Vinod Venkatraman

Profile Picture of Vinod Venkatraman

Vinod Venkatraman

  • Fox School of Business and Management

    • Marketing

      • Associate Professor

      • Washburn Research Fellow


Dr. Vinod Venkatraman is currently an Associate Professor in Marketing, and Director of the Center for Applied Research in Decision Making at the Fox School of Business, Temple University. He also holds a secondary affiliation with the Department of Psychology at Temple University. Dr. Venkatraman joined Temple in July 2011 after completing his PhD in Psychology and Neuroscience at Duke University. His research involves the use of behavioral, eye tracking, neurophysiological and neuroimaging methodologies to study the effects of context, state, and individual traits on decision preferences. A core emphasis of his research is in the application of findings from the laboratory to real-world decisions in the areas of consumer financial decision making, public policy, and marketing communications.

Dr. Venkatraman received the Early Career Award from the Society of Neuroeconomics in 2016 for his contributions to the area of neuroeconomics and decision neuroscience. His research has been published in leading scientific journals including Journal of Marketing Research, Journal of Neuroscience, Neuron, and Journal of Consumer Psychology, and featured in popular media outlets including BBC, Forbes, NPR, LA Times, and Newsweek. Several of his recent research projects have been funded through grants and collaborations with the industry. He is currently pursuing his sabbatical with the Global Science Organization at IPSOS in an effort to bridge the academia-industry gap and make research more accessible for business applications.

Courses Taught




MKTG 3511

Marketing Research


BA 9683

Research Project I


BA 9783

Research Project II


BA 9806

Integrative Perspectives on Business Knowledge


BA 9883

Research Project III


MKTG 9005

Seminar in Judgment and Decision Making


Selected Publications


  • Baldo, D., Viswanathan, V.S., Timpone, R.J., & Venkatraman, V. (2022). The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness. Psychology & Marketing, 39(10), 1979-1991. Wiley. doi: 10.1002/mar.21697.

  • Rosenbaum, G.M., Venkatraman, V., Steinberg, L., & Chein, J.M. (2021). Do adolescents always take more risks than adults? A within-subjects developmental study of context effects on decision making and processing. PLoS One, 16(8), e0255102. United States. 10.1371/journal.pone.0255102

  • Venkatraman, V. & Beard, E.C. (2020). Neural Correlates of Decision Variables and Strategic Preferences. In Psychological Perspectives on Financial Decision Making (pp. 21-38). doi: 10.1007/978-3-030-45500-2_2.

  • Casado-Aranda, L., Venkatraman, V., Sánchez-Fernández, J., & Luque-Martínez, T. (2020). Does Partisan Bias Modulate Neural Processing of Political Information? An Analysis of the Neural Correlates of Corruption and Positive Messages. Political Psychology, 41(1), 145-164. doi: 10.1111/pops.12581.

  • Venkatraman, V. & Yoon, S. (2020). Adaptivity in Decision-Making Strategies across Age: Process Insights and Implications. Journal of Marketing Behavior, 4(2-4), 103-132. doi: 10.1561/107.00000067.

  • Venkatraman, V. (2020). Disrupting Dual Systems: A Dynamic Decision-making Framework for Human Behavior. MSI Working Paper Series.

  • Lindgreen, A., Di Benedetto, V.V., Verdich, C., Vanhamme, J., Venkatraman, V., Pattinson, S., Clarke, A., & Khan, Z. (2019). How to write really good research funding applications. Industrial Marketing Management, 77, 232-239. doi: 10.1016/j.indmarman.2019.02.015.

  • Venkatraman, V. & Reeck, C. (2019). Decision Neuroscience: fMRI Insights into Choice Processes. In A Handbook of Process Tracing Methods: Second Edition (pp. 234-248).