Susan Mudambi

Susan Mudambi

  • Fox School of Business and Management

    • Marketing

      • Research Professor


Susan M. Mudambi is Professor of Marketing at the Fox School of Business, Temple University, and she has a secondary appointment in Management Information Systems. Her research addresses marketing strategy, international business and the role of technology and social media in marketing.

She has special expertise in customer and supplier relationship strategy, including branding, outsourcing and CRM. Her research is well-cited, with more than 6,500 Google Scholar citations, and publications in MIS Quarterly, Journal of Management Studies, Journal of Product Innovation Management, Journal of Economic Geography, Industrial Marketing Management and Journal of International Management.

She has extensive teaching experience in undergraduate, MBA, executive and doctoral programs in the U.S. and Europe. Her managerial experience includes positions at Bell+Howell and IBM, and in the political arena as a lobbyist and analyst. She earned a BA from Miami University, a MS from Cornell University and a PhD from the University of Warwick.

Courses Taught




MKTG 3508

Digital Marketing


BA 9783

Research Project II


BA 9802

Scientific Inquiry through Applied Research


BA 9883

Research Project III


BA 9883

Directed Reading/Study


Selected Publications


  • Blessley, M. & Mudambi, S.M. (2022). A trade way and a pandemic: Disruption and resilience in the food bank supply chain. INDUSTRIAL MARKETING MANAGEMENT, 102, 58-73. 10.1016/j.indmarman.2022.01.002

  • Chitturi, P., Taylor, S., & Mudambi, S. (2022). #THOUGHTLEADER: Tradeoffs in Social Media Strategies for B2B CEOs. Fox Business Review, 1(2).

  • Brown, B., Swani, K., & Mudambi, S. (2020). Introduction to the special issue: B2B advertising. Industrial Marketing Management, 89, 578-580. doi: 10.1016/j.indmarman.2020.02.006.

  • Swani, K., Brown, B., & Mudambi, S. (2020). The untapped potential of B2B advertising: A literature review and future agenda. Industrial Marketing Management, 89, 581-593. doi: 10.1016/j.indmarman.2019.05.010.

  • Barbro, P., Mudambi, S., & Schuff, D. (2020). Do Country and Culture Influence Online Reviews? An Analysis of a Multinational Retailer’s Country-Specific Sites. Journal of International Consumer Marketing, 32(1), 1-14. doi: 10.1080/08961530.2019.1635552.

  • Mudambi, S., Sinha, J., & Taylor, D. (2019). Why B-to-B CEOs Should Be More Social on Social Media. Journal of Business-to-Business Marketing, 26(1), 103-105. doi: 10.1080/1051712X.2019.1565144.

  • (2018). B-to-B-Markenführung. In Array, Springer Fachmedien Wiesbaden. doi: 10.1007/978-3-658-05097-9.