About the Program

The Master of Science in Marketing features a hands-on curriculum from marketing leaders, so you gain the knowledge and skills that will drive your personal success. Practice applying cutting-edge marketing theory on live data and actual business challenges faced by real-world organizations, and take advantage of a flexible pathway to find the work-study balance that suits your personal and professional goals.

  • Curriculum

    Learn about the courses that will enhance your technological expertise.

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  • Timeline

    See more about the flexible timeline that fits the needs of both full-time and part-time students.

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  • Faculty Highlights

    Discover details about the leaders of academia and industry who teach within the program.

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  • Location

    Find out about our classroom setting at Temple University Center City.

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Learning Goals

  • Goal #1: Understand and apply the 4P’s of marketing.

  • Goal #2: Develop a marketing plan for an organization.

  • Goal #3: Conduct quantitative analysis and measurement to enable marketing decision-making.

  • Goal #4: Manage and utilize existing data assets to draw insights that enable marketing decisions.

  • Goal #5: Understand and evaluate consumer behavior and link to marketing strategy.

  • Goal #6: Understand and apply strategic marketing concepts, integrating data analysis, consumer behavior, and other theories to make decisions.

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Have a more immediate question about the program? Connect with the Fox admissions representative:

Rachel Brown
Admissions Coordinator - MBA and MS Programs


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