree forty years ago? Dr. Gloria Thomas, PhD ’80,…
For high school seniors, this time of year can create anxiety—and a flood of questions. “What will college be like?”…
The talented, diverse, and driven Class of 2021 at the Fox School of Business are poised to become the next…
The Fox School’s Department of Marketing and Supply Chain Management (MSCM) not only offers high-quality academic programs at the undergraduate,…
This past year has been very exciting with the outstanding achievements of our students and faculty. Student enrollment and quality…
Bloomberg claimed that in 2016, $255 million is spent each month on social media influencer marketing. The influencer trend has…
On Friday, October 27, 2017, Temple University American Marketing Association (TU-AMA) hosted the 5th Annual Regional Marketing Conference, where the…
Dr. Xueming Luo, Charles Gilliland Distinguished Chair, director of the Global Center for Big Data and Mobile Analytics, and professor…
Howard J. Weiss, a Fox School of Business professor of operations management in the Department of Marketing and Supply Chain…
Even in today’s digital age, a printed advertisement is more likely to stick with a consumer than its online counterpart….
At Temple University’s Fox School of Business, students know that networking is crucial to professional success. That’s why they are…
Starting a company – or receiving a six-figure investment for it – is not something that many 23-year-olds can say…
A professor from Temple University’s Fox School of Business has been named one of the most-productive authors in marketing research…
When Rob Lawton and the rest of his team arrived in Flint, Mich., with 60,000 water bottles in two trucks,…
How sweet it is. Marketing majors from Temple University’s student chapter of the American Marketing Association (AMA) won the parent…
The chance to appear on “Shark Tank” is the realization of a dream come true for Martin Dell’Arciprete. “Growing up,…
The stainless steel bars that support Rebecca Uhl’s ribcage not only serve a critical medical purpose. They’re also a reminder…
Why do break-ups sometimes send people reaching for ice cream? Why does retail shopping provide a perk during a bad…
Domino’s Pizza has cultivated 10 million Facebook followers. Target’s page has collected 20 million. And Nabisco’s Oreo cookie page exceeds…
The Fox School of Business at Temple University will introduce two new undergraduate majors for the 2015-16 academic year: Supply…
It started in January 2010 with a $10 bill. In the five years since its inaugural spring semester, the 10-10-10…
CEOs tend to overstay their welcome, hurting firm performance, new study finds Discussed in this issue: • Di Benedetto ranks…
Dr. Ainsworth received her Ph.D. in Applied Linguistics/Professional Communication from the University of Montreal. Her research focuses on student learning and engagement while working in teams, international and cross-cultural management communication, Critical Discourse Analysis of CEO (unethical) communication with stakeholders, and discourse of the Chilean wine trade. In 2016, she received a grant from the Team-Based Learning Collaborative for a study entitled “Team-Based Learning in Communication Courses for Accounting Graduates: Investigating Student Engagement, Accountability, and Satisfaction”. Her article based on this research is forthcoming in the Journal of Accounting Education. She has published in the Journal of Management Education, Business and Professional Communication Quarterly, Global Advances in Business Communication and the Journal of Language for International Business.
Dr. Ainsworth teaches courses at the undergraduate and graduate levels in the area of Leadership and Management Communication, Professional Skills Development and Business Communications. She has also taught Professional Communication courses at both English- and French-speaking universities, and in the corporate world.
Before joining Temple University, she taught Professional Writing and Communication for the MBA and specialized masters’ programs in International Business, Management, Information Systems and Operations Management, and Real Estate at the Warrington College of Business, University of Florida. Previously, she held pedagogical appointments with Canada’s McGill University, University of Montreal and University of Quebec at Montreal. Her corporate clients include McGill University, Bombardier Aerospace and Michelin Tire Manufacturing.
|Research Interests:||Higher Education Policy, Educational Psychology, Communication Theory|
Joining the Fox School’s faculty in 2010, Andrew Allmond received his BA from Syracuse University and his MS from Temple University’s School of Media and Communication.
He received a Fox Crystal Apple Award, in 2010, for classroom excellence, and a Dean’s Teaching Fellowship, in 2014, for consistently demonstrating classroom innovation. Mr. Allmond’s previous professional experience is in a variety of roles, including assistant editor and copywriter of print communications for the TU College of Education’s Office of Institutional Advancement, online media editor for Farlex, Inc., associate underwriter working with professional liability insurance for RLI Corp., and assistant to the director of Fox’s Business Communications Center. He published work in The Educator, Philadelphia magazine, Philadelphia Home magazine, and Wine & Spirits Quarterly.
- Dean’s Teaching Fellowship, 2014
- Fox Crystal Apple Award, 2010
Fox School of Business, Temple University
- BA 2196 – “Business Communications”
|Research Interests:||Marketing strategy and strategic change; Services marketing strategies and environmental psychology; Marketing education and andragogy|
Dr. Craig Atwater is a member of the faculty of the Department of Marketing & Supply Chain Management at the Fox School of Business. Dr. Atwater is also senior faculty advisor to Temple University’s American Marketing Association (TU AMA) collegiate chapter, an award-winning student professional organization. TU AMA was awarded a “Silver Chapter” designation in 2014, placing it among the top 15 organizations from among more than 300 international chapters.
After earning his MBA from the Wharton School at the University of Pennsylvania, Craig began a career in business that spanned more than 25 years, working for several IT and financial services companies in the Philadelphia area. During this time, he held a variety of marketing positions in sales, product management, and marketing research, as well as senior management.
In 2002, Craig followed his long-time passion and returned to academia to complete his doctorate in Business Administration (Marketing) at Temple University’s Fox School of Business. While in the program – and upon his graduation – Craig focused upon two domains that he considered equally interesting: Research, especially as related to services marketing and business-to-business marketing strategy, the fields in which I previously worked; and Teaching, particularly at the undergraduate level.
Craig was appointed a full-time faculty member at Fox in 2007, where he teaches several undergraduate courses in marketing. He is curriculum coordinator for MKTG 2101 (Marketing Management), the “principles of marketing” course required of every BBA student. In addition, he continues to search for better teaching methods and techniques that will improve the learning outcomes of students, especially when dealing with the very large classes he teaches.
- Atwater, C., Gopalan, R., Lancioni, R., and Hunt, J. (2010) To Change or Not to Change: How Motor Carriers Responded Following 9/11, Journal of Business Logistics, 31, 129-155.
- Under Review: Atwater, C., Gopalan, R., Lancioni, R., and Hunt, J. Measuring Supply Chain Risk: Predicting Motor Carriers’ Ability to Withstand Disruptive Environmental Change Using Conjoint Analysis.
- Hugh G. Wales Award — Outstanding Faculty Advisor, American Marketing Association (AMA) – 2013
- Dean’s Teaching Fellow, Center for Innovative Teaching and Learning (2011-2013)
- FSB Award for Excellence in Teaching by Doctoral Student (2010)
Fox School of Business, Temple University
- MKTG 2101: Marketing Management
- MKTG 3511: Marketing Research
- MKTG 3596: Consumer & Buyer Behavior
Dr. Xue Bai is an Associate Professor of Marketing and Management Information Systems and the Milton F. Stauffer Senior Research Fellow. She joins the Fox School from the University of Connecticut, where she had served since 2007 as a faculty member in the School of Business.
Bai’s research applies data mining and mathematical modeling methods to problems in online platforms and social media. She has led courses on similar topics. She recently received abundant media coverage for her research into social media addiction, and its correlation with the timing of user’s posts.
She publishes in top journals in information systems and management science. She is a senior editor of the Production and Operation Management journal and an associate editor of Decision Support Systems, and has served as an associate editor of Information Systems Research for many years.
Bai earned her PhD degree from Carnegie Mellon University and her BS degree from Tsinghua University.
Debbie Campbell is the Vice Dean at the Fox School of Business. She was on the Temple University implementation team for installation of the Banner enterprise-wide higher education system, and serves as a founding member and the faculty advisor for the Temple Veterans Association.
Campbell has more than 29 years of experience in higher education with extensive experience in the areas of strategic marketing, curriculum development, policy implementation, and academic advising, among others. She also has expertise in university sustainability, career and student professional development, diversity and ethics programming, assessment, enrollment management, financial literacy, and veteran affairs.
She sits on the Board of Leadership Philadelphia, the Community College of Philadelphia Advisory Board, and is the Board Chair at the Community Center at Visitation. In 2004, she was awarded the Philadelphia Business Journal’s prestigious 40 Under 40 Award, recognizing the Philadelphia region’s most-accomplished young professionals who are proven performers in both their industry and their community. She received the Musser Award for Leadership in Administrative Service, as well as leadership awards from the Legal Studies in Business and Management Information Science departments, and a Leadership in Teaching Innovation Award in technology usage in the classroom.
Campbell studied at the Fox School, where she earned her MBA and Bachelor of Business Administration degree in Marketing and Economics.
Dr. Rajan Chandran is Professor Emeritus of the Fox School of Business, and Professor of Marketing and Supply Chain Management. He has played integral roles in the growth and success of the Fox School since 1976.
Dr. Chandran, who previously has served as Fox’s Director of International Programs and Chair of the Marketing department, has taught a variety of courses in Marketing and International Business. He received the Distinguished Faculty Award from the Fox School of Business Administration Alumni, Temple University’s Lindback Award, and the University’s Great Teacher Award for excellence in teaching.
He coordinated the Fox School’s three most-recent reaccreditation processes with the AACSB, and has overseen each of Fox’s federal grant renewal requests for the Center for International Business Education and Research (CIBER), including the writing of the most-recent successful grant renewal.
Dr. Chandran’s articles have appeared in national conference proceedings, edited books, as well as refereed journals, like the Harvard Business Review, Management Science, Journal of Advertising, Journal of Small Business Management, Journal of the Marketing Research Society, and Business Horizons, to name a few.
He served as President of the American Marketing Association’s Philadelphia Chapter in 1990-1991. Prior to joining the academic profession, Dr. Chandran worked for a division of Exxon, and served as a consultant to numerous firms, like Campbell Soup Company and AT&T, in the U.S. and abroad.
Dr. Chandran earned his Bachelor’s degrees in International Law and Biology from India’s Madras University. He holds an MBA in Marketing and a PhD in Marketing and International Business from Syracuse University.
|Research Interests:||Teaching Innovation, Technology and Teaching, Assessing student learning|
Mary Conran currently serves as the Chief Academic Officer of Temple University’s Campus in Rome, Italy. Mary serves as point-person for student academic issues and works with faculty and staff to better integrate and assure the quality of academic programs and serves as the primary academic liaison with Temple University’s Main Campus faculty and departments to develop new academic courses and programs with the TUR Dean.
Mary is an Associate Professor in the Department of Marketing and Supply Chain Management (MSCM) at the Fox School of Business. She is responsible for development and presentation of introductory, intermediate, and advanced undergraduate and graduate level marketing courses. Mary is a Dean’s Teaching Fellow at the Fox School of Business and serves on the school’s Teaching Round table.
She had taught at Temple University’s Rome Campus during Summer 2005, 2011, and 2014 and has lead both graduate and undergraduate students on study abroad programs to India, France, Ghana, India, and Vietnam. She taught an Undergraduate Marketing class at UCD in Dublin, Ireland (Spring 2015) and Oviedo, Spain (Summer 2015).
- MSCM Dept Teaching Award (2014)
- MS Teaching Award (2014)
- AMA Hugh G. Wales Outstanding Faculty Advisor Award (2014)
Fox School of Business, Temple University
- Value Delivery Systems
- Marketing Strategy
- Marketing Research
Cheri Cutler is an assistant professor of practice in the Department of Marketing and Supply Chain Management at the Fox School of Business, where she teaches business communications.
Cutler has over 25 years of experience in the public relations and marketing industry. She brings a wealth of corporate and entrepreneurial experiences to the classroom. Her broad experiences in the industry include positions in nonprofit and in-house corporate organizations and in international public relations and advertising agencies. She founded her own marketing communication firm in 2002 and for a decade worked with clients ranging from the City of Philadelphia, Philadelphia International Airport, Center City District to Old City District among many others. Cutler also served as an adjunct professor and visiting assistant professor at Temple University for 15 years teaching courses in both communication and business.
Cutler holds a BA in Political Science from the University of Michigan, Ann Arbor, and MS in Marketing from the Fox School of Business at Temple University.
Prof. Anthony Di Benedetto is Professor of Marketing and Supply Chain Management and Senior Washburn Research Fellow at the Fox School of Business. He has held visiting professorships at Bocconi University and Politecnico di Milano (Milan), Technische Universiteit Eindhoven (Eindhoven, Netherlands), Kansai University (Osaka), Yonsei University (Seoul), WHU (Vollendar, Germany), St. Petersburg State University, St. Petersburg, Russia), EDHEC (Nice, France), and IESEG (Lille and Paris, France). In 2010, Prof. Di Benedetto was named the Fulbright-Kathryn and Craig Hall Chair in Entrepreneurship, and spent a semester at the Wirtschaftsuniversität Wien (Vienna).
Prof. Di Benedetto holds a Ph. D. degree in Administration, an M.B.A., and a B. Sc. degree in Chemistry, all from McGill University, Montreal, Canada. He taught at the Université du Québec à Montréal (in French) and the University of Kentucky prior to joining Temple. Since arriving at Temple he has taught in Temple’s Professional MBA, Executive MBA, International Executive MBA (Singapore and Cali), Online MBA, and International MBA programs, as well as at the Ph. D., DBA, BBA, and OBBA programs. He is a recipient of Temple University’s Great Teacher Award, the highest teaching honor bestowed by Temple University. He has also received the Lindback Award for teaching excellence, a Department of Marketing teaching award, and the Lynne A. Cronfeld Research Award/Grant. In 2015, he received the Musser Excellence in Leadership Award in Research, the highest honor bestowed by the Fox School of Business.
Prof. Di Benedetto is Co-Editor-in-Chief of Industrial Marketing Management, and Editor-in-Chief of Journal of International Consumer Marketing. He served as Editor of the Journal of Product Innovation Management for nine years. He is co-author with Merle Crawford of New Products Management, the leading textbook in new product development.
Prof. Di Benedetto has been named one of the 50 leading research scholars worldwide in Innovation and Technology Management by the International Association of Management of Technology. He has over 115 refereed academic articles published, in journals including Journal of Product Innovation Management, Management Science, Strategic Management Journal, Journal of International Business Studies, Journal of Operations Management, IEEE Transactions on Engineering Management, Journal of the Academy of Marketing Science, and elsewhere. A paper published in IEEE Transactions on Engineering Management was named the Best Paper in that journal for 2008. He has been named multiple times to the Dean’s Research Honor Roll of the School of Business and Management.
Prof. Di Benedetto is a certified New Product Development Professional (NPDP) and is listed in Marquis Who’s Who in the World, Marquis Who’s Who in America, and Marquis Who’s Who in American Education.
- Roger J. Calantone and C. Anthony Di Benedetto. "An Integrative Model of the New Product Development Process: An Empirical Validation," Journal of Product Innovation Management, Vol. 5, No. 3, September 1988, pp. 201 215.
- Roger J. Calantone, C. Anthony Di Benedetto and Ted Haggblom. "Principles of New Product Management: Exploring the Beliefs of Product Practitioners," Journal of Product Innovation Management, Vol. 12, No. 3, June 1995, pp. 235 – 247.
- Jeffrey B. Schmidt, Roger J. Calantone and C. Anthony Di Benedetto. "New Product Activities and Performance: The Moderating Role of Environmental Hostility," Journal of Product Innovation Management, Vol. 14, No. 3, May 1997, pp. 179-189.
- Roger Kashlak, Rajan Chandran and C. Anthony Di Benedetto. "Reciprocity in International Business: A Study of Telecommunications Alliances and Contracts,” Journal of International Business Studies, Vol. 29, No. 2, Second Quarter 1998, pp. 281-304.
- Roger J. Calantone, C. Anthony Di Benedetto and Jeffrey B. Schmidt. “Using the Analytic Hierarchy Process in New Product Screening,” Journal of Product Innovation Management, Vol. 16, No. 1, January 1999, pp. 65-76.
- Michael Song, C. Anthony Di Benedetto and Yuzhen Lisa Zhao. “Pioneering Advantages in Manufacturing and Service Industries: Empirical Evidence from Nine Countries,” Strategic Management Journal, Vol. 20, No. 9, September 1999, pp. 811-836.
- C. Anthony Di Benedetto. “Identifying the Key Success Factors in New Product Launch,” Journal of Product Innovation Management, Vol. 16, No. 5, November 1999, pp. 530-544.
- Michael Song, Roger J. Calantone and C. Anthony Di Benedetto. “Competitive Forces and Strategic Choice Decisions: An Experimental Investigation in the United States and Japan,” Strategic Management Journal, Vol. 23, No. 10, October 2002, pp. 969-978.
- Wayne S. DeSarbo, C. Anthony Di Benedetto, Michael Song, and Indrajit Sinha. “Revisiting the Miles and Snow Strategic Framework: Uncovering Relationships Between Strategic Types, Capabilities, Environmental Uncertainty, and Firm Performance,” Strategic Management Journal, Vol. 26, No. 1, January 2005, pp. 47-74.
- Wayne S. DeSarbo, C. Anthony Di Benedetto, Kamel Jedidi, and Michael Song. “A Constrained Latent Structure Multivariate Regression Methodology for Empirically Deriving Strategic Types,” Management Science, Vol. 52, No. 6, June 2006, pp. 909-924.
- Michael Song, Robert Nason and C. Anthony Di Benedetto, "Capabilities and Financial Performance: The Moderating Effect of Strategic Type," Journal of the Academy of Marketing Science, Vol. 35, No. 1, March 2007, pp. 18-34.
- Michael Song and C. Anthony Di Benedetto. “Supplier's Involvement and Success of Radical New Product Development in New Ventures,” Journal of Operations Management, Vol. 26, No. 1, January 2008, pp. 1-22.
- C. Anthony Di Benedetto, Wayne S. DeSarbo, and Michael Song. “Strategic Capabilities and Radical Innovation: An Empirical Study in Three Countries,” IEEE Transactions on Engineering Management, Vol. 55, No. 3, August 2008, pp. 420-433.
- Michael Song, C. Anthony Di Benedetto, and Mark E. Parry. “Market Information and New Venture Performance: Differences Between Established and Emerging Technology Standards,” IEEE Transactions on Engineering Management, Vol. 57, No. 1, February 2010, pp. 22-38.
- Lisa Z. Song, Michael Song, and C. Anthony Di Benedetto. “Resources, Supplier Investment, Product Launch Advantages, and First Product Performance,” Journal of Operations Management, Vol. 29, No. 1- 2, January 2011, pp. 86-104.
- Roger J. Calantone and C. Anthony Di Benedetto. “The Effects of Launch Execution and Timing on New Product Performance,” Journal of the Academy of Marketing Science, Vol. 40, No. 4, July 2012, pp. 526- 538.
- Mumin Dayan, Said Elbanna, and C. Anthony Di Benedetto. “Antecedents and Consequences of Political Behavior in New Product Development Teams,” IEEE Transactions on Engineering Management, Vol. 59, No. 3, August 2012, pp. 470-482.
- Ebru Genç and C. Anthony Di Benedetto. “Cross-Functional Integration in the Sustainable New Product Development Process: The Role of the Environmental Specialist,” Industrial Marketing Management, Vol. 50, No. 7, October 2015, pp. 150-161.
- Mattia Bianchi, Annalisa Croce, Claudio Dell'Era, C. Anthony Di Benedetto, and Federico Frattini. "Organizing for Inbound Open Innovation: How External Consultants and a Dedicated R&D Unit Influence Product Innovation Performance," Journal of Product Innovation Management, Vol. 33, No. 4, July 2016, pp. 492-510.
- Jifeng Mu, Ellen Thomas, Gang Peng, and C. Anthony Di Benedetto. “Strategic Orientation and New Product Development Performance: The Role of Networking Capability and Networking Ability,” Industrial Marketing Management, Vol. 64, July 2017, pp. 187-201.
- C. Anthony Di Benedetto, Shikhar Sarin, Mustapha Belkhouja, and Christophe Haon. “Patterns of Knowledge Outflow from Industrial Marketing Management to Major Marketing and Specialized B2B Marketing Journals (1999-2013): A Citation Analysis,” Industrial Marketing Management, Vol. 69, February 2018, pp.13-17.
- DBA: Creation and Dissemination of Business Knowledge
- MBA/OMBA/EMBA: Marketing Management, Product Management
- BBA/OBBA: Marketing Research, International Marketing
- Selected as DBA Faculty of the Year (Second Year), 2017.
- Selected as OMBA Faculty of the Year, 2017.
- 19 th Recipient of the Musser Excellence in Leadership Award in Research, 2015.
- Dean’s Teaching Fellow, 2015.
- Outstanding Professor, MS Marketing Class of 2014.
- Twice recognized as one of the top 50 authors worldwide of Technology and Innovation Management (2009 and 2013), International Association of Management of Technology.
- Excellence in Research award, Department of Marketing and Supply Chain Management, Fox School of Business, Temple University, 2012.
- J. William Fulbright Award (Fulbright-Kathryn and Craig Hall Distinguished Chair in Entrepreneurship), Wirtschaftsuniversität Wien, Vienna, Austria, 2010.
- IEEE Transactions on Engineering Management Best Paper Award, 2008.
- Great Teacher Award, Temple University, 1997.
- Christian R. and Mary F. Lindback Foundation Award for Distinguished Teaching, Temple University, 1996.
- Dean's Research Honor Roll, Fox School of Business, Temple University, multiple years.
Denise G. Donaghue is an Assistant Professor of Practice in the Department of Marketing and Supply Chain Management. Donaghue has served the Fox School since 2015 as an adjunct instructor of Business Communications and received the “2016 Departmental Adjunct Teaching Award for Excellence in the Classroom.”
Her previous pedagogical experience includes service at Neumann University, where she taught Rhetoric and Writing and served as the Pearson Higher Education Faculty Advisor. Additionally, Donaghue’s private sector business communications expertise includes more than a decade of insurance marketing and corporate copywriting.
Donaghue earned her Master of Arts in Education Administration and Leadership from Immaculata University. She received a Bachelor of Arts in English/Communications from Cabrini University, and a certificate in Professional Development in Advertising/Public Relations from Villanova University.
- Wilcox, Kieth, Lauren Block and Eric M. Eisenstein (2011), “Leave Home Without It? The Effects of Credit Card Debt and Available Credit on Spending”, Journal of Marketing Research, 48, pp. 60-78.
- Hutchinson, J. Wesley, Joseph W. Alba, and Eric M. Eisenstein (2010), “Managerial Inferences: The Effects of Graphical Formats on Data-Based Decision Making,” Journal of Marketing Research, 47, 4, pp. 627-642.
- Eisenstein, Eric M. (2010), “Consumer Expertise,” Wiley International Encyclopedia of Marketing, John Wiley and Sons, Chichester, West Sussex, England, ISBN 978-1-405-16178-7.
- Eisenstein, Eric M. and J. Wesley Hutchinson (2006), “Action Based Learning: Goals and Attention in the Acquisition of Market Knowledge,” Journal of Marketing Research, 43, 2, pp. 244-258.
- Hutchinson, J. Wesley and Eric M. Eisenstein (2008), “Consumer Learning and Expertise,” in The Handbook of Consumer Psychology, Haugtvedt, Herr, and Kardes, eds., Lawrence Erlbaum Associates, Mahwah, NJ.
- Best Conference Paper: Marketing and Public Policy Conference, 2008
- Dean's Research Honor Roll: 2012-2013
Laurie Fitzpatrick joined the Fox School faculty as an adjunct professor in 2010, and has been teaching full time since 2014. A recipient of the Crystal Apple Award, given annually to a Fox School adjunct for teaching excellence, Laurie has instructed Business Communications courses in which students learn fundamental and results-oriented business writing and presentations. Her impact at the Fox School extends beyond the classroom. In 2013, she founded Art of Business/Business of Art, a student group that unites students from Fox School and the Tyler of School of Art who share goals of enhancing business skills and creating opportunities in the visual and performing arts. In 2014, she helped found Temple University Business English Lingua Franca (TUBelf) which helps international and culturally and linguistically diverse students improve their spoken Business English through practice.
A published author and freelance editor, Laurie also is an accomplished artist whose work has appeared in art shows in Philadelphia, New York City, and other East Coast cities for more than two decades. In 2013, her work was shown in the State Museum in Harrisburg, PA, where she won third place in the Sculpture category in the annual Art of the State Show. She is the founder and executive director of Friends of the Garden of the Arts, which works to raise funds and promote the development and maintenance of green space in Center City, Philadelphia.
Laurie earned her Bachelor’s of Fine Art from the University of Tennessee. She received her Master’s of Fine Art from Temple University’s Tyler School of Art. In 2018, Laurie received her second Master’s Degree in History from Temple University, and is currently enrolled in their History PhD program. She studies New Sweden in America and its role in Early Modern Transnational history. This her scholarship investigates the history of early Capitalism. She currently edits and contributes to The Swedish Colonial Society Journal.
|Research Interests:||Project Management, Lean Six Sigma, Multiple Criteria Decision Making|
Professor Gershon teaches Operations Management and electives in Project Management and Lean Six Sigma. He has published widely in these areas, having written approximately 50 research journal articles and three books. His teaching has been cited as among the best in the school, where he has won the Lindback Award for outstanding teaching.
Outside of Temple, he is on the editorial boards of four journals and consults to industry. Companies on every continent invite him regularly, and from this he brings many realistic situations and a broad experience into the classroom. People really use the research that he has developed. He holds the Ph.D. degree in Engineering from the University of Arizona and is certified as a registered Professional Engineer (PE), a Project Management Professional (PMP), and a Six Sigma Master Black Belt.
Online MBA course: MSOM 5001 Operations Management
- Senior Consultant, International Institute for Learning — 1988 – present
- Operations Research Consultant, Control Data Corporation — 1981 – 1983
- Employee, Central Institute for the Development of Mining — 1980 – 1980
- Quality Engineer, U.S. Army Armament Research and Development Command —1975 – 1979
Michael J. Hughes is an Assistant Professor of Practice in the Department of Marketing and Supply Chain Management.
He has served the Fox School as an adjunct professor in 2013, leading courses on integrative business applications. He is the 2015 recipient of the department’s Adjunct Teaching Award for Excellence in the Classroom.
An educator with more than 20 years of progressive experience in higher education, Hughes boasts a professional background in translating client needs into relevant learning solutions. He previously has held adjunct faculty appointments at The Pennsylvania State University’s Great Valley campus, Drexel University, Community College of Philadelphia, and Peirce College.
Hughes earned his Master of Business Administration and Bachelor of Business Administration degrees from the Fox School of Business.
Guangwen Kong is an Assistant Professor at Temple University Fox School of Business. She holds a Ph.D. degree in Operations Management from the Marshall School of Business, University of Southern California. Her interests are strategic interactions and behavioral decision making in the area of Supply Chain Management, Service Operations, and Business Model Innovation such as Sharing Economy and On-demand Platforms. She has been working on projects in peer to peer product sharing, online promotion, on-demand service platform, service contracts design and supply chain contracts. She has published papers in Management Science and Production and Operations Management, served as Editorial Review Board member of Production and Operations Management, and reviewer of Operations Research, European Journal of Operational Research, Manufacturing & Service Operations Management, Journal of Management Studies, Production and Operations Management and Naval Research Logistics. Her work has received several awards, including 2019 ISCOM Best Paper Award (First Prize), 2018 INFORMS Service Science Cluster Best Paper Award (Finalist), 2018 POMS College of Behavior in Operations Management Junior Scholar Award (Finalist), 2018 The NET Institute Summer Grant Award, 2017 CSAMSE Annual Conferences Best Paper Award (Honorable mentions 2017, Third Prize 2019), 2011 POMS College of Supply Chain Best Student Paper Award (Finalist), and 2016 POMS-HK Best Student Paper Award (Finalist). She is ranked as the top 10% of Authors on SSRN by all-time downloads.
Dr. Subodha Kumar is the Paul R. Anderson Distinguished Professor of Marketing and Supply Chain Management at Temple University’s Fox School of Business. He has joint appointments in Information Systems and Statistical Science. He also serves as the Director of Center for Data Analytics and the Ph.D. Concentration Advisor for Operations and Supply Chain Management.
Prof. Kumar has held the Carol and G. David Van Houten Professorship at Texas A&M University’s Mays Business School. He was also a faulty at University of Washington. He holds a Changjiang Scholars Chair Professorship at the Dongbei University of Finance and Economics in China and a Visiting Professorship at the Indian School of Business (ISB). In addition, he is an Associate Member of the Graduate Faculty at the University of North Carolina at Charlotte.
His research and teaching interests include artificial intelligence, machine learning, blockchain, Fintech, supply chain analytics, healthcare analytics, social media analytics, retail analytics, digital marketing, cybersecurity, econometric and analytical modeling, software management, project management, scheduling, combinatorial optimization, and data mining, among others. He has published several papers in reputed journals and refereed conferences. In addition, he has authored a book, and co-authored 2 book chapters, 2 Harvard Business School cases, and 4 Ivey Business School cases. He also has a patent.
Prof. Kumar is the Deputy Editor and a Department Editor of Production and Operations Management (POM), and the Deputy Editor-in-Chief of Management and Business Review. He has served as a Senior Editor of Decision Sciences (DSI) and an Associate Editor of Information Systems Research (ISR). Additionally, he serves on the editorial boards of Journal of Database Management and International Journal of Social and Organizational Dynamics in IT. He was the conference chair for POMS 2018 and DSI 2018. Also, he co-chaired the INFORMS Conference on Information Systems and Technology (CIST) in 2011 and the 25th Workshop on Information Technologies and Systems (WITS) in 2015. He has been keynote speaker and track/cluster chairs at leading conferences. He is the Associate Executive Director of POMS Information Technology Services, the Web Editor of POMS, and the Vice President of INFORMS Information Systems Society (ISS).
Prof. Kumar serves on the Advisory Boards of Insightzz and the Srini Raju Centre for IT and The Networked Economy (SRITNE) at ISB. He has featured on NBC, CBS, University of Washington Television, Indian School of Business Management Briefs, and Industrial Engineer Magazine. He is regularly mentioned in media.
He has received numerous research and teaching awards. At Temple University, he recently received the Research Award in Department of Marketing and Supply Chain Management, the Dean’s Research Honor Roll in Fox School, and the Faculty of the Year Award for the MS Business Analytics program. He has also received the Ricky W. Griffin Outstanding Research Achievement Award at Texas A&M University, and the Association of Former Students University Level Distinguished Achievement Award in Teaching (which is among the most prestigious awards at Texas A&M University), among others.
Prof. Kumar studied at the University of Texas at Dallas, where he earned his PhD and MBA. He also received a Master’s degree from Indian Institute of Technology in Kanpur, and a Bachelor of Science (Engineering) degree in Mechanical Engineering from BIT Sindri, both in India.
Sheri Lambert joins the Fox School as an Assistant Professor of Practice and an Academic Director, MS, Marketing. As a member of faculty, she is teaching a variety of upper division Marketing courses (Consumer & Buyer Behavior, Market Strategy, International Business, and Digital Innovation in Product Management & Branding). In addition, she has led students in a Global Immersion (International Business 250() to Bangkok. Sheri is the recipient of the 2018-19 MSCM Teaching Award
She has taught for several years as an adjunct professor teaching upper level courses in the Digital Innovation in Marketing program for Temple University, as well as courses in Marketing and Market Research for West Chester University.
She received her Masters of Business Administration in Marketing from the Stephen M. Ross School of Business at the University of Michigan, and a Bachelor of Science in Industrial Engineering from Purdue University.
Prior to joining the Fox School, she served as Chief Growth Officer at Big Sofa Technologies and a member of its Global PLC Board. She maintains over 25 years of executive management and high level experience, including years of market research consulting engagements in both consumer and B2B sectors across a wide range of industries and methodologies. Areas of expertise include strategic planning, organization, development and management with Leger Marketing, Ipsos and Kantar Group. At Ipsos, she was the Global Head and Executive Vice President of the Travel & Leisure Sector and Global Loyalty. At TNS she served as Managing Director of its North America Transportation, Travel & Hospitality Sector and was President of TNS NFO Plog Research Company. Like many, Sheri is devoted to community and charity work. She has sat on various boards and committees in the Philadelphia area, including the Elite Companies Charitable Foundation and Breastcancer.org. Her recent involvement has taken center stage with Greater Philadelphia UNICEF, The Academy Ball and the Philadelphia Charity Ball.
Professor Lancioni is one of the leading world’s authorities on Supply Chain Management. In addition he has done substantial research in the areas of pricing, customer relationship management, and marketing management. He has published over 100 articles and referred proceedings and has written several monographs in the areas of supply chain management and marketing. He is on the editorial boards of the leading journals in supply chain management and pricing. Internationally, he has lectured in Europe, Japan, South America, Australia, Indonesia, England, Singapore, Malaysia, Canada, Central America, Poland, Italy, Ireland, Russia, China and Ghana on supply chain management and marketing. His current research focuses on the impact of the Internet on supply chain management and the changing role of customer service in firms. He is the recipient of the international logistics award-The Eccles Medal-given by the Society of Logistics Engineers for his contributions to the field of logistics management and education.
Xueming Luo is Charles Gilliland Chair Professor of Marketing, Professor of Strategic Management, Professor of Management Information Systems. He is the Founder/Director of the Global Center for big data in mobile analytics in the Fox School of Business at Temple University.
Xueming Luo has been ranked as the top 1st worldwide (2006-2010 period) regarding Citations and Impact in top five marketing journals (JMR, MKSC, JM, JCR, JAMS), also ranked as the top 15th among all authors around the world (2008-2017 period) in the two premier AMA Journals (Journal of Marketing Research, Journal of Marketing): see the list here, and ranked as the top 21th among all authors around the world in the same period in the top four premier Journals (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science) in the marketing discipline: see the list here.
He is a thought leader in digital mobile marketing, omnichannel customer analytics, and social responsibility with machine learning, artificial intelligence, engineering models, and big data field experiments. His current research focuses on sharing economy platform algorithms, unstructual audio/image/video data, and smart city analytics for personalized recommendations, promotions, competitive pricing, omnichannel, social media networks advertising, and customer equity metrics. Xueming has worked with leading global companies in mobile communications, banking, retailing, health care, pharmaceutical, and petroleum industries. His work has been featured by most top ranking journals in Marketing, Strategy, Information Systems, and Management, as well as popular trade press such as the Wall Street Journal, ScienceDaily, Forbes, Financial Times, Harvard Business Review, MIT Sloan Management Review, and others.
- “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” (with Tong S, Fang Z, Qu Z), Marketing Science, Forthcoming. PDF.
- “Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs,” (with Fong N, Zhang Y, Wang X), Journal of Marketing Research, 2019, 56 (April), 310-323. PPT presentation.
- “When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization,” (with X Lu and A Li), Information Systems Research, 2019, Forthcoming.
- “Personalized Mobile Targeting with User Engagement Stages:
Combining a Structural Hidden Markov Model and Field Experiment,” (with Zhang Y, Li B, Wang X), Information Systems Research, 2019, Forthcoming. PPT presentation.
- Competitive Price Targeting with Smartphone Coupons (with JP Dube, Z Fang, N Fong), Marketing Science, 2017, 36(6), November, 944-975. PPT presentation
- Sunny, Rainy, Cloudy with a Chance of Mobile Promotion Effectiveness: 10-Million-User Field Study (with C Li, C Zhang, X Wang), Marketing Science, 2017 36 (5), September, 762–779. PPT presentation.
- Self-Signaling and Pro-Social Behavior: a cause marketing mobile field experiment (with JP Dube and Z Fang), Marketing Science, 2017, 36(2), 161–186. PPT presentation
- Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness (with M Andrews, Z. Fang, and A Ghose), Marketing Science, 2016, 35(2), 218-233. PPT presentation
- Fang, Z, B Gu, X Luo, and Y. Xu (2015), “Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions,” Information Systems Research, 26 (September), 552-564. PDF
- N Fong, Z Fang, and X Luo (2015), “Geo-Conquesting: Competitive Locational Mobile Promotions,” Journal of Marketing Research, 52 (October), 726-735.PDF, PPT presentation
- Luo, X, M. Andrews, Z. Fang, and Z. Phang (2014), “Mobile Targeting,” Management Science, 60 (7), July, 1738-56.PDF, PPT presentation
- Nonlinear Role of Social Influence for Individual Goal Pursuit and Spending (with C Zhang, D Pang, Q Wu), Journal of Marketing, 2017, 81(November), 762-779.
- Expert Blogs and Consumer Perceptions of Competing Brands (with J Zhang, B Gu, and D Phang), 2017, MIS Quarterly, June, 41(2), 371-395.
- Luo, X, H. Wang, S. Raithel, and Q. Zheng (2015), “Corporate Social Responsibility, Analyst Stock Recommendations, and Firm Future Returns,” Strategic Management Journal, 36 (1), 123–136.PDF
- M Andrews, X Luo, Z.Fang, and J Aspara (2014), “Cause Marketing Effectiveness and the Moderating Role of Price Promotions” Journal of Marketing, 78 (6), November, 120-42.PDF, PPT presentation
- Luo, Xueming, Vamsi Kanuri, and Michelle Andrews (2014), “How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relations,” Strategic Management Journal, 35 (4), April, 492-511.PDF
- Luo, Xueming, M. Andrews, Y. Song, and J. Aspara (2014), “Group-Buying Deal Popularity,” Journal of Marketing, 78: 20-33.PDF
- Q. Wu, X Luo, R Slotegraaf, and J Aspara (2015), “Sleeping with Rivals for Higher Returns on Innovation” Journal of the Academy of Marketing Science.
- Fang, Zheng, X Luo, and M. Keith (2014), “How Effective is Location-Targeted Mobile Advertising?” MIT Sloan Management Review, Forthcoming.
- S. Mani and X Luo (2015), “Product alliances, alliance networks, and shareholder value,” International Journal of Research in Marketing.
- Fang, Zheng, Xueming Luo,M. Andrews, and C. Phang (2014), “Mobile Discounts: A Matter of Distance and Time,” Harvard Business Review, May, 92(5), 30.
- Luo, Xueming, Ran Zhang, Weining Zhang, Jaakko Aspara (2014), “Do Institutional Investors Pay Attention to Customer Satisfaction and Why?” Journal of the Academy of Marketing Science.PDF
- Luo, Xueming, Michael Wiles, and Sascha Raithel (2013), “How Polarizing is Your Brand?” Harvard Business Review, November.
- Luo, Xueming and Jennifer Zhang (2013), “How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm,” Journal of Management Information Systems, Fall, 213-238.PDF
- Luo, Xueming, Sascha Raithel, and Michael Wiles (2013), “The Impact of Brand Dispersion on Firm Value,” Journal of Marketing Research, June, 399-415.PDF
- Luo, Xueming, Jennifer Zhang, and Wenjing Duan (2013), “Social Media and Firm Equity Value,” Information Systems Research, 24:146-163.PDF
- Luo, Xueming, V. Kanuri, and M. Andrews (2013), “Why Too Long CEO Tenure May Hurt Firm Performance?” Harvard Business Review, March.
- Fang, Zheng, Xueming Luo, and Minhua Jiang (2013), “Dynamic Effects of Service Recovery on Customer satisfaction,” Journal of Service Research, 16(3) 341- 355.PDF
- Luo, Xueming, Jan Wieseke, and Christian Homburg (2012), “Incentivizing CEOs to Build Customer- and Employee-Firm Relations for Higher Customer Satisfaction and Firm Value,” Journal of the Academy of Marketing Science, 40(6), 745-58.PDF
- Luo, Xueming and Pieter de Jong (2012), “Does Advertising Spending Really Work? The Intermediate Role of Analysts in the Impact of Advertising on Firm Value,” Journal of the Academy of Marketing Science, 40, 605-624.PDF
- Luo, Xueming and Shuili Du (2012), “Good Companies Introduce More Innovations” Harvard Business Review, 90 (4), April, 28-28.
- Luo, Xueming, Christian Homburg, and Jan Wieseke (2010), “Customer Satisfaction, Analyst Stock Recommendations, and Firm Value,” Journal of Marketing Research, 47(6), 1041-1058.PDF
- Luo, Xueming (2010), “Product Competitiveness and Beating Analyst Earnings Target,” Journal of the Academy of Marketing Science, 38(3), 253-64.PDF
- Luo, Xueming (2009), “Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flow and Stock Price Volatility,” Marketing Science, 28(1), 148-65.PDF
- Luo, Xueming and CB Bhattacharya (2009), “Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-idiosyncratic Risk,” Journal of Marketing, 73(6), 198-213.PDF
- Mao, Huifang, Xueming Luo, and Shailendra Pratap Jain (2009), “Consumer Responses to Brand Elimination,”Journal of Consumer Psychology, 19, 280-9.PDF
- Luo, Xueming (2008), “When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings (IPOs),” Journal of Marketing, 72(5), 98-109.PDF
- Luo, Xueming and Christian Homburg (2008), “Satisfaction, Complaint, and the Stock Value Gap,” Journal of Marketing, 72(4), 29-43.PDF
- Luo, Xueming, Maxwell Hsu, and Sandra Liu (2008), “An Institution Legitimacy Approach to the Customer Orientation—Trust—Performance Link,” Journal of the Academy of Marketing Science, 36(2), 202-214.PDF
- Luo, Xueming (2007), “Consumer Negative Voice and Firm-Idiosyncratic Stock Returns,” Journal of Marketing, 71 (3), 75-88.PDF
- Luo, Xueming and Christian Homburg (2007), “Neglected Outcomes of Customer Satisfaction,” Journal of Marketing, 71 (2), 133-49.PDF
- Luo, Xueming, Aric Rindfleisch, and David Tse (2007), “Working with Rivals: The Impact of Competitor Alliances on Financial Returns to Competitor-Oriented Firms,” Journal of Marketing Research, 44(1), 73-83.PDF
- Wu, Weiping, Lianxi Zhou, and Xueming Luo (2007), “Internationalization and Performance of Born-Global SMEs: The Mediating Role of Guanxi Networks,” Journal of the International Business Studies, 38(4), 673-90.PDF
- Luo, Xueming and CB Bhattacharya (2006), “Corporate Social Responsibility, Customer Satisfaction, and Market Value,” Journal of Marketing, 70 (4), 1-18.PDF
- Luo, Xueming and Naveen Donthu (2006), “Marketing’s Credibility: A Longitudinal Study of Marketing Communication Productivity and Shareholder Value,” Journal of Marketing, 70 (4), 70-91.PDF
- Luo, Xueming, Rebecca Slotegraaf, and Xing Pan (2006), “Cross-Functional Coopetition: The Simultaneous Role of Cooperation and Competition within Firms,” Journal of Marketing,70 (2), 67-80.PDF
- Luo, Xueming, K. Sivakumar, and Sandra S. Liu (2005), “Marketing Resources, Globalization, and Performance: Evidence from China,” Journal of the Academy of Marketing Science, 33 (1), 50-65.PDF
- Luo, Xueming (2005), “How Does Shopping with Others Matter to Individual Impulsive Purchasing?” Journal of Consumer Psychology, 15 (4), 288-294.
- Luo, Xueming (2004), “Data Envelopment Analysis: A Management Science Tool for Scientific Marketing Research,” Journal of Marketing Research, 42 (3), Book Review, 113-116.PDF
- Luo, Xueming, David Griffith, S. Liu, and Y. Shi (2004), “The Effects of Customer Relationships and Social Capital on Firm Performance: A Chinese Business Illustration,” Journal of International Marketing, 12 (4), 25-45.
- Liu, Sandra S., Xueming Luo, and Shi, Yi-Zheng (2002), “Integrating Customer Orientation, Corporate Entrepreneurship, and Learning Orientation in Organizations-in-Transition: An Empirical Study,” International Journal of Research in Marketing, 19 (4). 367-382.
- Luo, Xueming and Naveen Donthu (2002), “Advertising Maybe Inefficient Irrespective of How the Advertising Budget Was Set,” Journal of Advertising Research, 42 (2), 93-95.
- Luo, Xueming and Naveen Donthu (2001), “Benchmarking Advertising Efficiency,” Journal of Advertising Research, November/December, 41(6), 7-18.
- Mission and Objectives: The mission of Global Center for Big Data and Mobile Analytics (GBM) in the Fox school of Business at Temple University is to become an inter-disciplinary leader in big data in mobile analytics. GBM will forge strategic partnership with the world’s largest mobile service providers in Asia, Europe, and beyond. GBM will nurture a global team of researchers from Marketing, Information Systems, Strategy, Finance, Statistics, Economics, Computer Science, Psychology, Sociology, Physics, and related fields at leading global universities. GBM will collaborate with other researchers and produce elite research publications on mobile-related topics such as targeting, commerce, optimization, consumer usage, cognitive science, emotions, data processing, user-technology interface, networks, apps, gaming, virtual identity, and more. GBM will also foster industry outreach and generate impact by helping managers solve mobile-related problems and commercializing its patents to benefit companies and society.
- GBM ConferencesNovember 2013, ‘Big Data Mobile Analytics Symposium’ at Temple Univ, PhiladelphiaJuly 2014, ‘Big + Small Data Marketing Analytics Conference’ at Fudan Univ, Shanghai, ChinaOctober 2014, ‘Big Data Marketing Analytics Conference’ at University of Chicago ChicagoBooth School, ChicagoMarch 2015, ‘Mobile Big Data Marketing Analytic Conference’ at LMU Munich, GermanyOctober 2015, ‘Smart Life Big Data Marketing Analytic Conference’ at New York University Stern School of Business, New YorkJune 2016, ‘Mobile Big Data Conference’ at Chinese University of Hong Kong Business School, Hong Kong, ChinaDecember 2016, ‘Digital Marketing Conference’ at Stanford University Stanford Business School, StanfordDecember 2017, ‘Digital, Mobile Marketing, Social Media Analytics Conference’ at New York University Stern School of Business, New YorkDecember 2018, ‘Digital Marketing and Machine Learning Conference’ at Carnegie Mellon University Tepper School of Business, Pittsburgh
- Center Website
- Presentation DatesMarketing Seminar
- Syllabus 6390
- MARK6390 presentation dates
- Paper Presentation EVA
- Quiz 1(Dell example)
- Programming Analyses
- Individual Prest. Article Source FortuneIndiv. Prest. Article Forbes
- Business Elite JOURNALInternet Business Planning Samples
- Email Marketing Tips
- Peer Evaluation Form
- OSCAR Winners
- MB ads3
- How Motorola Squandered a Brandbuilding Opportunity& ipodNano
- Half.com & BuzzMarketing
- Alibaba.com & Yahoo!
- AOL Buys Blogging Company
Dr. Miller is an assistant professor of practice and director of the Business Communications Center at the Fox School. Miller has an undergraduate degree in English with a concentration in journalism, and he spent 10 years as a newspaper reporter and editor before enrolling in graduate school full time. Miller’s Ph.D. in medieval Celtic Studies is from the National University of Ireland at Cork. He has published in international Celtic Studies journals and is the newsletter editor and an executive board member of the Celtic Studies Association of North America. Miller is also an active member of the Association for Business Communication and regularly presents at the association’s annual meeting.
|Research Interests:||Freight Transportation, Network optimization, Green Transport/ Sustainability, Project Management|
Neha Mittal is an Associate Professor of Operations and Supply Chain Management at Fox. She serves as the Academic Director for the BBA in Supply Chain Management and as an Assistant Academic Director for the OMBA and OBBA programs at Fox. In-addition, Neha is the core course coordinator for the Operations Management course, which runs about 18 sections every fall and spring, enrolling more than 2,000 students every year.
Her research focuses on freight transportation, transportation sustainability, network optimization, logistics, and project management. She has published in highly ranked journals such as Journal of Transport Policy, Transport Reviews, Transportation Research Record (National Academy of Sciences), Research in Transportation Economics, International Journal of Production Research, etc. Neha has made several presentations at national and international level and has chaired conference sessions. She serves as an ad-hoc reviewer for a number of journals. Prior to joining Temple University, she taught as a visiting faculty at Rutgers Business School, NJ.
At Temple University, she is the recipient of ‘Excellence in Teaching’ Award (2013) and ‘Service Award’ (2014 and 2015) in recognition of her outstanding service in promoting supply chain management and student mentoring in the Department of Marketing and Supply Chain Management. She has been recognized as the ‘Deans Teaching Fellow’ consistently (from yr. 2014 – 2016, and then yr. 2016 – 2018) and has received the Crystal Apple award for it.
Neha received her Doctorate in Transportation Engineering from Rutgers University in October of 2008, M.S. in 2004 and her Bachelor of Engineering (Civil) from Gujarat University, India, in yr. 2000. She has won many awards for excellence in education in her bachelors and graduate degree programs. She earned the highest honors in her Bachelor’s program and was awarded six gold medals for her outstanding academic performance at Gujarat University.
- Measuring Business School Faculty Perceptions of Student Cheating”, Journal of Education for Business, Accepted for Publication, May 2017 (with Blau G.J. , Rivera M.J., Kunkle M., and Ozkan B.)
- “Shippers’ Changing Priorities in Port Selection Decision – A Survey Analysis Using Analytic Hierarchy Process (AHP)”, Journal of Transportation Research Forum, Vol. 55, Number 3, Fall 2016 (with McClung D.)
- “Sustaining Sustainability in Marine Terminals: A Core Competency Framework”, Journal of Transportation Research Forum, Vol. 54, Number 2, Summer 2015 (with A. Baveja, R. Krishnan).
- “Incorporating Maritime Stakeholder Perspectives for Implementing an ‘Inland-Depots-for-Empty-Containers’ System Using an Analytic Hierarchy Process”, International Journal of Information Systems and Supply Chain Management (IJISSCM), Vol. 6, Issue 1, 2013 (with M. Boile, A. Baveja, S. Theofanis)
- “Determining Optimal Inland-Empty-Container Depot Locations under Stochastic Demand”, Research in Transportation Economics, Special Issue on ‘Freight Transportation and Sustainability’, Volume 42, Issue 1, 2013, pp. 50-60. (with M. Boile, A. Baveja, S. Theofanis)
- “A collaborative framework to minimize knowledge loss in new product development”, International Journal of Production Research, Special issue on ‘Knowledge Management and Supporting Tools for Collaborative Networks’, Volume 51, Issue 7, 2013, p. 11 (with R. Shankar, S. Rabinowitz, A. Baveja, S. Acharia)
- “Active Excel Models to Teach Location and the Center-of-Gravity Method”, Operations Management Education Review (OMER), Volume 6, 2012 (with H. Weiss)
- “Regional Repositioning of Empty Containers: A Case for Inland Depots,” Transportation Research Record: Journal of the Transportation Research Board (National Academy of Sciences), Issue 2066, 2008, pp. 31-40, (with Boile, M., S. Theofanis, A. Baveja)
- “Urban Transport Trends and Policies in China and India: Impacts of Rapid Economic Growth”, Journal of Transport Reviews, Vol. 27, No. 4, July 2007, pp. 379-410 (with Pucher J., Peng Z.R., Yi W., Korattyswaroopam N.) (Impact factor: 1.030)
- “Urban Transportation Crisis in India”, Journal of Transport Policy, Volume 12, Issue 3, 2005, pp 185-198, (with Pucher J, Korattyswaroopam N., Ittyerah N.) (Impact factor: 1.024)
- Honored as ‘Deans Teaching Fellow’, yr. 2014 – 2016, 2016 – 2018
- Outstanding Service Award, Department of Marketing and Supply Chain Management, Temple University, April 2015
- Merit Award, Temple University – March 2013, March 2014, March 2015, March 2016, March 2017
- Crystal Apple Award, Fox School of Business, Temple University, 2014, 2016
- Outstanding Service Award, Department of Marketing and Supply Chain Management, Temple University, May 2014
- Award for ‘Excellence in Teaching’, Department of Marketing and Supply Chain Management, Temple University, May 2013
- NEX-GIFT Research Grant Award, UKIERI, March 2013 – Dec 2015
- Six Gold Medals, University Topper in Bachelor of Engineering, Gujarat University, India, June 2000
Fox School of Business, Temple University
- Management Science/ Operations Management (MSOM)
- Transportation and Logistics Management
- Project Management: eMBA program at Temple University Japan (TUJ)
Dr. Christopher Monos is a market researcher and a management consultant with 20 years of experience. Dr. Monos was Vice President of account management in the Brand and Communications practice for GfK Custom Research North America. He has served as Global Director of the Marketing Science Group for GfK Martin Hamblin and as Vice President of Copernicus Marketing Consulting. Dr. Monos was also a principal consultant in the corporate and operations strategy practice for PricewaterhouseCoopers in New York. His research interests include the measurement of brand equity and new product development/ innovation. Dr. Monos holds a bachelor’s degree in Biology from Albright College, a master’s degree in Industrial Psychology from Fairleigh Dickinson University and a doctorate in Applied Statistics from Columbia University.
|Research Interests:||Marketing Strategy, Digital Marketing, International Business, Branding, Customer and Supplier Relationship Management|
Susan M. Mudambi is Professor of Marketing at the Fox School of Business, Temple University, and she has a secondary appointment in Management Information Systems. Her research addresses marketing strategy, international business. and the role of technology and social media in marketing.
She has special expertise in customer and supplier relationship strategy, including branding, outsourcing, and CRM. Her research is well-cited, with more than 4000 Google Scholar citations, and publications in MIS Quarterly, Journal of Management Studies, Journal of Product Innovation Management, Journal of Economic Geography, Industrial Marketing Management, and Journal of International Management. She has extensive teaching experience in undergraduate, MBA, executive and doctoral programs in the U.S. and Europe. Her managerial experience includes positions at Bell+Howell and IBM, and in the political arena as a lobbyist and analyst. She earned a BA from Miami University, a M.S. from Cornell University and a PhD from the University of Warwick.
- Haakonsson, Stine, Jensen, Peter Ørberg, and Susan M. Mudambi (2013), “A Co-Evolutionary Perspective on the Drivers of International Sourcing of Pharmaceutical R&D to India,” Journal of Economic Geography, 13 (4), July, 677-700.
- Graf, Michael, Susan M. Mudambi, Bodo Schlegelmilch, and Stephen Tallman (2013), “Outsourcing of Customer Relationship Management: Implications for Customer Satisfaction,” Journal of Strategic Marketing, 21 (1), February, 68-81.
- DiRusso, David, Susan M. Mudambi, and David Schuff (2011), “Determinants of Prices in an Online Marketplace,” Journal of Product and Brand Management, 20 (5), September, 420-428.
- Chelekis, Jessica and Susan M. Mudambi (2010), “MNCs and Micro-Entrepreneurship in Emerging Economies: The Case of Avon in the Amazon,” Journal of International Management, 16 (4), December, 412-424.
- Mudambi, Susan M. and Stephen Tallman (2010), “Make, Buy or Ally? Theoretical Perspectives on Knowledge Process Outsourcing Through Alliances,” Journal of Management Studies, 47 (8), December, 1434-1456.
- Mudambi, Susan M. and David Schuff (2010), “What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.com,” MIS Quarterly, 34 (1), March, 185-200.
- Makarem, Suzanne C., Susan M. Mudambi, and Jeffrey S. Podoshen (2009), “Satisfaction in Technology-Enabled Service Encounters,” Journal of Services Marketing, 23 (3), 134-144.
- Mudambi, Susan M., Terence A. Oliva, and Ellen F. Thomas (2009), “Industrial Marketing Firms and Knowledge Transfer: Toward a Basic Typology of Community Structures,” Industrial Marketing Management, 38 (2), February, 181-190.
- Outstanding Service Award, Fox School of Business Marketing & Supply Chain Management Department, 2014.
- Roundtable Member, Center for Innovation in Technology and Learning, Fox School of Business, Temple University, 2013-present.
- Crystal Apple Outstanding Teaching Award, Fox School of Business, 2013.
- Best Paper Award for the Emerging Markets Track of the 2012 American Marketing Association (AMA) Summer Educators’ Conference, August, Chicago, for the paper,“MNCs and Food Security in Emerging Markets: Provocations from India,” co-authored with Thomas Reardon and Bart Minten. $1000 prize.
- American Marketing Association (AMA) Professor of the Year (2010), awarded by the AMA Chapter of the Fox School of Business, Temple University.
- Outstanding Service Award, Fox School of Business Marketing Department, 2010.
- Emerging Scholar Award in Women’s Entrepreneurship (June 2010), sponsored by the International Journal of Gender and Entrepreneurship (IJGE) and Women in the Academy of International Business (WAIB), for the paper, “Direct Sales, Gender and Micro-Entrepreneurship in Amazonian Brazil”, co-authored with Jessica Chelekis.
Fox School of Business, Temple University
- Marketing Strategy – undergraduate, PhD
- Consumer Behavior – undergraduate, MBA
- Digital Marketing – undergraduate, MBA
- Sales & Sales Management – undergraduate
- International Marketing – undergraduate
Christina M. Owings joined the Fox School of Business in 2012, working with the Business Communications Writing Center as a Business English Communications Specialist, providing support for undergraduate, graduate, and PhD students.
She has now been appointed as a NonTenure Track Assistant Professor in the Business Communications area of Fox’s Marketing and Supply Chain Management department. She will also serve as the Coordinator of Culturally and Linguistically Diverse Population Support Activities at the Business Communications Writing Center.
As the owner and lead consultant of Christina M. Owings & Associates, LLC, she has delivered private, custom-designed, executive business English instruction to high-level executives from Fortune 500 companies. She has also provided corporate training services for a variety of industries. Her pedagogical appointments include ESL-centric positions at Montgomery County Community College, Saint Joseph’s University, Harcum College, and Cedar Crest College.
Christina earned her Bachelor of Arts degree from Temple University and her Master of Education degree from Lesley University.
Dennis has over 25 years of marketing management and business development experience in IT based B2B/B2C markets for international brands such as Phillips NV and OKI Data Americas. He has managed new product launch teams, and has led the development and planning of numerous strategic marketing initiatives for market and channel expansion in the U.S, South America, and in Europe. Brands such as Cedars-Sinai Medical Center, Gerresheimer AG, Canadian Pharmacists Association and the Manufacturing Alliance of Philadelphia have benefitted from Dennis’ marketing strategy and planning experience as well as his consulting background. Dennis volunteers his time by serving on the boards of Philly SHRM and Economic Development Corporation of Gloucester Township, NJ. Dennis earned his MBA from Drexel’s LeBow College of Business and holds a BBA in Marketing from The Wharton School at the University of Pennsylvania. He loves to ski, play tennis, and has a passion for the choral arts; as a tenor, he has performed with the Chamber Singers of the Greater South Jersey Chorus and the Philadelphia Boys Choir & Men’s Chorale. As Assistant Professor of Practice for the Department of Marketing and Supply Chain Management at the Fox School of Business, Dennis has been the recipient of the 2016 Crystal Apple Teaching, 2015 PMBA Professor of the Year and 2014 Teaching and Mentoring awards.
Dr. Marco Shaojun Qin is an Assistant Professor in the Department of Marketing and Supply Chain Management.
He joins the Fox School after a successful defense of his doctoral dissertation at the University of Minnesota.
His research interests broadly cover the areas of quantitative marketing and applied industrial organization, exploring the sources of complementarity in various business settings and between products (B2C) and business relationships (B2B).
Qin earned his PhD in Business Administration with a specialization in Quantitative Marketing from the University of Minnesota. He received a Bachelor of Arts in International Economics and Trade from Shanghai Jiao Tong University in China.
Dr. Crystal Reeck is a tenure-track Assistant Professor at the Fox School of Business, where she also serves as the Associate Director of the Center for Neural Decision Making. She completed both her Bachelor’s and Master’s degrees at Stanford University, and she holds a Ph.D. in psychology and neuroscience from Duke University. She joined the faculty from Columbia Business School, where she served as a Postdoctoral Research Scholar and Adjunct Assistant Professor in the Decision Making and Negotiations Cross Disciplinary area.
Combining both neuroscience and behavioral approaches, her research examines how the tension between emotions and control influences decision making and consumer behavior. Dr. Reeck is especially interested in clarifying how different strategies and ways of thinking help people manage emotions and improve outcomes. Her research interests include consumer behavior, emotion regulation, negotiations, and decision making. She has published her research in peer-reviewed journals that span multiple fields, including Science, Proceedings of the National Academy of Sciences, and Trends in Cognitive Sciences.
Dr. Reeck has won several awards for her research as well as her teaching. In addition to awards from Temple, she has also been honored by the Social and Affective Neuroscience Society and was named a Rising Star by the Association for Psychological Science. Her work has been featured in media outlets, such as Bloomberg Businessweek, and funded by various foundations and national granting agencies, including the National Science Foundation and the American Psychological Association.
|Research Interests:||Game theory, Logistics, Supply chain management|
Edward Rosenthal came to Temple after receiving his Ph.D. from Northwestern University. He has taught courses in production and operations management, game theory, and logistics and supply chain management at the undergraduate and graduate levels, as well as in the Honors and Executive MBA programs.
Dr. Rosenthal is a recipient of the Great Teacher Award and the Lindback Award for Distinguished Teaching. Dr. Rosenthal’s research interests are in cooperative game theory, noncooperative game theory and mechanism design, logistics, and behavioral decision theory. His articles have appeared in a number of journals, including Journal of Public Economics, Games and Economic Behavior, European Journal of Operational Research, Decision Sciences and International Journal of Game Theory. He is the author of The Era of Choice: The Ability to Choose and Its Transformation of Contemporary Life (MIT Press 2005) and also The Complete Idiot’s Guide to Game Theory (Alpha/Penguin, 2011).
- Rosenthal, E.C., “Shortest Path Games,” European Journal of Operational Research 224,1 (2013) 132-140.
- Rosenthal, E.C., Chaudhry, S.S., Choi, I.-C., and Jang, J., “On a Branching Problem in Broadcasting and Distribution,” Computers & Operations Research 39,8 (2012) 1793-1799.
- Rosenthal, E.C., “A Cooperative Game Approach to Transfer Pricing in a Vertically Integrated Supply Chain,” International Journal of Production Economics 115,2 (2008) 542-552.
- Rosenthal, E.C., “Information and Strategyproofness in Joint Project Selection,” Journal of Public Economics 68,2 (1998), 207-221.
- Rosenthal, E.C., Zydiak, J.L., and S.S. Chaudhry, “Vendor Selection with Bundling,” Decision Sciences 26,1 (1995) 35-48.
- Great Teacher Award, Temple University, April 2008.
- Lindback Award for Distinguished Teaching, Temple University, 2003.
- Musser Excellence in Leadership Award for Teaching, 2013.
Fox School of Business, Temple University
- MSOM 5401, Operations Management (Global and Professional MBA programs)
- MSOM 3901, Operations Management (Honors)
- MSOM 3101, Operations Management
- Associated Press (“Distraction 2008: Freedom of choice – or from it?” August 2008)
- BBC World Service (“Culture Shock,” December 2007)
- The Conference Board Review (March/April 2006)
- Wikipedia (“Choice”)
Dr. Abhishek Roy is an Assistant Professor in the Department of Marketing and Supply Chain Management.
He joins the Fox School following successful defense of his doctoral dissertation at the University of Texas at Austin.
Roy’s research interests include supply chain and operations management and multi-sided markets and platforms. More specifically, he explores applications of economic models and game theory to studying strategic interactions among firms and consumers, in supply chain management and in platform economics.
Roy earned a PhD and his Master of Science degrees in Supply Chain and Operations Management at the University of Texas at Austin. He received a Master of Business Administration from the Indian Institute of Management Ahmedabad, and a Bachelor of Engineering in Production Engineering from India’s Jadavpur University.
Michael L. Schirmer, DBA, is an Assistant Professor of Practice in the Marketing and Supply Chain Management Department at Temple University’s Fox School of Business. He teaches the undergraduate business strategy course, Integrative Business Applications, delivering it in the classroom and online, and in both standard and Honors formats. He serves as Faculty Adviser to the Fox Online Student Association and has supported the Be Your Own Boss Bowl for several years as a proposal reviewer. Dr. Schirmer has over 30 years of business and industry experience in roles of progressive responsibility spanning a wide range of operating environments including engineering, high-tech manufacturing, entrepreneurship, workforce development, supplier diversity, and higher education. In 2008, the Federal Aviation Administration (FAA) recognized his work promoting the utilization of minority-owned and women-owned businesses in FAA-funded contracting with its Disadvantaged Business Enterprise Advocate Award. Prior to joining the Fox faculty in 2016 with a concurrent administrative appointment as Deputy Academic Director of Online Programs, he served for over four years as Chair of the Business Division at Peirce College. Dr. Schirmer holds a Bachelor of Science in Mechanical Engineering from Kettering University (formerly known as the General Motors Institute), a Master of Business Administration (MBA) from the University of North Carolina at Wilmington, and an earned Doctor of Business Administration (DBA) from Wilmington University where his research focused on capacity-building issues facing minority-owned businesses in publicly funded contracting. More recently, he has collaborated with his Fox colleagues in research of online business education programs culminating in several articles published in the Online Learning Journal, the Journal of Education for Business, and the Journal of Educational and Developmental Psychology.
|Research Interests:||Globalization and Marketing, Brand Management, Role of Emerging India|
Dr. Jay I. Sinha is the author of Reverse Psychology Marketing (Palgrave-MacMillan 2007). This book provides new insights into the changing nature of marketing and branding strategies. He teaches the BBA and MBA Consumer Behavior courses and has won several awards for outstanding teaching.
Dr. Sinha has served as the Chairperson of the Fox Faculty Assembly during 2007-2008. He has also served as the Chairperson of Faculty Development Committee, Master’s Programs Committee, and Faculty Steering Committee. Dr. Sinha joined the Fox School in 1996 and was tenured in 2003. His research interests are globalization, business strategy, brand management, consumer insights, and the emerging role of India. He has published in such top-ranking journals as Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Psychometrika, and Strategic Management Journal. He received his Ph.D. in Business Administration from the Ross School at the University of Michigan. He has been interviewed and quoted by major international media sources such as CNN, The Times of London, Wall Street Journal and Philadelphia Inquirer.
- Sinha, Indrajit and Thomas Foscht (2007) Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game (Palgrave-MacMillan).
- Mazumdar, Tridib, S.P. Raj, and Indrajit Sinha (2005). Reference Price Research: Review and Propositions. Journal of Marketing, 69(4), 84-102.
- DeSarbo, Wayne, Kamel Jedidi and Indrajit Sinha (2001). Customer Value Analysis in a Heterogeneous Market. Strategic Management Journal, 22(9), 845-857.
- Sinha, Indrajit (2000). Cost Transparency: The Net’s Real Threat to Prices and Brands. Harvard Business Review, 43-50.
- MSCM Department Outstanding Teaching Award: 1998, 2001, 2011
Fox School of Business, Temple University
- BBA Consumer and Buyer Behavior (MKT 3596)
- MBA Consumer Behavior (MKT 5101)
Dr. Michael F. Smith is an Associate Professor of Marketing at Temple University’s School of Business and Management. He holds a doctorate in Marketing from The Kelly School of Business at Indiana University, Bloomington, IN. Professor Smith’s research has appeared in several national proceedings and academic journals such as the Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, Journal of Marketing Channels, Industrial Marketing Management, Psychology and Marketing and Psychological Reports. Professor Smith’s research and expertise are frequently quoted in the local Philadelphia media. As a Marketing consultant, he has conducted several studies and seminars for firms in the Philadelphia and New Jersey area. His research interests include distribution networks and supply chain management, marketing strategy, business-to-business marketing, pricing management and E-Commerce.
Read about Dr. Smith’s research at the Philadelphia Inquirer
|Research Interests:||Decision Neuroscience, Biases in decision making, Decision preferences across the lifespan|
Dr. Vinod Venkatraman is currently an Associate Professor in Marketing, and Director of the Center for Applied Research in Decision Making at the Fox School of Business, Temple University. He also holds a secondary affiliation with the Department of Psychology at Temple University. Dr. Venkatraman joined Temple in July 2011 after completing his PhD in Psychology and Neuroscience at Duke University. His research involves the use of behavioral, eye tracking, neurophysiological and neuroimaging methodologies to study the effects of context, state, and individual traits on decision preferences. A core emphasis of his research is in the application of findings from the laboratory to real-world decisions in the areas of consumer financial decision making, public policy, and marketing communications.
Dr. Venkatraman received the Early Career Award from the Society of Neuroeconomics in 2016 for his contributions to the area of neuroeconomics and decision neuroscience. His research has been published in leading scientific journals including Journal of Marketing Research, Journal of Neuroscience, Neuron, and Journal of Consumer Psychology, and featured in popular media outlets including BBC, Forbes, NPR, LA Times, and Newsweek. Several of his recent research projects have been funded through grants and collaborations with the industry. He is currently pursuing his sabbatical with the Global Science Organization at IPSOS in an effort to bridge the academia-industry gap and make research more accessible for business applications.
- Rosenbaum, G., Venkatraman, V., Steinberg, L., Chein, J. The Influences of Described and Experienced Information on Adolescent Risky Decision Making Developmental Review 47 (2018), 23-43.
- Yoon, S., Vo, K.D., and Venkatraman, V. Variability in Decision Strategies Across Description-based and Experience-based Decision Making, Journal of Behavioral Decision Making 30:4 (2017), 951-963.
- Martinez, D. L.*, Venkatraman, V.*, Brusoni, S., and Zollo, M. Cognitive Neurosciences and Strategic Management: Opportunities and Challenges in Tying the Knot. Advances in Strategic Management, 32 (2015), 351-370.
- Venkatraman, V., Dimoka, A., Pavlou, P., Vo, K., Hampton, W., Bollinger, B., Hershfield, H., Ishihara, M., Winer, R. Predicting Advertising Success: New Insights from Neuroscience and Market Response Modeling. Journal of Marketing Research, 52:4 (2015), 436-452.
- Plassmann, H.*, Venkatraman, V.*, Huettel, S.A., Yoon, C. Consumer Neuroscience: Applications, Common Criticisms and Possible Solutions. Journal of Marketing Research, 52:4 (2015), 427-435.
- Venkatraman, V., Payne, J.W. and Huettel, S.A. An Overall Probability of Winning Heuristic for Complex Risky Decisions: Choice and Eye Fixation Evidence, Organizational Behavior and Human Decision Processes, 125:2 (2014), 73-87.
- Venkatraman, V. Why Bother with the Brain? A Role for Decision Neuroscience in Understanding Strategic Variability, Progress in Brain Research, 202 (2013), 267-288.
- Venkatraman, V., Clithero, J. A, Fitzsimons, G. J. and Huettel, S. A. New Scanner Data for Brand Marketers: How Neuroscience can Help Better Understand Differences in Brand Preferences, Journal of Consumer Psychology 22:1 (2012), 143-153.
- Venkatraman, V., Payne, J.W., Bettman, J.R., Luce, M.F. and Huettel, S.A. Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making, Neuron, 62:4(2009), 593-602.
Fox School of Business, Temple University
- Foundations of Marketing Research
- PhD seminar on Judgment and Decision Making
- Introductory database management for Marketing
- The Temple News, “Fox Professors Link Brain Activity to Ad Success,” February, 2015
- Technically Philly, “Temple U Researchers Find Brain Sweet Spot for TV Ad Success,” Jan 21, 2015.
- Science Magazine Sifter, “What Will be the Best Super Bowl Commercial? Science May Have the Answer,” January 27, 2015
- Science Daily
- The Independent
- Huffington Post
- India Times
Dr. Monica Wadhwa is an Associate Professor in the Department of Marketing and Supply Chain Management. She has received a Ph.D. in Marketing from the Stanford Graduate School of Business. Prior to her career in business academia, she has worked in the industry as a management consultant.
Dr. Wadhwa’s research focuses on understanding the motivational and affective determinants of consumer decisions making. Her recent work focuses on uncovering nudges that can motivate consumers to make choices that are better for them from a long term perspective, such as eating healthy, saving more, and being more environmentally friendly.
She has presented her work at various important international marketing conferences and events such as TedX. Her work has been published in leading peer-reviewed journals such as the Journal of Marketing Research, the Journal of Consumer Research, Psychological Science and Organizational Behavior and Human Decision Processes. Her work on customer motivation has received a Citation of Excellence award from the Emerald Management Reviews as the top 50 management articles that are known for their novelty, inter-disciplinary interest and current managerial relevance. Her recent work on busy mindsets and self-control has the second highest Altmetric score of all papers published between May 2018 and May 2019; Altmetric score represents “each article’s record of attention, measure of dissemination and indicator of influence and impact.” Popular accounts of her work have been featured in numerous international media outlets including NPR, Harvard Business Review, Le Monde, Chicago Tribune, Daily Mail UK, Sydney Morning Herald, ANI News, Boston Globe, The Huffington Post, and the Atlantic.
Prior to joining Fox School, she was a faculty at INSEAD, where she taught in the full-time MBA and Executive education programs. Additionally, she developed and taught PhD courses on Consumer Behavior and Decision Neuroscience.
Click here to learn more about Dr. Wadhwa’s research:
TedX | The Power of not Winning
NPR | Near Wins, And Not Quites: How Almost Winning Can Be Motivating
The Lisa Valentine Clark Show
To see my personal website, click here
Howard J. Weiss received his undergraduate degree from Washington University in St. Louis and received his MS and PhD degrees from Northwestern University. His research includes articles on inventory, scheduling, waiting lines and sports that have appeared in several journals including Management Science, Operations Research, Naval Research Logistics and Interfaces.
Dr. Weiss has co-authored two textbooks – Introduction to Mathematical Programming published by North Holland and Production and Operations Management published by Allyn & Bacon. He is the author of several educational software packages for Pearson publishing used worldwide including POM-QM for Windows, Excel OM/QM, Active Models and Compensation Analysis. He has served as an associate editor for Naval Research Logistics, and Computers and Operations Research and was the Deputy Editor of Interfaces. He has been on the faculty at Temple University since 1976 and has served as the Academic Director of the Executive MBA program since July 2000 and as Academic Director of the Professional MBA program from July 2006 – June 2014.
- Howard J. Weiss, (2013) Implementing Line Balancing Heuristics in Spreadsheets. INFORMS Transactions on Education 13 (2):114-125.
- Mittal, N., Weiss, H. (2012). Active Excel Models to Teach Location and the Center-of-Gravity Method. 6 (2012), 79-90.
- Nydick, R. L., Weiss, H. (2012). Let’s Put the Seasonality and Trend in Decomposition. INFORMS Transactions on Education, 12 (3), 147-152.
- Rasmussen, R. A., Weiss, H. J. (2007). Advanced Lessons on the Craft of Optimization Modeling Based on Modeling Sudoku in Excel. INFORMS Transactions on Education, 7 (3), 228-237.
- Weiss, H. J., Rasmussen, R. A. (2007). Lessons from Modeling Sudoku in Excel. INFORMS Transactions on Education, 7 (2), 178-184.
- Musser Award, Fox School of Business.(2006)
Fox School of Business, Temple University
- MSOM 5001
- STAT 5802
- MSOM 3101
|Research Interests:||Holistically forecasting future trends|
Guntram Werther has 25 years of Fortune 10 to Fortune 500 work at mid- to senior management levels, and his academic work has been evaluated as best-in-field, or best-in-world, four times.
In 2012/2014 Dr. Werther worked at top-of-field levels in five separate business disciplines. At top-of-government levels, the Program Manager of the Office of The Director of National Intelligence Proteus Futures Program wrote in 2012: “I believe that he is the leading practitioner of holistically forecasting future trends” (Auger 2012) and, in 2009, when this research was honored at the ODNI Intelligence Community Center for Academic Excellence, the Proteus’ Executive Director termed it “unequaled” (Wimbish III, 2009). The Society of Actuaries’ Extreme Risk Recognition Project Oversight Group Director and Munich RE Vice President stated in 2013, “His skills as a collaborator and insightful thinker would enhance even the strongest academic institution or research team.” Examples of recent highest-level activities include being invited speaker (2014) at Harvard Law School, plenary speaker (2013) at the quadrennial meeting of over 1,000 members of the International Congress of Actuaries, co-directing a project on societal resilience with Dr. Reuven Gal (National Security Council – Israel), being interviewed (2013) on industry best practice together with the Director of PricewaterhouseCoopers and Vice President of Munich RE, and plenary or keynote speaker at numerous events.
Since 1992, Dr. Werther’s Research has focused on: 1) holistically explaining emerging regional and global change dynamics, 2) holistically forecasting emerging futures, 3) developing better rare event foresight and risk assessments within regional and global markets, and 4) explaining the implications for strategy and the management of international operations (efficiency/comparative advantage) of emerging conflict (insurgency) styles.
- Werther, Guntram. Forthcoming: October 2014. Holistic Thinking for Intelligence within a Complex Dynamic World. In Greg Moore, Editor. The Encyclopedia of U. S. Intelligence: Taylor & Francis. (Invited paper).
- Werther, Guntram. Forthcoming: October 2014. Shape Shifting of the Intelligence Community as a Response to New Challenges. In Greg Moore, Editor. The Encyclopedia of U. S. Intelligence: Taylor & Francis. (Invited paper)
- Werther, Guntram, Madigan, Kevin, Edwalds, Thomas, Spivey, Leah, and Scarpata, Peter. 2014. Beware of Model Tunnel Vision: Reliance on Models in Insurance and Reinsurance (1st Ed., Vol. 10, pp. 6-12).
- Werther, Guntram. 2014. Recognizing the Next Elephant in the Room: On the Better Forecasting of Extreme Event Emergence. 41(2), 35-37.
- Werther, Guntram. When Black Swans Aren’t: On Better Recognition, Assessment, and forecasting of Large Scale, Large Impact and Rare Event Change. Risk Management and Insurance Review. 2013: Vol. 16, No. 1, 1-23. (Invited paper).
- Werther, Guntram and Mohammad Yasin Khosti. 2013. Indigenous Peoples: Reshaping the International Security Environment; Implications for international security practitioners. Military Intelligence Professionals Bulletin. U.S. Army Intelligence Center of Excellence: January-March Special Edition 2013. 39 (1) 8.
- Werther, Guntram. 2013. Iterated Multi-level Thinking for Doing Improved Foresight, Forecasting, and Change Assessment. Part 2. (Vol. 31(3), pp. 8), Minneapolis: CPCU Society – Reinsurance Encounters.
- Werther, Guntram. 2013. Iterated Multi-Level Thinking for Doing Improved Foresight, Forecasting, and Change Assessment. Part 1. (2nd ed., vol. 31, pp. 8), Minneapolis: CPCU Society – Reinsurance Encounters.
- Werther, Guntram. 2013. Introduction to the AF&S Forum on National/Societal Resilience. Armed Forces and Society, Vol. 35. (Special Project and Forum co-directed with Reuven Gal, National Security Council – Israel).
- Werther, Guntram. 2013. Resilience: Its Conceptual Links to Creating Society-Specific Forecasts About Emerging Change. Armed Forces and Society, Vol. 35. (Special Project and Forum co-directed with Reuven Gal, National Security Council – Israel).
- Herget, Tom, Renora Stryker, with Guntram Werther. Are Black Swans Real? – Tips for Better Recognizing, Assessing and Responding to Emerging Extreme Events. The Actuary. April/May 2013, Vol. 10, Issue 2, 18-22.
- 2012/2013 Winner, Society of Actuaries national competition on Extreme Risk Recognition, Assessment, and Management
- 2008/2009 – In 2008, the Office of the Director of National Intelligence’s Intelligence Community Center for Academic Excellence featured Dr. Werther’s work at senior agency executive levels. His holistic futures forecasting approach is used to train senior government analysts in evaluating international change and emerging futures
- 2007 – Winner, Proteus Futures Group, Office of the Director of National Intelligence international futures forecasting competition, beating world-class competition (Oxford, Harvard, and similar entries). Contracted by Proteus/ODNI to write a monograph on teaching holistic international assessment (2008) and a book on doing holistic assessment of international change for “high operational decision-makers” within the USA government foreign policy, intelligence, and military communities (2008)
Fox School of Business, Temple University
- BA 3103, Integrative Business Applications
- BA 4101, Global Business Policies (CAPSTONE)
- BA 4196, Global Business Policies (CAPSTONE)
At Other Universities:
- International Business: (graduate and undergraduate)
- International Political Economics (MBA – graduate)
- Patterns of International Trade and Development (MBA – graduate)
- MBA Strategic Management Capstone / Strategic Planning & Implementation (Doctoral)
- Leadership Intelligence (MBA) / Global Challenges (Doctoral)
- Entrepreneurial Leadership (MBA) / Leadership Innovation & Change (Doctoral)
- Graduate Research Methods
- MBA thesis and thesis defense
|Research Interests:||Cross-cultural communication as it affects marketing decisions; culture and technology affect on use of social media|
Dr. Jean Wilcox brings over 25 years of professional experience in marketing and international business to her classroom. Dr. Wilcox has a PhD in Chemistry from the University of Chicago and began her career as a technical specialist for Xerox Corporation. She quickly moved in to the marketing field after participating in an executive management program at Simmons college.
Her work with Xerox took her frequently to Japan where she developed a deep interest in cross cultural communication and it’s impact of marketing decisions. In her corporate career Dr. Wilcox specialized in strategic planning and brand management. She has published a book on brand management, (Abullard’s ABC’s of Branding, ISBN 0-9745612-0-7) and continues to consult on brand strategy implementation. In January 2010, she initiated the 10-10-10 Project(TM) in which students work on a real world social entrepreneurship project in additional to academic classwork.
- The Impact Of Hofstede’s Uncertainty Avoidance Index On A National Culture’s Ability To Manage Change, Journal of Global Business and International Management, July 2013
- Changing Social Media Behaviors of Millennial College Students, Conference of the American Educators Marketing Conference, September 2012
- Hofstede Cultural Variables and Change Management, Journal of Global Business and International Management, July 2012
- The 10-10-10 Proejcts: An Experiment in Social Entrepreneurship, Decision Line, May 2011
- AbuLLard’s ABCs of Branding – 26 concepts that capture the essence of good brand management. Jean Wilcox and E. Jane Cameron with Don Hanes and Gary Kopervas, ©2003
Fox School of Business, Temple University
- Entrepreneurial Marketing M3505
- International Marketing 3553
- The Power Of Ten, Entrepreneurial marketing class multiplies donations, and awareness, for charities. Fox Focus, Fall 2012
Timothy Young is an Assistant Professor of Practice in the Department of Marketing and Supply Chain Management.
He has been with the Fox School since 2009 as an adjunct professor, designing and creating training programs in Lean Six Sigma, project management, and operations management, both within academia and industry, for more than two decades.
Young graduated from the Fox School of Business, where earned his Master of Business Administration with a concentration in Management Science and Operations Management, and his Bachelor of Business Administration in International Business and Economics.