Point of Contact: Temple SBDC
Program Format: Online Meeting (Live)
Training Topics: eCommerce, Internet/Web Training, Marketing/Sales, Technology
One thing small business owners learned during the pandemic is that digital marketing is a necessary evil. Pre-pandemic, many businesses managed quite well without a strong online presence, through direct sales, trade shows, networking events and other in-person sales methods.
But now most businesses will reluctantly acknowledge the importance of digital marketing. The problem is, that it often can feel like throwing money at giant companies like Google and Facebook, without any clear way to measure a return on that investment. How can you make better use of your time and money to connect with your ideal customers when they are ready to
In this webinar, we will review six tips that can help you make those connections and feel more strategic in your digital outreach. These tips are based on working with hundreds of small business owners across the country using a proven framework for tracking down target customers. No acronyms in this session (SEO, PPC, etc.), just customer-focused information coming from a digital marketing skeptic.
Kelly Berry has been helping small businesses for over 15 years, as a researcher, trainer, speaker, consultant, and facilitator. She doesn’t sell digital marketing services, but she works alongside some of the top digital marketing specialists in the country in her role as a team leader for the National Center for Economic Gardening and for the Wisconsin Center for Business Intelligence. Through her own research, observations, and consultations with small business owners, she has put together some key tips that stand out for B2B business owners regardless of industry. Kelly is co-owner of ResourceAbility, LLC, a small business marketing research firm, and founder of Learn Start Grow, LLC, an online business devoted to helping small businesses grow through training, consulting, accountability and peer group facilitation.