|Office:||Alter Hall 562|
|Research Interests:||Decision Neuroscience, Biases in decision making, Decision preferences across the lifespan|
Dr. Vinod Venkatraman is currently an Associate Professor in Marketing, and Associate Director of the Center for Neural Decision Making at the Fox School of Business, Temple University. He joined Temple University in July 2011 after completing his PhD in Psychology and Neuroscience at Duke University. His research involves the use of behavioral, eye tracking, neurophysiological and neuroimaging methodologies to study the effects of context, state and individual traits on decision preferences. A core emphasis of his research is in the application of findings from the laboratory to real-world decisions in the areas of financial decision making, public policy, and marketing communications.
Dr. Venkatraman received the Early Career Award from the Society of Neuroeconomics in 2016 for his contributions to the area of decision neuroscience. His research has been published in leading scientific journals including Journal of Marketing Research, Journal of Neuroscience, Neuron and Journal of Consumer Psychology, and featured in popular media outlets including BBC, Forbes, NPR, LA Times, and Newsweek. Several of his recent research projects have been funded through grants and collaborations with the industry. He is currently a member of the Academic advisory board for neuroscience and behavioral sciences at IPSOS, a leading market research company.
- Rosenbaum, G., Venkatraman, V., Steinberg, L., Chein, J. The Influences of Described and Experienced Information on Adolescent Risky Decision Making Developmental Review 47 (2018), 23-43.
- Yoon, S., Vo, K.D., and Venkatraman, V. Variability in Decision Strategies Across Description-based and Experience-based Decision Making, Journal of Behavioral Decision Making 30:4 (2017), 951-963.
- Martinez, D. L.*, Venkatraman, V.*, Brusoni, S., and Zollo, M. Cognitive Neurosciences and Strategic Management: Opportunities and Challenges in Tying the Knot. Advances in Strategic Management, 32 (2015), 351-370.
- Venkatraman, V., Dimoka, A., Pavlou, P., Vo, K., Hampton, W., Bollinger, B., Hershfield, H., Ishihara, M., Winer, R. Predicting Advertising Success: New Insights from Neuroscience and Market Response Modeling. Journal of Marketing Research, 52:4 (2015), 436-452.
- Plassmann, H.*, Venkatraman, V.*, Huettel, S.A., Yoon, C. Consumer Neuroscience: Applications, Common Criticisms and Possible Solutions. Journal of Marketing Research, 52:4 (2015), 427-435.
- Venkatraman, V., Payne, J.W. and Huettel, S.A. An Overall Probability of Winning Heuristic for Complex Risky Decisions: Choice and Eye Fixation Evidence, Organizational Behavior and Human Decision Processes, 125:2 (2014), 73-87.
- Venkatraman, V. Why Bother with the Brain? A Role for Decision Neuroscience in Understanding Strategic Variability, Progress in Brain Research, 202 (2013), 267-288.
- Venkatraman, V., Clithero, J. A, Fitzsimons, G. J. and Huettel, S. A. New Scanner Data for Brand Marketers: How Neuroscience can Help Better Understand Differences in Brand Preferences, Journal of Consumer Psychology 22:1 (2012), 143-153.
- Venkatraman, V., Payne, J.W., Bettman, J.R., Luce, M.F. and Huettel, S.A. Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making, Neuron, 62:4(2009), 593-602.
Fox School of Business, Temple University
- Foundations of Marketing Research
- PhD seminar on Judgment and Decision Making
- Introductory database management for Marketing
- The Temple News, “Fox Professors Link Brain Activity to Ad Success,” February, 2015
- Technically Philly, “Temple U Researchers Find Brain Sweet Spot for TV Ad Success,” Jan 21, 2015.
- Science Magazine Sifter, “What Will be the Best Super Bowl Commercial? Science May Have the Answer,” January 27, 2015
- Science Daily
- The Independent
- Huffington Post
- India Times