Point of Contact: Temple SBDC
Program Format: Online Meeting (Live)
Training Topics: eCommerce, Internet/Web Training, Marketing/Sales, Social Media, Technology
Please join us for an exciting 90-minute workshop to identify Your Ideal Buyer
Buyer personas are an integral part of any successful Digital Marketing or Sales Strategy
A buyer persona is a fictional characterization of your ideal target audience. With a clear and concise picture of who you are targeting, it’s much easier to develop an effective Digital Marketing strategy that speaks directly the goals and challenges of your ideal customer. This allows you to nurture a strong and healthy customer base while building a profitable business.
During this fun-filled & action-packed workshop, you will learn:
– Why Buyer Personas are so Important
– How to Create Buyer Personas
– How to Segment Your Buyers
– Create a Name & Story for Your Ideal Buyer
– Identify Buyer’s Challenges, Frustrations and Goals
– Use Your Buyer Persona to Craft Your Digital Marketing & Sales Strategy
Small businesses looking to increase their online presence
Businesses looking to make Digital Marketing work for them
Beginner to intermediate web users with some social media or website presence
Weslyene Greer of Transformed Sales and Curt Anderson, of B2Btail, will be presenting this workshop.
With 15 years in sales and leadership, Wesleyne Greer understands the challenges of being at the top of her game. Having managed multi-million dollar teams, Wesleyne marries her love for sales and her passion for coaching at Transform Sales . She has a strong track record for driving revenue through sales, marketing, and ongoing customer support. This has earned her numerous accolades, including multiple “sales team of the year” and “sales excellence” awards.
Curt founded an eCommerce company in 1995 that was ranked 3X on the Internet Retailer Magazine Top 1000 eCommerce Companies. Since selling that company, Curt has served as an eCommerce consultant targeting manufacturers including spending 4 years at the New York Small Business Development Center (SBDC). Curt is the author of “Stop Being the Best Kept Secret” and founder of B2Btail.com, an eCommerce resource guides for manufacturers.