‘Innovation is the name of the game’ this holiday shopping season
Fox School Assistant Professor of Marketing Sheri Lambert discusses how Black Friday, Cyber Monday and retailers’ sales tactics have changed in wake of pandemic PHILADELPHIA, Nov. 19, 2020 — The holiday shopping season is upon us, but it might look a bit different from previous years. With the world still in the midst of the […]
Keeping students engaged in a virtual classroom
A year ago, the phrase “Zoom fatigue” meant nothing to most of us. Now that our lives, education and jobs exist mainly at home, staying focused and engaged in a virtual environment has its challenges. But Fox School staff and faculty have worked tirelessly to keep students engaged in a myriad of ways. From leveraging […]
To binge or not to binge?
How many Friday afternoon office conversations go a little something like this? “What are your plans for the weekend?” “We’re hoping to binge the new season of ‘Ozark.’ We’ve been waiting for this to drop on Netflix for months.” But binge-watching, by definition, is not supposed to be a planned activity. It’s supposed to be […]
How political negativity rules our brains
Many Americans have already begun to cast their votes for the 2020 election, which will decide their representatives in Congress and who controls the White House. Supporters of both major political parties are often motivated by the opportunity to elect their preferred candidates. But some voters may be motivated by something else—punishing the other party’s […]
Is branding the last thing to worry about in crisis?
The current public health and economic crisis brings with it an unprecedented number of challenges for businesses. Given this cloud of uncertainty, one question that businesses face today is—what should brand communication look like? On Sept. 16, the Translational Research Center (TRC) brought together research and industry experts to discuss the impact of COVID-19 on […]
Forecasting the future
Fox School of Business faculty member Guntram Werther outlines how holistic forecasting can be applied to the current COVID-19 pandemic PHILADELPHIA, Oct. 1, 2020 — Iceland has been using their national police to contact trace COVID-19. In Israel, they’ve used Shin Bet, the country’s internal security service. Here in the U.S., the response has differed, […]
Sheri Lambert envisions far-reaching opportunities for Fox School’s Center for Executive Education
Sheri Lambert can’t wait to share her vision for the future, especially now that she has taken on a new role as managing director of the Fox School’s Center for Executive Education. “It’s an exciting time for the Center with its increased ability to do more virtual workshops and training,” says Lambert, an assistant professor […]
Five “Smart Ones” craft new brand strategy
How often can you say that your homework changed a company’s mind? Students in the Strategic Advertising and Marketing program, a joint master’s degree offered by Temple University’s Fox School of Business and Klein College of Media and Communication, proved that hard work pays off. Five graduate students took on a final project in their […]
The digital doctor experience
The emergence of online platforms for healthcare has been growing in popularity over the past decade. Now, with the COVID-19 pandemic and social-distancing, telehealth is more useful than ever. Online question and answer (Q&A) forums where patients can directly raise their questions or concerns to their doctors are one of the most efficient methods of […]
A Temple Diamond Award winner on embracing rejection and trusting the process
Across the U.S., college students’ lives have been uprooted, leaving many uncertain about their futures. As the school year comes to an end, Temple University has presented numerous awards recognizing the students who embody great leadership and academic achievement, such as the Diamond Award. The Diamond Award is the highest recognition by Temple’s Student Affairs […]
Chatbots can help improve sales…provided you don’t reveal it’s a chatbot
Fox School of Business professor analyzes chatbot effectiveness, depending on whether the chatbot discloses that it is a robot. PHILADELPHIA, Jan. 31, 2020—Need to order a pizza? There’s a chatbot for that. Need to pay off your credit card? There’s a chatbot for that, too. In fact, there could soon be a chatbot for just […]
Marketing opera for a new generation
The word “opera” doesn’t typically trigger images of young people. One may think of tiny binoculars and fur coats, but probably not anyone below the age of forty—unless you attend a show at Opera Philadelphia. Dennis Paris noticed something interesting about the audience when he attended an opera in which his daughter was cast. “My […]
Where is big data going next?
Big data is a buzzword everywhere in the business world, but there are a few specific sectors where this revolution is making an especially big impact: information systems, operations management and healthcare. That’s why Subodha Kumar, the Paul R. Anderson Distinguished Professor of Marketing and Supply Chain Management at the Fox School, turned his attention […]
What’s Next for These 2019 Fox Graduates?
Graduating from college is a time of excitement, anticipation and anxiety for many. Completing a degree is an achievement to celebrate, and the Class of 2019 will do just that at commencement on May 9 in the Liacouras Center. They will be surrounded by their friends, family, classmates and professors that helped make success a […]
MSCM Department Chair Message May 2019
Another semester has just about ticked over since the last chair’s message from December. As May begins, there is a great deal of excitement in the air. Seniors are getting ready to graduate, faculty are getting final projects and exams graded (and getting ready for the summer!)—and it is an opportune time to pause and […]