Pharmaceutical companies would improve sales revenue by investing in commercial operations that promote business innovation, employee engagement, organization alignment, and ensure a reasonable ratio between district sales managers and frontline sales representatives, according to Fox School of Business research. The study was commissioned by TGaS Advisors, a benchmarking and advisory services firm, and division of KnowledgePoint360®, […]

Aubrey Kent, chair of Temple University’s School of Tourism and Hospitality Management and founder of the Sport Industry Research Center (SIRC), knows that in a resource-constrained environment, community organizations often struggle with the day-to-day. Kent recently served as a facilitator of the Beyond Sport Summit’s Urban Communities Symposium, a full-day event to discuss how sport […]

Researchers at Temple University’s Fox School of Business are conducting a comprehensive study to assess to what extent neurophysiological responses and other measures of reactions to advertisements can predict the sales performance of TV ads. Temple’s Center for Neural Decision Making, based at the Fox School, earned a grant from the Advertising Research Foundation (ARF) […]

It’s time to get in touch with the five senses. The Fox School’s first-ever sensory marketing conference, Understanding the Customer’s Sensory Experience, will bring together researchers from marketing, tourism and related fields to share and learn on June 5-6, 2014, at Temple University’s Fox School of Business and School of Tourism and Hospitality Management. The conference […]

Your work meetings are full of employees paying more attention to the text messages on their smart phones than to the individual speaking. You offer a suggestion and notice a coworker rolling his eyes in a condescending manner. You smile at a colleague in the hall who seemingly ignores you. Sound familiar? If so, you’re […]

Ash Vasudevan, PhD ’96, describes himself as being driven to make a difference and drawn to the unknown. Case in point: He co-founded a nationwide talent search in India to find the next big-league-caliber baseball pitcher in a country where cricket dominates sports. Launched in 2007, that reality TV competition spanned a dozen cities and […]