Vinod Venkatraman, Angelika Dimoka, and Paul A. Pavlou | March 23 and 26, 2015 | MIT Technology Review | WHYY The Pulse
Research team continues to garner headlines Last week, Fox School professors Dr. Vinod Venkatraman, Dr. Angelika Dimoka and Dr. Paul A. Pavlou, who identified an area of the brain that can better predict the success of TV ads, were featured in two publications. Locally, WHYY published an article supplement a well-produced piece for radio. (Audio […]