Gain real-world experience with a leader in marketing research and practice—develop critical knowledge and skills required to elevate your career in today’s competitive job market. The Fox Department of Marketing and Supply Chain Management (MSCM) offers a wide range of undergraduate and graduate programs designed to equip students with the ability to solve problems, think critically, communicate clearly.

Undergraduate students choose to pursue broad-based degrees in either Marketing or Supply Chain Management, or have the option to tailor their major electives through industry-focused course sequences. Graduate students select from a suite of market-driven degree options that prepare students to become leaders in specialized career paths in the field.

Disciplines & Programs

Choose the Area of Study That is Right for You

MSCM prepares students to be leaders in areas such as Digital Marketing, Analytics, Consumer Insights, Sales Force Effectiveness, and Supply Chain Management. Guided by a faculty of outstanding educators and professionals, students learn to adopt and apply theories and industry best practices to methods in these fields.

Advance Business Through Research

MSCM faculty conduct valuable research to understand, influence, and predict how firms create, communicate and deliver value to customers, and how consumers perceive, process, choose, consume, and dispose of firms’ offerings.

Key research themes include:

  • Big Data and Analytics
  • Consumer and Managerial Decision Making
  • Decision Neuroscience
  • Digital Marketing
  • Effect of Commercial Operations Culture on Business Performance
  • Operations Management
  • Product Management and Innovation
  • Supply Chain Management

Fox Centers and Institutes

There are three research centers and one student center affiliated with MSCM.

Research centers are dedicated to developing powerful insight for marketers and include the:

  • Center for Neural Decision Making
  • Consumer Sensory Innovation Lab
  • Global Center for Big Data and Mobile Analytics

Our student service center affiliate is dedicated to enhancing undergraduate students’ skills and proficiencies in oral and written communication:

  • Business Communications Center
Learn More

MSCM: By the Numbers

MSCM Student Success

Fox students begin their careers here. Read engaging stories about Fox students and alumni to learn how the school will help you increase your decision-making abilities, expand your global perspective, enhance your communication skills, and steer your career in the right direction.

Meet the Faculty

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