Sheri Lambert joins the Fox School as an Assistant Professor of Practice and an Academic Director, MS, Marketing. As a member of faculty, she is teaching a variety of upper division Marketing courses (Consumer & Buyer Behavior, Market Strategy, International Business, and Digital Innovation in Product Management & Branding). In addition, she has led students in a Global Immersion (International Business 250() to Bangkok. Sheri is the recipient of the 2018-19 MSCM Teaching Award
She has taught for several years as an adjunct professor teaching upper level courses in the Digital Innovation in Marketing program for Temple University, as well as courses in Marketing and Market Research for West Chester University.
She received her Masters of Business Administration in Marketing from the Stephen M. Ross School of Business at the University of Michigan, and a Bachelor of Science in Industrial Engineering from Purdue University.
Prior to joining the Fox School, she served as Chief Growth Officer at Big Sofa Technologies and a member of its Global PLC Board. She maintains over 25 years of executive management and high level experience, including years of market research consulting engagements in both consumer and B2B sectors across a wide range of industries and methodologies. Areas of expertise include strategic planning, organization, development and management with Leger Marketing, Ipsos and Kantar Group. At Ipsos, she was the Global Head and Executive Vice President of the Travel & Leisure Sector and Global Loyalty. At TNS she served as Managing Director of its North America Transportation, Travel & Hospitality Sector and was President of TNS NFO Plog Research Company. Like many, Sheri is devoted to community and charity work. She has sat on various boards and committees in the Philadelphia area, including the Elite Companies Charitable Foundation and Breastcancer.org. Her recent involvement has taken center stage with Greater Philadelphia UNICEF, The Academy Ball and the Philadelphia Charity Ball.