Although everyone knows that their brand is the backbone of their business, few people fully understand the practical steps needed to protect their brand. This session explains what a trademark is (and what it is not). The speaker will describe some of the mistakes she most commonly encountered in IOT-related applications during years of reviewing trademark applications at the U.S. Patent and Trademark Office. No prior knowledge of trademark law or the application process is necessary.
Training Topics: COVID-19 General Support, Legal Issues
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