Workshops for Spring 2022

Monday September 12

3:00p.m. to 4:00 p.m.

FLDP Points: 40

How many of you have considered business academia as a career option? Or, for that matter, how many of you know what your faculty does besides teaching? It’s okay if you don’t. As undergraduate students, we didn’t either. So, what if we tell you that business academia is an extremely sexy profession, likely to get you a lot of attention in parties? What if we tell you that it allows you to do what you love and get paid a lot for it? You don’t have to believe us. Just attend the workshop and see the evidence for yourself.

In this workshop, we will explore the unknown, the mysterious world of business academia. We will share our lives with you. We will bust some myths students typically have about business academics. We’ll discuss our favorite myths like “You must be really good at math.” and “You must have spent a lot for your PhD.” The list is endless and entertaining. Join us and learn more about what being a business academic means, the road to being a business academic and the amazing opportunities it can bring you.

Registration Link: To Be Posted

 

Monday, November 7th

3:00 p.m. to 4:00 p.m. FLDP Points You Can Earn: 40

Imagine your manager asks you which of the two colors should you choose for creating as a background for your latest budgeting app. You think you should go with a black, while your colleague thinks that it should be white. You could discuss it at length, randomly pick one or you could run an experiment to pick the one that would allow your customers to make better budgeting decisions. In this last decade, experiments, also known as A/B tests or randomized controlled trials (RCTs), have taken a prominent position in a company’s decision-making arsenal. From big companies such as Google to startups such as Coinbase, companies rely on the power of experiments to make more informed decisions. Google runs about 10,000 controlled experiments on a yearly basis. And this isn’t just limited to just tech companies – the power of experiments is also utilized by companies such as Disney, Walmart, Yelp etc.

Academic researchers have been using experiments for multiple decades. In fact, it is the academic research, conducted by faculty in marketing, organizational behavior, business economics and psychology, which led mainstream business executives and policymakers to realize the power of experimentation. With this powerful tool, organizations now don’t have to rely on intuition to make critical decisions. Experiments provide them with evidence-based insights. It’s not surprising then that many companies are looking for people who can run experiments.

In this hands-on workshop, you will learn about how to design experiments. We will discuss important decision making questions, how to come up with hypotheses and how to test those hypotheses.

Registration Link to be Posted

Monday, October 3rd 2:00 p.m. to 3:00 p.m. FLDP Points You Can Earn: 40

Does Airbnb help or hurt neighborhoods? How can we encourage consumers to adopt healthy behaviors? How do we encourage people to be savvy about taking risks? Could we use social media to help society? Answering these questions is not only important from a business perspective, but also from a societal perspective.

In this hands-on workshop, we will look at how we can study these important questions using a scientific approach. We will talk about how we can define our problem statement, identify the methods used to study it, collect data and come up with meaningful, applied conclusions.

Registration Link: To Be Posted

Workshops for Fall 2022

FLDP Points You Can Earn: 40

Machine learning is a tool that has become increasingly popular to study problems that can not only improve the quality of decisions a business takes, but also shed light on many questions that are important from a societal perspective. For example, research has used machine learning to understand how we can reduce traffic accidents. Other studies have used machine learning to explore how machine bots should be designed effectively or how to improve new product development.

In this workshop, you will learn about different ways machine learning can be used by organizations. You will also learn about cutting edge research conducted by faculty members in the field. This workshop won’t get into how one can do machine learning but will give you an overview of different kinds of problems one can explore with machine learning.

Registration Link Pending

FLDP Points: 40

If you have an interesting question to explore for a research study, you may decide to do a literature review to learn what has been done before. Where do you start? How do you look for relevant articles? A Google search may yield about 1,000 articles. You clearly don’t have time to go through all that, but at the same time you don’t want to miss on an important article.

In this workshop, we will discuss the basics of searching and researching. We will work on how to make sure that you don’t miss relevant work, without getting lost in a sea of papers. We will work in groups and talk about how to use different sources that are useful to build your problem statement.

Registration Link Pending