Is branding the last thing to worry about in crisis?
The current public health and economic crisis brings with it an unprecedented number of challenges for businesses. Given this cloud of uncertainty, one question that businesses face today is—what should brand communication look like? On Sept. 16, the Translational Research Center (TRC) brought together research and industry experts to discuss the impact of COVID-19 on […]
New Fox School Alumni Association president shares plans of advocacy, strategy and giving back
This fall, Renee Pacini, EMBA ’07, begins her tenure as the president of the Fox School of Business Alumni Association (FSBAA). The Fox Editorial Team caught up with Pacini to introduce her to the larger Fox School community. Pacini shares how the FSBAA changed her personal and professional life, what her goals as president are […]
Accounting degree helps alumnus craft brewing career
Mike Beresky joins grade school pals to open Second Sin Brewing Co. in Bristol, Pa. PHILADELPHIA, July 31, 2020 — When Mike Beresky, BBA ’10, was an accounting student at Temple University’s Fox School of Business, he remembers a message his professors would continually drive home. “They’d always say, ‘With accounting, you touch marketing, you […]
Fox students hit a moving target at 11th annual Target Case Competition
After 10 years of competition addressing corporate challenges, you’d think that the event organizers would have seen everything. However, the 11th annual Target Case Competition was anything but ordinary. In light of COVID-19 and the shift to online learning and remote work, the Fox School and the Center for Student Professional Development (CSPD) pivoted quickly […]
For J.Lo, performing during the Super Bowl was ‘like a fantasy.’ But in reality, was it worth it?
Monica Wadhwa, associate professor of marketing and supply chain management at Temple University’s Fox School of Business, outlines whether the Super Bowl Halftime Show is still beneficial to entertainers’ brands in today’s digital age PHILADELPHIA, Feb. 3, 2020—For entertainers, it doesn’t get much bigger than performing during the Super Bowl Halftime Show. The exposure a […]