The heart, body and brain of Marketing
As innovative technology captures increasingly intricate bodily responses to advertisements, Fox researchers collaborate with industry leaders on how to harness the influx of new data. The most successful advertisements can quite literally get beneath a viewer’s skin. Increasingly, researchers are using advanced technology to measure the neurophysiological responses that people have while viewing their advertisements. […]
Learning by doing in 2021 and beyond
With the creation of the Fox Strategic Plan 2025, being innovative in Experiential Learning has come front and center in the school’s mission and approach to curricula. We interviewed Misty Blessley, director of Experiential Learning and assistant professor of instruction in Marketing and Supply Chain Management to talk about Experiential Learning as an important strategic initiative for the Fox School.
Why Are We Addicted to Twitter?
Do you feel like you’re always thinking in 140 characters? Microblogging platforms have skyrocketed in popularity in the last decade. As of August 2018, Twitter had over 335 million active monthly users, while Weibo, the Chinese social media giant, had over 431 million users. What makes these platforms so enticing to billions of people? Xue […]
Temple University’s Institute For Business And Information Technology And Lockheed Martin To Host National Cyber Analyst Challenge
Temple University’s Institute for Business and Information Technology (IBIT) and Lockheed Martin (NYSE: LMT) are joining forces to help solve the cyber talent crisis that faces the country. This fall they will host a National Cyber Analyst Challenge designed to encourage and support the best students currently pursuing cyber related degrees in the top cyber programs […]
Apps & Maps students make pitch to Samsung executive
Two Philadelphia high school students temporarily put their summer plans on hold for a unique afternoon activity: The students, from Temple University’s Urban Apps & Maps Studios, delivered a technology prototype presentation to a leading executive from Samsung. Sharing conference-room space with Young-jun Kim, Senior Vice President of Design of Samsung Electronics and President of […]
Innovation on the rise in less-traditional locations, Fox researchers find
Innovation in the United States is not lacking. It’s just that patents are being registered in less-likely locales, according to researchers from Temple University’s Fox School of Business. The findings are part of an ongoing research initiative spearheaded by Dr. Ram Mudambi, the Frank M. Speakman Professor of Strategic Management. The umbrella project is dubbed […]