Research

As innovative technology captures increasingly intricate bodily responses to advertisements, Fox researchers collaborate with industry leaders on how to harness the influx of new data. The most successful advertisements can quite literally get beneath a viewer’s skin. Increasingly, researchers are using advanced technology to measure the neurophysiological responses that people have while viewing their advertisements.  […]

Earning an advanced degree requires tremendous focus, discipline as well as personal and professional sacrifice. This is especially true for working adults who may already have full-time careers, financial obligations and family responsibilities.   But degree programs like the Fox School’s Executive Doctorate in Business Administrations (DBA) program can not only enhance their lives; they can […]

As college students returned to their respective universities for the start of the fall semester, President Joe Biden announced on Aug. 24 the Student Loan Relief plan for low- to middle-income recent college student borrowers. This three-part plan delivers on President Biden’s vow to cancel $10,000 of student debt for low to middle-income borrowers.   We […]

As the demand for reform in higher education continues to grow more robust, and an obligation to an advanced degree program more daunting, students may be wondering: What will the Fox PhD do for me?  How, exactly, will it enhance my personal and professional life?   Crystal Harold, the new managing director of PhD programs, recently […]

In April 1970, the very first Earth Day became the largest single-day protest in American history. Roughly 20 million Americans flooded neighborhood streets to demonstrate against industrial pollution and habitat destruction. Organizations like the Environmental Defense Fund (EDF) sued companies to get them to change their harmful behavior. These actions shed a light on the […]

Palmolive used the tagline, “Most men ask, ‘Is she pretty?’ not  ‘Is she clever?’ when it advertised its body soap in the 1920s. Would this fly today? Imagine the outrage.  Consumer brands need to constantly change their marketing strategy to adapt to consumer preferences, governmental laws, changing political scenarios, new technology and changing target customers. The […]

Earning a doctorate degree is an enormous accomplishment. It comes after many years of dedication to a field of study, intense research training and forming collaborative relationships with world-class faculty. But once you have the degree, what comes next?  Before embarking on the next phase of his journey, the Fox Editorial team had the chance […]

The Fox School’s status as a leader in research is driven by the work of talented faculty, students and alumni. The Office of Research and Doctoral Programs supports the Fox School and the School of Sport, Tourism and Hospitality Management by encouraging, facilitating and promoting the work of its diverse network of scholars. The Office […]

University spaces form something of a communal meeting place for practitioners in the field and academics that research problems faced in business. Both sets of experiences have value to offer to a discussion, and the intersection of both worlds can produce unique and unconventional approaches to solving problems and doing business.   The Fox School’s Executive […]

Whether shopping on Amazon or watching Netflix, most technology platforms use recommendation algorithms to determine the specific content pushed to certain users. From the user’s perspective, these recommendations can sometimes feel perfect; other times, they can simply feel repetitive and digitally isolating.  As recommendation systems have become an increasingly popular aspect of technological platforms, researcher […]

Fox professor publishes new book that provides career guidance for new business academics Starting a new job can pose a myriad of challenges. From learning to navigate the workplace to understanding expectations and goals, settling in a new place often takes some time. For those new to the world of academia, this rings true as […]

Businesses rely on data when pricing their products. Cost of labor and material, seasonality and consumer demographic information all have a part to play. And this pricing puzzle becomes even more complicated when the products are limited in supply and have different customizations to choose from—for example, economy, business or first-class plane tickets.  Accurately pricing […]

DEI workshop offers PhD students some key considerations when writing diversity statements. Diversity, equity and inclusion (DEI) is important in all industries, including academia. To emphasize that point, most future academics are now asked to answer a DEI-focused question when applying to jobs at universities.  Termed a diversity statement, this is an opportunity for doctoral […]

The Fox School’s Neha Mittal, associate professor of operations and supply chain management, and Michael Rivera, associate professor of management, recently won prizes at the 2021 EFMD Case Writing Competition.  EFMD Global is an organization that invites professors and researchers from various organizations around the globe to participate in a case writing competition that encourages […]

When a business is unable to open in a certain location, it’s not uncommon to anecdotally hear things like, “They wanted to open there, but Walmart blocked them” or “The town just did not want another supermarket.” But what exactly does that mean? And, perhaps more importantly, is there any merit to these types of […]