Xueming Luo

Profile Picture of Xueming Luo

Xueming Luo

  • Fox School of Business and Management

    • Marketing

      • Charles E. Gilliland, Jr. Professor


Xueming Luo is Charles Gilliland Distinguished Chair Professor of Marketing, Professor of Strategic Management, Professor of Management Information Systems. He is the Founder/Director of the Global Institute for Artificial Intelligence and Business Analytics in the Fox School of Business at Temple University. He is interested in digital mobile marketing, omnichannel customer analytics, and social responsibility with machine learning, artificial intelligence, engineering models, and big data field experiments. His current research focuses on sharing economy platform algorithms, unstructual audio/image/video data, and smart city analytics for personalized recommendations, promotions, competitive pricing, omnichannel, social media networks advertising, and customer equity metrics. His work has been featured by most top ranking journals in Marketing, Strategy, Information Systems, and Management, as well as popular trade press such as the Wall Street Journal, ScienceDaily, Forbes, Financial Times, Harvard Business Review, MIT Sloan Management Review, and others. Professor Luo has been ranked as 8th worldwide regarding Author Productivity in the Premier Marketing Journals (Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research) during 2013-2022.

Research Interests

  • Large-scale field experiment mobile marketing
  • Customer analytics with machine learning and big data
  • Deep learning for personalized promotions
  • Competitive pricing
  • Omnichannel targeting
  • Social media networking ads
  • Artificial intelligence and recommendation algorithms

Courses Taught




BA 9107

Advanced Topics of AI and Machine Learning for Business Decisions


MKTG 9006

Empirical Modeling in Marketing


MKTG 9090

Sem-Sel Topics in Mktg


Selected Publications


  • Wang, Y., Luo, X., & Lin, Z. (2023). Estimating assortment size effects on platforms: Leveraging imperfect geographic targeting for causal inference. Production and Operations Management, 32(11), 3394-3412. SAGE Publications. doi: 10.1111/poms.14041.

  • Skiti, T., Luo, X., & Lin, Z. (2022). When More is Less: Quality and Variety Trade‐off in Sharing Economy Platforms. Journal of Management Studies, 59(7), 1817-1838. Wiley. doi: 10.1111/joms.12807.

  • Sun, C., Adamopoulos, P., Ghose, A., & Luo, X. (2022). Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model. Information Systems Research, 33(2), 429-445. Institute for Operations Research and the Management Sciences (INFORMS). doi: 10.1287/isre.2021.1071.

  • Zhang, S., Chan, T.Y., Luo, X., & Wang, X. (2022). Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption. Marketing Science, 41(3), 616-636. Institute for Operations Research and the Management Sciences (INFORMS). doi: 10.1287/mksc.2021.1318.

  • Tong, S., Jia, N., Luo, X., & Fang, Z. (2021). The Janus face of artificial intelligence feedback: Deployment versus disclosure effects on employee performance. Strategic Management Journal, 42(9), 1600-1631. doi: 10.1002/smj.3322.

  • Li, J., Luo, X., Lu, X., & Moriguchi, T. (2021). The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire? Journal of Marketing, 85(4), 123-140. doi: 10.1177/0022242920959043.

  • Luo, X., Qin, M., Fang, Z., & Qu, Z. (2021). Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions. Journal of Marketing, 85(2), 14-32. doi: 10.1177/0022242920956676.

  • Luo, X., Tong, S., Lin, Z., & Zhang, C. (2021). The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment. Journal of Marketing, 85(2), 50-69. doi: 10.1177/0022242920962510.

  • Tae, C., Luo, X., & Lin, Z. (2020). Capacity-constrained entrepreneurs and their product portfolio size: The response to a platform design change on a Chinese sharing economy platform. Strategic Entrepreneurship Journal, 14(3), 302-328. doi: 10.1002/sej.1360.

  • Luo, X., Zhang, Y., Zeng, F., & Qu, Z. (2020). Complementarity and cannibalization of offline-TO-ONLINE targeting: A field experiment on omnichannel commerce. MIS Quarterly: Management Information Systems, 44(2), 957-982. doi: 10.25300/MISQ/2020/15630.

  • Wang, W., Li, B., Luo, X., & Wang, X. (2020). AI agents for sequential promotions: Combining deep reinforcement learning and dynamic field experimentation. International Conference on Information Systems, ICIS 2020 - Making Digital Inclusive: Blending the Local and the Global.

  • Tong, S., Luo, X., & Xu, B. (2020). Personalized mobile marketing strategies. Journal of the Academy of Marketing Science, 48(1), 64-78. doi: 10.1007/s11747-019-00693-3.

  • Zhang, Y., Li, B., Luo, X., & Wang, X. (2019). Personalized Mobile Targeting with User Engagement Stages: Combining a Structural Hidden Markov Model and Field Experiment. Information Systems Research, 30(3), 787-804. doi: 10.1287/isre.2018.0831.

  • Phang, C., Luo, X., & Fang, Z. (2019). Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day. Journal of Management Information Systems, 36(2), 513-545. doi: 10.1080/07421222.2019.1598696.

  • Fong, N., Zhang, Y., Luo, X., & Wang, X. (2019). Targeted promotions on an E-book platform: Crowding out, heterogeneity, and opportunity costs. Journal of Marketing Research, 56(2), 310-323. doi: 10.1177/0022243718817513.

  • Luo, X., Tong, S., Fang, Z., & Qu, Z. (2019). Frontiers: Machines vs. humans: The impact of artificial intelligence chatbot disclosure on customer purchases. Marketing Science, 38(6), 937-947. doi: 10.1287/mksc.2019.1192.

  • Luo, X., Lu, X., & Li, J. (2019). When and How to Leverage E-commerce Cart Targeting: The relative and moderated effects of scarcity and price incentives with a two-stage field experiment and causal forest optimization. Information Systems Research, 30(4), 1203-1227. doi: 10.1287/isre.2019.0859.