Neurobiological Bases of Human Behavior Archives

Fox researcher’s revolutionary study correlates scents with purchasing tendencies

Could a spicy cinnamon scent persuade you to buy a Lexus? A professor from the Fox School of Business thinks so. Dr. Maureen Morrin, Professor of Marketing at the Fox School, and a collaborative research team found a definitive connection between warm scents, consumer preference for luxury (more expensive items), and an increase in overall […]

Fox researchers use brain data to predict real-life success of TV ads

Researchers at Temple University’s Fox School of Business have identified an area of the brain that can significantly better predict the success of TV advertising. Professors Angelika Dimoka, Paul A. Pavlou and Vinod Venkatraman led the research study at Temple’s Center for Neural Decision Making at the Fox School of Business. The research team received […]

The Role of fMRI in Management Discussed at Temple Conference

The way a brain functions has been a source of human curiosity throughout time. Over the past few decades, researchers have used a number of neuroscience methods including functional magnetic resonance imaging (fMRI) as a means to achieve a more-thorough understanding of how a human brain works. The Center for Neural Decision Making (CNDM) at […]

Fox School Professors Make their Mark at Latest ISDN Conference

The 4th Annual Interdisciplinary Symposium on Decision Neuroscience (ISDN) was held at Stanford University in California June 6-7, marking the conference’s first West Coast appearance. Temple University and the Fox School of Business, home to the first three ISDN conferences, was once again the key sponsor for the event. The conference organizing committee included Drs. […]

Fox’s First Ever Sensory Marketing Conference a Success

Human beings are constantly engaging the five senses. But how does this sensory experience impact a consumer’s choice behavior? This question was explored at the Fox School of Business’ first-ever sensory marketing conference, Understanding the Customer’s Sensory Experience. The conference was held on June 5th and 6th, at Alter Hall, home of Temple University’s Fox […]

Smellizing — Imagining a Product’s Smell — Increases Consumer Desire, Study Finds

Seeing is believing, but smellizing – a new term for prompting consumers to imagine the smell of a product – could be the next step toward more effective advertising. Researchers came to this conclusion through four studies of products most of us would like to smellize: cookies and cake. Professor of Marketing Maureen Morrin of […]