Xueming Luo

Professor and Charles Gilliland Distinguished Chair, Professor of Marketing, Strategy, and MIS

  • Marketing & Supply Chain Management

    Founder/Director of Global Center on Big Data in Mobile Analytics
Office: Alter Hall 511
Phone: 215.204.4224
Email: Xueming.Luo@temple.edu

Xueming Luo is Charles Gilliland Chair Professor of Marketing, Professor of Strategic Management, Professor of Management Information Systems.  He is the Founder/Director of the Global Center for big data in mobile analytics in the Fox School of Business at Temple University.

Xueming Luo has been ranked as the top 1st worldwide (2006-2010 period) regarding Citations and Impact in top five marketing journals (JMR, MKSC, JM, JCR, JAMS),  also ranked as the top 15th among all authors around the world (2008-2017 period) in the two premier AMA Journals (Journal of Marketing Research, Journal of Marketing): see the list here, and ranked as the top 21th among all authors around the world in the same period in the top four premier Journals (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science) in the marketing discipline: see the list here.

He is a thought leader in digital mobile marketing, omnichannel customer analytics, and social responsibility with machine learning, artificial intelligence, engineering models, and big data field experiments. His current research focuses on sharing economy platform algorithms, unstructual audio/image/video data, and smart city analytics for personalized recommendations, promotions, competitive pricing, omnichannel, social media networks advertising, and customer equity metrics. Xueming has worked with leading global companies in mobile communications, banking, retailing, health care, pharmaceutical, and petroleum industries. His work has been featured by most top ranking journals in Marketing, Strategy, Information Systems, and Management, as well as popular trade press such as the Wall Street Journal, ScienceDaily, Forbes, Financial Times, Harvard Business Review, MIT Sloan Management Review, and others.