Center for Applied Research in Decision Making

The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more. PHILADELPHIA, Jan. 26, 2021 — They say that the eyes are the windows to the soul. But when the rest of a face is hidden, how much can you really tell about how a person […]

Every day, people are faced with a hundred and one choices that they seem to make on their own. What should they get for lunch today? How much should they tip the waiter?  However, they may be getting a little help from companies when making these choices.  For example, a restaurant’s online menu may sort […]

“Everyone has a strong opinion about decision-making being made by a gut instinct. However, the decision-making process is influenced by your emotions, your goals, your memories and your anticipation of  outcomes,” says Vinod Venkatraman, associate professor of Marketing and Supply Chain Management.  Venkatraman, who is also the director of the Center for Applied Research in […]

How many Friday afternoon office conversations go a little something like this? “What are your plans for the weekend?” “We’re hoping to binge the new season of ‘Ozark.’ We’ve been waiting for this to drop on Netflix for months.” But binge-watching, by definition, is not supposed to be a planned activity. It’s supposed to be […]

Many Americans have already begun to cast their votes for the 2020 election, which will decide their representatives in Congress and who controls the White House.  Supporters of both major political parties are often motivated by the opportunity to elect their preferred candidates. But some voters may be motivated by something else—punishing the other party’s […]

This year, Temple University’s Fox School of Business planned to host the 10th annual Interdisciplinary Symposium on Decision Neuroscience (ISDN) conference, an annual gathering of researchers and practitioners in the field of decision neuroscience that first started at Temple University in 2010. Due to the COVID-19 pandemic, the conference hosts in the Center for Applied […]

With schools closing, restaurants shutting down and public transit slowing, many of us in the Fox School community may feel the same way—anxious. The COVID-19 outbreak has affected the daily lives of millions of people as officials around the country try to stop the spread of the virus.  We asked experts from the Fox School […]

Angelika Dimoka’s job is to get inside your head. As the director of the Center for Neural Decision Making at the Fox School of Business, Dimoka finds how you make the choices you do—and she does not need to ask you. Instead, she looks to the human body for answers. A trained biomedical engineer and […]