Marketing and Supply Chain Management

The Risks and Rewards of Brand Personification Using Social Media Associate Professor of Marketing and Supply Chain Management Dr. Jay I. Sinha recently published an article in MIT Management Review on the role played by social media in branding of a company or a specific product.

The Fox School of Business at Temple University will introduce two new undergraduate majors for the 2015-16 academic year: Supply Chain Management and Financial Planning. In all, the Fox School offers students a choice of 15 undergraduate majors. “The additions of Supply Chain Management and Financial Planning as majors further bolster the Fox School’s reputation […]

It started in January 2010 with a $10 bill. In the five years since its inaugural spring semester, the 10-10-10 Foundation – launched out of Dr. Jean Wilcox’s Entrepreneurial Marketing course at the Fox School of Business – has seen more than 1,000 students raise in excess of $200,000 and help innumerable people and foundations […]

The science of advertising There’s plenty to learn from science about consumers’ buying tendencies and marketing. The Philly Voice, a newcomer to the Philadelphia media market which publishes daily, highlighted the related research findings of Dr. Maureen “Mimi” Morrin, Professor of Marketing and Supply Chain Management, and Dr. Angelika Dimoka, Associate Professor of MIS and […]

An identity crisis for Philly brands? Will an international audience embrace Philadelphia-area brands like Rita’s Water Ice or Philly Pretzel Factory, should these companies choose to expand? PBJ spoke with Dr. Jay I Sinha, Associate Professor of Marketing and Supply Chain Management at the Fox School, for a closer look at brand identity.

Making ‘scents’ A research study co-authored by Fox School Professor of Marketing and Supply Chain Management, Dr. Maureen “Mimi” Morrin, is believed to be the first to show the affects of fragrance on consumers’ feelings and an impact on their purchasing habits. Temple’s daily, university-wide e-newsletter picked up the story on Morrin’s research.

For the first time, Temple University’s Fox School of Business will offer a Mini MBA certificate program for law professionals. The accelerated weekend program, offered in partnership with Temple’s Beasley School of Law, is designed to equip working attorneys and recent law school graduates with the business acumen that’s most relevant and necessary to today’s […]

On Thursday, January 22, Temple University Fox Global MBA students had the pleasure of meeting and hearing globally recognized leader and strategist, Dr. Filippo Passerini, speak at Temple’s Center City Campus from 11:30 a.m. – 12:30 p.m. MBA students and faculty had the opportunity to meet Filippo because of Fox’s own Dr. Mitrabarun Sarkar, who met Filippo […]

Fox School of Business PhD candidate Mike Obal, whose research includes disruptive innovation adoption, interorganizational relationships, new product development (NPD), and online marketplaces, has been hired as an Assistant Professor of Marketing at the Manning School of Business at the University of Massachusetts Lowell. Obal won the 2013 Robert Robicheaux Best Supply Chain Management Dissertation […]

A PhD student from Temple University’s Fox School of Business proved she can stand out in a crowd. Michelle Andrews received the Best Conference Paper Award at the 2014 American Marketing Association Summer Educator Conference Aug. 2 in San Francisco. Andrews’ paper, titled, “Using Mobile Technology to Crowdsense,” employed crowdedness as an environmental factor that […]

A PhD student from Temple University’s Fox School of Business proved she can stand out in a crowd. Michelle Andrews received the Best Conference Paper Award at the 2014 American Marketing Association Summer Educator Conference Aug. 2 in San Francisco. Andrews’ paper, titled, “Using Mobile Technology to Crowdsense,” employed crowdedness as an environmental factor that […]

Anthony Di Benedetto, professor of marketing and supply chain management and Senior Washburn Research Fellow, has been ranked sixth globally among innovation management scholars. Temple University was also highlighted as one of the top 10 innovation management universities in the world, ranked 10th. Temple and the University of Pennsylvania are the only universities in Greater […]

Human beings are constantly engaging the five senses. But how does this sensory experience impact a consumer’s choice behavior? This question was explored at the Fox School of Business’ first-ever sensory marketing conference, Understanding the Customer’s Sensory Experience. The conference was held on June 5th and 6th, at Alter Hall, home of Temple University’s Fox […]

Mike Obal, a fifth-year PhD candidate in the Department of Marketing and Supply Chain Management at the Fox School of Business, recently won the 2013 Robert Robicheaux Dissertation Proposal Award from the Society for Marketing Advances (SMA). “It’s just really exciting to win an international award,” he said. “I know that it’s the type of […]

Anthony Di Benedetto, professor of marketing and supply chain management and Senior Washburn Research Fellow, has been ranked sixth globally among innovation management scholars. Temple University was also highlighted as one of the top 10 innovation management universities in the world, ranked 10th. Temple and the University of Pennsylvania are the only universities in Greater […]