Consumer Insights

As a result of global pandemics, social justice movements and more, the needs of consumers are changing more rapidly than ever. It is essential for marketers and businesses to keep their finger on the pulse of what their customers are looking for. Market research and customer insights are a critical way to help with that.  […]

Ravi Parmeswar is the vice president of Business Intelligence for consumer division at Johnson & Johnson. He leads analytics, marketplace intelligence, and consumer insights for the consumer business portfolios. As an industry veteran and a Fox graduate, Ravi was invited to be a guest panelist for MS Business Analytics Panel which had to be postponed […]