Taking VeraTemp Global
Brooklands is a ten-month old company in Florida run by a small group of investors and entrepreneurs. VeraTemp(+) is the brand name of the non-contact thermometer in Brooklands’ portfolio of medical devices. Fox Management Consulting worked with Brooklands to create an implementation plan that would enable Brooklands to effectively manage their business through a time of drastic internal expansion. Fox MC recommended pursuing a global licensing strategy, which had the highest projected ROI. Since the project, Brooklands has invested $500,000 in marketing and product redesign for VeraTemp. Read more.