Monica Wadhwa
Associate Professor
  • Office LocationAlter Hall 510
  • Curriculum Vitae View
  • Website Visit
  • Titles & RolesLiacouras Research Fellow
    Research Impact Director, Translational Research Center


Dr. Monica Wadhwa is an Associate Professor in the Department of Marketing and Supply Chain Management. She has received a Ph.D. in Marketing from the Stanford Graduate School of Business. Prior to her career in business academia, she has worked in the industry as a management consultant.

Dr. Wadhwa’s research focuses on understanding the motivational and affective determinants of consumer decisions making. Her recent work focuses on uncovering nudges that can motivate consumers to make choices that are better for them from a long term perspective, such as eating healthy, saving more, and being more environmentally friendly.

She has presented her work at various important international marketing conferences and events such as TedX. Her work has been published in leading peer-reviewed journals such as the Journal of Marketing Research, the Journal of Consumer Research, Psychological Science and Organizational Behavior and Human Decision Processes. Her work on customer motivation has received a Citation of Excellence award from the Emerald Management Reviews as the top 50 management articles that are known for their novelty, inter-disciplinary interest and current managerial relevance. Her recent work on busy mindsets and self-control has the second highest Altmetric score of all papers published between May 2018 and May 2019; Altmetric score represents “each article’s record of attention, measure of dissemination and indicator of influence and impact.” Popular accounts of her work have been featured in numerous international media outlets including NPR, Harvard Business Review, Le Monde, Chicago Tribune, Daily Mail UK, Sydney Morning Herald, ANI News, Boston Globe, The Huffington Post, and the Atlantic.

Prior to joining Fox School, she was a faculty at INSEAD, where she taught in the full-time MBA and Executive education programs. Additionally, she developed and taught PhD courses on Consumer Behavior and Decision Neuroscience.

Learn more about Dr. Wadhwa’s research:
TedX | The Power of not Winning
NPR | Near Wins, And Not Quites: How Almost Winning Can Be Motivating
The Lisa Valentine Clark Show