Research Office News

“Nano-marketing” is more than just a buzzword—it’s a way for companies to capitalize on the current trend of personalized and authentic marketing.  As the millennial generation has grown—both in size and purchasing power—to be the largest demographic segment in the country, companies are trying hard to gain their attention. “As a whole, this group of […]

More than 15 million adults struggle with alcohol addiction. In fact, according to the CDC, one in ten deaths of working-age adults in America is linked to alcohol. That’s one reason data on alcohol use has been chosen by researchers for study from the enormous data set from the U.S. Department of Veterans Affairs’ ambitious […]

At any academic institution, one of the most highly valued outcomes is knowledge. In business schools across the country, faculty, staff and students produce insights that can change how business is done, inspire evidence-based management and shape the face of industries. Part of being a global citizen, however, is ensuring that these discoveries are shared. […]

Each year, consumers create 16.3 zettabytes of information—enough to fill over 127 billion iPhones. Sorting through all this information is like trying to find a needle in a haystack the size of California. Within these treasure troves of data are valuable insights waiting to be discovered. Data scientists use statistics, math, and information technology to […]

Victor H. Gutierrez-Velez never expected his work to lead him to the topic of public health. His expertise lies in remote sensing science, analyzing data such as satellite images. “Every day, numerous satellite images are taken,” says Gutierrez-Velez. And the information drawn from these images has both academic and commercial applications. For example, satellite images […]

The Class of 2019 from the Fox School is full of high achievers. Jonathan Huynh is one of them, but he took a path unique to undergraduate students—a deep dive into research. “I have always been purpose-driven,” says Huynh. “The education I’ve received at Fox has constantly challenged me to delve deeper into concepts and […]

Change doesn’t happen overnight, especially in education. For years, academics and business executives alike have questioned whether the insights from business school research conducted are getting into the hands of those who need it. The debate about “rigor versus relevance” is age-old. While the answer may seem simple, the process of getting there is complex. […]

Everything around us seems to be getting smarter by the day—like smart refrigerators, driverless cars and robotic assistants. The “Internet of Things” (IoT), which is the internet-enabled network of everyday devices, has become prevalent in our lives, both inside and outside of the workplace. But with the rapid developments in recent technologies like Artificial Intelligence […]

Home-sharing has revolutionized the lodging market. Today, digital platforms such as Airbnb and HomeAway are popular choices over conventional hotel stays. With the industry expanding exponentially over the past decade, home-sharing lodging is expected to reach $107 billion—or 10% of total accommodation bookings in the country—by 2025. So what makes Airbnbs so popular? Three researchers […]

According to the Food and Agriculture Organization, by 2050 the world’s population will have an estimated 9.1 billion people, and food production will need to expand by 70 percent in order to match the increased rate of consumption. The future of food security is in the hands of consumers and producers and what they can […]

Consumers today are heavily dependent on online reviews to make informed choices about what to buy. In fact, studies show that as many as 90 percent of consumers read online reviews before making financial decisions, and nearly 70 percent trust these opinions. Given their importance, how do you tell if the reviews are from genuine […]

  A board of directors plays a crucial role in determining the success of any organization and is largely responsible for major strategic decisions. However, females in these top management roles are often underrepresented. Without women on boards, companies are losing out—not only on talented leaders, but also on different perspectives of business. This raises […]

Remember the last time you donated warm clothes to a homeless shelter and felt good about yourself? Or that time your friends helped you get through a difficult life problem after which you couldn’t help but feel extreme gratitude towards them? A lot of traditional research has been done on why people help and how […]

Most public officials want to stay in office—and insurance regulators are no different. In the days, weeks, and months leading up to the elections, many assume that public officials would be proactive, striving to implement policies that improve their credibility and increase their chances of reelection. However, recent studies by Martin Grace, Harry Cochran Professor […]

The “agency theory of the firm,” a way of looking at social interactions in business, says that managers are agents of shareholders. As such, managers must generally make decisions that maximize shareholder profits. Since the Citizens United case in 2010, those decisions have included the right to make unlimited independent political expenditures, under the right […]