Enhance Your Personal Value Proposition
The Master of Science in Marketing Research and Insights features a hands-on curriculum from marketing leaders, so you gain the knowledge and skills that can help drive you forward on your professional and personal path. Practice applying cutting-edge marketing theory on live data and actual business challenges faced by real-world organizations, and take advantage of a flexible pathway to find the work-study balance that suits your goals.
Program at a Glance
Accelerate Your Marketing Career
With classes on a large array of marketing topics, graduates of this full- or part-time degree program are prepared to use research and analytics to develop a comprehensive marketing strategy for companies within a variety of industries. Students acquire advanced skills and techniques focused on marketing management and strategy, the collection and application of marketing research, identifying market segments and predicting consumer and buyer behavior, and methods for analyzing data in customer databases.
Our curriculum stays market-driven with support and guidance from the program’s Advisory Council made up of industry experts from notable companies such as Campbell’s Soup Company, L’Oreal, QVC and Vanguard. Classes include the following core courses as well as concentration courses in data analytics.
- Research and Strategy
- Consumer and Buyer Behavior
- Marketing Management and Strategy
- Marketing Research: Techniques and Application
- Marketing Strategy
Students increase their career marketability by taking what they learn in the classroom to the real-world with a culminating capstone experience involving work on a consulting project with a live client. With new skills learned in the classroom and applied to project with a live firm, graduates are prepared to pursue professional careers including but not limited to:
- Account executive
- Data analyst
- Marketing manager
- Market research analyst
- Production manager