Social Media

Canva is a graphic design platform you can use to create social media graphics, presentations, posters, menus, and other visual content. You don’t need a graphic design background to make beautiful images with Canva, which makes it perfect for small business owners with limited resources. Canva is free to use, but also offers a professional […]

Marketing is essential in growing your business. But it can be hard to come up with ideas that fit into your busy schedule and tight budget. Here are seven digital marketing ideas you can use to promote your small business and build your brand presence online.   Optimize your website  Optimizing your website is critical to […]

Authors Zi’Ang Li (UNC Chapel Hill), Zhigen Zhao (Temple University), Sabrina (Zi Tong) Peng (UNC Chapel Hill), Yijie Sheng (BIT), Liyu Dou (CUHK-Shenzhen) and Yang Yang (Fairsky Law) share their expertise and insights on why influencer marketing on TikTok may only work for users in certain economic groups.  Influencer marketing on short-video platforms like TikTok, […]

If your small business isn’t on YouTube, you’re missing out on a big opportunity to get lots of eyes on your brand. There are over two billion users on YouTube, and they watch over one billion hours of video every single day. It’s easy to set up an account and get started right away! Why […]

There are 4.5 billion social media users. If your small business isn’t appearing on social, you’re missing out on a huge opportunity to connect with your customers. Social media lets you build virtual networks and communities. It allows businesses to reach customers in authentic ways. And since its users are primarily young, educated, and wealthy, […]

We all lived through moments where we have had to intervene. Perhaps it was in response to a child being bullied on the playground. Or maybe it was after we saw a peer being treated unfairly in the workplace. But as the saying goes, “If you see something, say something.”  However, what happens when bullying […]

High-profile celebrities like Rihanna and Kim Kardashian accumulate a massive number of followers on social media. In normal circumstances, brands would use their faces and likeness for advertising. These celebrity endorsements were the original version of online influence for consumer buying decisions. However, the rise of social media micro-influencers has ushered in a refreshingly new […]

New research from Temple University faculty member Jason Thatcher speculates about how our social media activity has changed in the wake of the COVID-19 pandemic PHILADELPHIA, April 1, 2021 — It wasn’t long ago that it was common practice to post a photo on social media of yourself out with friends at a restaurant.  Today, […]

As Temple University returned to remote learning this fall, Student Professional Organizations (SPO) across the Fox School of Business were forced to adapt virtually, as well. The Temple Chapter of the Association for Information Systems took the challenge in stride—which led them to win Chapter of the Year.   Temple AIS recently received the AIS Chapter […]

On November 16th, Temple’s Small Business Development Center hosted a virtual workshop on using Facebook for business. The event was led by Jamie Shanker-Passero, associate director of Temple’s Small Business Development Center (SBDC). This workshop offers small businesses and entrepreneurs a chance to learn the basics of utilizing Facebook as part of their business strategy, […]

Fox School of Business professor analyzes when retailers and companies should retarget customers after they abandon their online shopping carts PHILADELPHIA, Dec. 7, 2020 — Most online shoppers tend to be a bit indecisive. They’ll place an item in the shopping cart, but for one reason or another, they never complete the transaction. Perhaps the […]

This holiday season, it is more important than ever to shop smart, safely and small. Living and working in our own neighborhoods, many people have come to understand the importance of supporting your community, whether that be through ordering take-out from a pizza shop, purchasing handmade gifts from a local artisan or choosing to browse […]

New research from Temple University faculty member Jason Thatcher shows how political posts on social media profiles can impact hiring decisions PHILADELPHIA, Nov. 2, 2020 — Social media is a haven for politically-charged content. Users routinely share their thoughts on candidates, policies and all sorts of polarizing topics. For jobseekers, this might not be a […]

When most people use social media, they’re either chatting with friends or scrolling through feeds. Data mining is not usually top of mind—but for Jimmy Quan, it is.  Quan, a Fox School senior majoring in Statistical Science and Data Analytics (SSDA), spent his summer researching how social media users can weigh the tradeoffs between using […]

During the 2019-2020 academic year, Sunil Wattal was named the new managing director of PhD programs. He shared with the On The Verge editorial team his relationship with research, the value of pursuing a PhD and his vision for the future of the program.  1. What are your primary research interests?  As a Management Information […]