Holiday marketing tips for small businesses
With the holiday season fast approaching, it’s time for small businesses to kick their marketing into high gear. The holidays are a fantastic opportunity to increase sales and create life-long customer relationships. Take advantage of these marketing tips to promote your business this season. Deck the Halls of your store Decorating your store for the […]
Can AI feedback improve employee performance?
The use of technology to monitor employees has been much debated by companies, shareholders and lawmakers. Oftentimes, it may seem as if companies are using monitoring technology and artificial intelligence (AI) to spy on employees. Since this technology is new, there is still much research being done to understand and examine its effects on companies […]
Impact Summit 2021: How can we avoid talking past one another?
Researchers and industry professionals have so much to offer one another. Scholars gain access to high-quality data and real problems to solve, and industry receives a research driven lens to examine some of their on-the-ground problems. But while these collaborations are becoming more common, there are still challenges that need to be overcome. The Fox […]
Decision-making as a spectrum
“Everyone has a strong opinion about decision-making being made by a gut instinct. However, the decision-making process is influenced by your emotions, your goals, your memories and your anticipation of outcomes,” says Vinod Venkatraman, associate professor of Marketing and Supply Chain Management. Venkatraman, who is also the director of the Center for Applied Research in […]
Going their own way
Members of the Professional Sales Organization (PSO) are used to going their own way. Professor Tony Petrucci acts as a faculty advisor for the group, but day-to-day, the group functions independently. Led by an executive board of upperclassmen, the organization provides members with comprehensive sales and negotiation training—skills that anyone could develop and use in […]
New study details the optimal time for e-commerce retargeting ads
Fox School of Business professor analyzes when retailers and companies should retarget customers after they abandon their online shopping carts PHILADELPHIA, Dec. 7, 2020 — Most online shoppers tend to be a bit indecisive. They’ll place an item in the shopping cart, but for one reason or another, they never complete the transaction. Perhaps the […]
Is branding the last thing to worry about in crisis?
The current public health and economic crisis brings with it an unprecedented number of challenges for businesses. Given this cloud of uncertainty, one question that businesses face today is—what should brand communication look like? On Sept. 16, the Translational Research Center (TRC) brought together research and industry experts to discuss the impact of COVID-19 on […]
New Fox School Alumni Association president shares plans of advocacy, strategy and giving back
This fall, Renee Pacini, EMBA ’07, begins her tenure as the president of the Fox School of Business Alumni Association (FSBAA). The Fox Editorial Team caught up with Pacini to introduce her to the larger Fox School community. Pacini shares how the FSBAA changed her personal and professional life, what her goals as president are […]
Accounting degree helps alumnus craft brewing career
Mike Beresky joins grade school pals to open Second Sin Brewing Co. in Bristol, Pa. PHILADELPHIA, July 31, 2020 — When Mike Beresky, BBA ’10, was an accounting student at Temple University’s Fox School of Business, he remembers a message his professors would continually drive home. “They’d always say, ‘With accounting, you touch marketing, you […]
Fox students hit a moving target at 11th annual Target Case Competition
After 10 years of competition addressing corporate challenges, you’d think that the event organizers would have seen everything. However, the 11th annual Target Case Competition was anything but ordinary. In light of COVID-19 and the shift to online learning and remote work, the Fox School and the Center for Student Professional Development (CSPD) pivoted quickly […]
For J.Lo, performing during the Super Bowl was ‘like a fantasy.’ But in reality, was it worth it?
Monica Wadhwa, associate professor of marketing and supply chain management at Temple University’s Fox School of Business, outlines whether the Super Bowl Halftime Show is still beneficial to entertainers’ brands in today’s digital age PHILADELPHIA, Feb. 3, 2020—For entertainers, it doesn’t get much bigger than performing during the Super Bowl Halftime Show. The exposure a […]