The Master of Science in Marketing features a hands-on curriculum from marketing leaders, so you gain the knowledge and skills that will drive your personal success. Practice applying cutting-edge marketing theory on live data and actual business challenges faced by real-world organizations, and take advantage of a flexible pathway to find the work-study balance that suits your personal and professional goals.
Learn about the courses that will enhance your technological expertise.
See more about the flexible timeline that fits the needs of both full-time and part-time students.
Discover details about the leaders of academia and industry who teach within the program.
Find out about our classroom setting at Temple University Center City.
Goal #1: Understand and apply the 4P’s of marketing.
Goal #2: Develop a marketing plan for an organization.
Goal #3: Conduct quantitative analysis and measurement to enable marketing decision-making.
Goal #4: Manage and utilize existing data assets to draw insights that enable marketing decisions.
Goal #5: Understand and evaluate consumer behavior and link to marketing strategy.
Goal #6: Understand and apply strategic marketing concepts, integrating data analysis, consumer behavior, and other theories to make decisions.
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