Will robots replace humans at work?
As technology evolves, this question has been on the minds of many. For repetitive jobs, some are already automated. But managers and supervisors, whose jobs require higher levels of cognitive ability, should be safe—right?
Xue Guo and Zhi Cheng, two doctoral students in the Fox School’s Department of Management Information Systems, studied how the new technologies like TaskRabbit, a leading online platform to find immediate help for everyday tasks, have affected managerial-level jobs.
In analyzing data from the housekeeping industry, Guo and Cheng found a 2.9 percent decrease in the total number of offline full-time workers after the platform’s introduction—a drop mainly driven by a decrease in the number of frontline supervisors and managers.
Effects of Digital Management
The evolution of the gig economy—and the subsequent digital platforms—has created new opportunities for those searching for work. ‘Gigs’ allow people to be more selective about the employers they want to work for, receive relatively higher pay and choose from a field of work options. Even employers enjoy the flexibility of recruiting extra help as needed, reducing fixed labor costs and presenting them with options for specialized skills.
So how do these platforms change the rules of the workplace, especially for management?
To answer that question, the researchers integrated data from TaskRabbit, the Bureau of Labor Statistics and the Census Bureau, aiming to better understand the impact of the gig economy for routine cognitive workers versus manual workers.
“After the entry of TaskRabbit,” says Guo, “we observed a 5.5 percent decrease in first-line managerial jobs.” Manual workers, such as cleaners and janitors, were not as affected. This suggests that the platform mostly affected middle-skill management, whose primary tasks were to arrange and schedule service in the housekeeping industry.
Managers Moving to TaskRabbit
TaskRabbit reduced the demand for offline managers in the industry by directly connecting some of the tech-savvy cleaners to their clients. According to Guo, the detailed information about clients’ requirements and workers’ qualifications “allows them to connect with each other at lower search costs.”
Not all managers who left the industry were replaced by robots, however. Supervisors who were skilled in using technology could move to these digital platforms, giving them more freedom in an online role. “On TaskRabbit, managers could recruit and supervise regular cleaners more efficiently,” reasons Guo. “The platform also provided more flexibility and autonomy, incentivizing them to move online.”
Laborers Grapple with Technology
The researchers found that TaskRabbit increased the productivity of manual workers by efficiently planning schedules, monitoring their performance and solving disputes, subsequently driving market demand. The platform also attracted workers of different skills and backgrounds while increasing labor supply and accessibility by reducing the barriers of entry to get a job.
Laborers could also take advantage of the options for flexibility and mobility. “We observed that, even though the number of jobs has reduced, we could see an increase in self-employed workers,” says Guo. “Later studies may look at the actual wage differences, but TaskRabbit can support the option of self-employment of both managers and laborers.”
Learning To Keep Up
Thanks to technological changes like these, the dynamics of the traditional workplace are continuing to shift. Generalizing to other industries, Guo mentions that these platforms increase productivity and allow for more efficient business models, but may come at a cost to the less computer literate.
The researchers, however, are positive about this emerging economy in the future of work. “The barrier to entry of TaskRabbit is not very high,” says Guo. While this skills-biased technology change is happening in the workplace, it can create new opportunities—particularly for those entrepreneurial workers willing to learn.
This article is a sneak peek of the next issue of On The Verge, the Fox School’s flagship research magazine. For more stories, visit www.fox.temple.edu/ontheverge.