Can anger facilitate a social movement?
Last summer, the murder of George Floyd sparked a series of protests, attracting crowds of about 26 million people and making the Black Lives Matter (BLM) movement probably the largest social movement in the history of the U.S. But the BLM movement had a history before the summer of 2020. The movement became nationally known […]
New study details the optimal time for e-commerce retargeting ads
Fox School of Business professor analyzes when retailers and companies should retarget customers after they abandon their online shopping carts PHILADELPHIA, Dec. 7, 2020 — Most online shoppers tend to be a bit indecisive. They’ll place an item in the shopping cart, but for one reason or another, they never complete the transaction. Perhaps the […]