Accelerate Your Career in Marketing Research

Enhance your marketing career with an in-depth understanding of the latest techniques and tools used to collect and analyze data in marketing research. The Master of Science in Marketing Research and Analytics at Temple University’s Fox School of Business will equip you with in-demand skills in quantitative and analytical market techniques so you can competitively position yourself in a fast-growing industry. In an online- and part-time format, working professionals will gain the support and knowledge to advance their careers with our market-driven curriculum.

Fast Facts About Our Master’s in Marketing Research and Analytics

  • 100% online with live classes
  • 30 credits, 20-month completion pathway
  • Hands-on experience with a variety of software tools
  • Experiential capstone in developing a strategic marketing plan for a live client
  • Built-in opportunity to earn industry certifications in Google Analytics and SAS

Drive Effective Decisions with In-Demand Skills

The Master of Science in Marketing Research and Analytics can support your career potential with experiential learning focused on developing your skills in areas that matter most for marketing researchers today, including:

  • Strong and diverse statistical analysis
  • Data visualization
  • Integrating multiple data sources (such as big data and machine learning)
  • Online quantitative and innovative research methods
  • Advanced survey research modalities (including text analytics and social listening)

Real-time virtual engagement with classmates and faculty will give you the opportunity to expand your network, while the program’s advisory council will provide real-world connections to the marketing industry. Through the Master of Science in Marketing Research and Analytics, you’ll graduate competitively positioned for a variety of career paths including but not limited to marketing research, consumer insights, product development, research methods and consumer experience and analytics.

Connect with Our Strong Community

While the Fox School of Business is the largest business school in the Greater Philadelphia region, we’re a closely-knit community. As a marketing research and analytics master’s student, you’ll have the ability to connect with the following resources to build a strong personal and professional network:

  • Connect in real-time to your classmates and industry-expert professors through live virtual classes
  • Access our Center for Student Professional Development for customized career services
  • Receive guidance from our corporate advisory council of marketing research leaders

Get Started Now

You’re just a few steps away from your transformation. Complete this form and you’ll gain access to program information, special events, and more.