How do you engage your audience when it’s no longer in front of you?
Temple faculty members Thilo Kunkel and Subodha Kumar available to discuss how celebrities, athletes and organizations can engage audiences during COVID-19 PHILADELPHIA, April 6, 2020 — The NBA is postponed indefinitely. Concerts have been canceled. And who knows when we’ll see another Hollywood blockbuster in theaters. So how are celebrities and athletes supposed to engage […]
For J.Lo, performing during the Super Bowl was ‘like a fantasy.’ But in reality, was it worth it?
Monica Wadhwa, associate professor of marketing and supply chain management at Temple University’s Fox School of Business, outlines whether the Super Bowl Halftime Show is still beneficial to entertainers’ brands in today’s digital age PHILADELPHIA, Feb. 3, 2020—For entertainers, it doesn’t get much bigger than performing during the Super Bowl Halftime Show. The exposure a […]
Social media branding plays a grand role in commercial strategy, according to Fox researcher
Domino’s Pizza has cultivated 10 million Facebook followers. Target’s page has collected 20 million. And Nabisco’s Oreo cookie page exceeds 40 million Facebook likes. Such large numbers demonstrate a shift toward social media marketing and the expanding role of commercial branding in today’s online world, according to Dr. Jay I. Sinha, an Associate Professor of […]
Ride-sharing service shown to reduce drunk-driving deaths, according to Fox researchers
The inspiration for his co-authored research paper, Brad Greenwood said, materialized rather organically. “I was in the backseat of an UberX vehicle,” Greenwood said, “and I wrote myself a cell phone note: ‘Call Sunil about writing an Uber paper.’” According to research by Greenwood and Sunil Wattal, professors at Temple University’s Fox School of Business, […]
Fox School welcomes prestigious guests, speakers for NSF-funded big data workshop
Google “big data,” and the first search result returns the word, “dangerous.” The irony of using a big data factory to discover the risks of its own data was not lost on researchers and experts attending the Privacy in an Era of Big Data workshop, funded by the National Science Foundation (NSF) and hosted by […]
Fireside Chat Recap: Michele McKeone
Michele McKeone, high school teacher turned successful entrepreneur, came to speak to Fox students about her business, Autism Expressed, for a Fireside Chat on February 11. Michele began the Fireside Chat by sharing her story, explaining how her background in education as a teacher of seven years helped her understand the market of what technology […]
Fox PhD Student Wins Award for Research Correlating Crowdedness with Response to Advertisements
A PhD student from Temple University’s Fox School of Business proved she can stand out in a crowd. Michelle Andrews received the Best Conference Paper Award at the 2014 American Marketing Association Summer Educator Conference Aug. 2 in San Francisco. Andrews’ paper, titled, “Using Mobile Technology to Crowdsense,” employed crowdedness as an environmental factor that […]