Convert Digital Breakthroughs into Career Breakthroughs
With the Master of Science in Digital Marketing, you gain the advanced marketing knowledge and skills to grow a career in a rapidly evolving digital media environment. In this fully online, part‑time, students learn to develop and manage modern brands through authentic, data‑informed communication and multi‑platform strategy while strengthening decision‑making with hands‑on, real‑world practice. The 30‑credit curriculum blends marketing and technology to build expertise in IT management, business intelligence, social media innovation, digital marketing and consumer behavior, culminating in a marketing capstone.
Fast Facts
- Complete in only 10 classes—100% online
- Part-time with a five-semester completion path designed for busy professionals
- Built-in opportunity to earn industry certifications
- Hands-on training in Google Analytics and HubSpot
- Develop leadership skills essential for marketing management roles
- Advisory board of marketing experts provide support, mentorship and ensure curriculum stays relevant to current job market demands
- Industry-expert faculty
- Direct access to the Northeast Corridor’s major markets—from Wall Street to the nation’s capital
- GMAT/GRE optional