Event Details

Date: January 30, 2021
Time: 8:00 am to 12:00 pm
Location: Online Via Zoom
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Registration Deadline: 1/30/21 8:00 AM (EST)
Fee: No Fee
Point of Contact: Kiki Leavy
Program Format: Online Meeting (Live)
Training Topics: COVID-19 General Support, Managing a Business, Marketing/Sales

Do you have a food-based business, restaurant, food cart, or interested in starting one? Don’t know where to begin in the Hospitality Industry? Temple SBDC is hosting a nine-module series to teach you everything you need to know. There will be open office hours on Saturday afternoons after class to ask the experts specific questions about your business. All modules and office hours are virtual.

This workshop is the second in a nine-part series, and you may attend any or of the sessions, as you see fit. This session will cover brand strategy, and how to segment customers, create target marketing, and position your business in the marketplace.

Attendees will be able to:
Understand how to develop a Brand Strategy document
Identify potential consumer segments
Select a primary & secondary target market
Create a positioning statement for their brand

Target Audience:
Food-based businesses
Restaurants, food carts, etc.
Individuals interested in starting a food business
This webinar will be presented by Tandem Associates, a well-established marketing group with years of
experience in the food marketing industry.

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Register now!