Crystal Reeck
Assistant Professor


Dr. Crystal Reeck is a tenure-track Assistant Professor at the Fox School of Business, where she also serves as the Associate Director of the Center for Neural Decision Making. She completed both her Bachelor’s and Master’s degrees at Stanford University, and she holds a Ph.D. in psychology and neuroscience from Duke University. She joined the faculty from Columbia Business School, where she served as a Postdoctoral Research Scholar and Adjunct Assistant Professor in the Decision Making and Negotiations Cross Disciplinary area.

Combining both neuroscience and behavioral approaches, her research examines how the tension between emotions and control influences decision making and consumer behavior. Dr. Reeck is especially interested in clarifying how different strategies and ways of thinking help people manage emotions and improve outcomes. Her research interests include consumer behavior, emotion regulation, negotiations, and decision making. She has published her research in peer-reviewed journals that span multiple fields, including Science, Proceedings of the National Academy of Sciences, and Trends in Cognitive Sciences.

Dr. Reeck has won several awards for her research as well as her teaching. In addition to awards from Temple, she has also been honored by the Social and Affective Neuroscience Society and was named a Rising Star by the Association for Psychological Science. Her work has been featured in media outlets, such as Bloomberg Businessweek, and funded by various foundations and national granting agencies, including the National Science Foundation and the American Psychological Association.

Knowledge Hub