The one-of-a-kind Master of Science in Strategic Advertising and Marketing combines global leadership insights from the Fox School of Business with the storytelling expertise of Temple University’s Klein College of Media and Communication. Designed for professionals working in the industry, the part-time curriculum delivers the hard and soft skills to build a strong brand. You’ll gain hands-on experience in crafting multiplatform media plans, proposing market research strategies, creating data visualizations, and analyzing performance metrics, so you develop the skills to bridge the gap between marketing and advertising—and the expertise for your career to take flight.

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30 credit hours

Part-time program

Evening courses

completion pathway

Craft a Compelling Career Journey

The Master of Science in Strategic Advertising and Marketing curriculum balances theory with practical, hands-on application that is relevant for the rapidly evolving media environment. Learn from industry-expert faculty how you can advance your strategic thinking—and your career. This program prepares you for any of the following roles:
  • Director of Advertising and Data Analytics
  • Director of Mobile Strategy
  • Integrated Marketing Manager
  • Interactive Account Director
  • Interactive Brand Strategist
  • Interactive Content Producer
  • Interactive Marketing Manager/Strategist
  • Interactive Marketing Specialist
  • Lead Generation Specialist
  • Manager of Strategic Planning
  • Marketing Analytics Director
  • Marketing Research Analyst
  • Mobile Advertising Account Manager
  • New Media Planner/Buyer
  • Paid Search Specialist
  • Product Manager
  • SEO Account Manager
  • SEO Specialist
  • Social Media Manager
  • User Experience Strategist



"So far [the program] ... has connected the dots to make everything more applicable to the real world. I think it goes hand-in-hand with working in the industry, because it gives you the chance to understand it from not only the educational standpoint but also from the actual working standpoint."

-Brittany Turner (MS Strategic Advertising & Marketing, 2019)

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Application Information & Deadlines

Applications will be reviewed as they are received and may be considered after the deadline on a case-by-case basis.

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Rachel Brown
Admissions Coordinator - MBA and MS Programs


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