Xue Bai
Marketing and Supply Chain Management
Associate Professor
  • Office LocationAlter Hall 512
  • Curriculum Vitae View
  • Titles & RolesMilton F. Stauffer Senior Research Fellow

Biography

Dr. Xue Bai is an Associate Professor of Marketing and Management Information Systems and the Milton F. Stauffer Senior Research Fellow. She joins the Fox School from the University of Connecticut, where she had served since 2007 as a faculty member in the School of Business.

Bai’s research applies data mining and mathematical modeling methods to problems in online platforms and social media. She has led courses on similar topics. She publishes in top journals in information systems and management science. She is a senior editor of the Production and Operation Management journal and an associate editor of Decision Support Systems, and has served as an associate editor of Information Systems Research for many years.

Bai earned her PhD degree from Carnegie Mellon University and her BS degree from Tsinghua University.

  • Bhattacharya, T. Phan, X. Bai, E. M. Airoldi. 2018. A Co-Evolution Model of Net-work Structure and User Behavior in Online Social Networks: The case of Network-Driven Content Generation. Information Systems Research. 30(1): iii-viii, March 2019.
  • Zhao, B. Zhang, X. Bai. 2018. Estimating Contextual Motivating Factors in Virtual Inter-organizational Communities of Practice: Peer Eects and Organizational In Information Systems Research. 29 (4): iii-viii, December 2018.
  • Li, X. Fang, X. Bai, O. Sheng. 2017. Utility-based Link Recommendation for Online Social Networks. Management Science. 63(6), pages 1938{1952, 2017.
  • Bai, S. Bhattacharjee, F. Boylu, R. D. Gopal. 2015. Growth Projections and Assortment Planning of Commodity Products Across Multiple Stores: A Data Mining and Optimization Approach. INFORMS Journal on Computing. 27(4) pages 619{635, 2015.
  • Bai, R. Krishnan, R. Padman, H. Wang. 2013. On Risk Management with Information Flows in Business Processes. Information Systems Research. 24(3) pages 731{744, 2013.
  • Bai. 2012. A Mathematical Framework for Data Quality Management in Enterprise Systems. 2012. INFORMS Journal on Computing. 24(4) pages 648{664, 2012.
  • Bai, M. Nunez, J. Kalagnanam. 2012. Managing Data Quality Risk in Accounting  Information Systems. Information Systems Research. 23 (3) pages 453{473, 2012.”