Biography
Susan M. Mudambi is Professor of Marketing at the Fox School of Business, Temple University, and she has a secondary appointment in Management Information Systems. Her research addresses marketing strategy, international business and the role of technology and social media in marketing.
She has special expertise in customer and supplier relationship strategy, including branding, outsourcing and CRM. Her research is well-cited, with more than 6,500 Google Scholar citations, and publications in MIS Quarterly, Journal of Management Studies, Journal of Product Innovation Management, Journal of Economic Geography, Industrial Marketing Management and Journal of International Management.
She has extensive teaching experience in undergraduate, MBA, executive and doctoral programs in the U.S. and Europe. Her managerial experience includes positions at Bell+Howell and IBM, and in the political arena as a lobbyist and analyst. She earned a BA from Miami University, a MS from Cornell University and a PhD from the University of Warwick.
Courses Taught
Number | Name | Level |
|---|---|---|
MKTG 3508 | Digital Marketing | Undergraduate |
BA 9783 | Research Project II | Graduate |
BA 9802 | Scientific Inquiry through Applied Research | Graduate |
BA 9883 | Research Project III | Graduate |
BA 9883 | Directed Reading/Study | Graduate |
Selected Publications
Featured
Mudambi, R., Mudambi, S., Mukherjee, D., & Scalera, V. (2017). Global connectivity and the evolution of industrial clustersFrom tires to polymers in Northeast Ohio. Industrial Marketing Management, 61, 20-29. doi: 10.1016/j.indmarman.2016.07.007.
Recent
Blessley, M. & Mudambi, S.M. (2022). A trade way and a pandemic: Disruption and resilience in the food bank supply chain. INDUSTRIAL MARKETING MANAGEMENT, 102, 58-73. 10.1016/j.indmarman.2022.01.002
Chitturi, P., Taylor, S., & Mudambi, S. (2022). #THOUGHTLEADER: Tradeoffs in Social Media Strategies for B2B CEOs. Fox Business Review, 1(2).
Swani, K., Brown, B., & Mudambi, S. (2020). The untapped potential of B2B advertising: A literature review and future agenda. Industrial Marketing Management, 89, 581-593. doi: 10.1016/j.indmarman.2019.05.010.
Brown, B., Swani, K., & Mudambi, S. (2020). Introduction to the special issue: B2B advertising. Industrial Marketing Management, 89, 578-580. doi: 10.1016/j.indmarman.2020.02.006.
Barbro, P., Mudambi, S., & Schuff, D. (2020). Do Country and Culture Influence Online Reviews? An Analysis of a Multinational Retailer’s Country-Specific Sites. Journal of International Consumer Marketing, 32(1), 1-14. doi: 10.1080/08961530.2019.1635552.
Mudambi, S., Sinha, J., & Taylor, D. (2019). Why B-to-B CEOs Should Be More Social on Social Media. Journal of Business-to-Business Marketing, 26(1), 103-105. doi: 10.1080/1051712X.2019.1565144.
(2018). B-to-B-Markenführung. In Array, Springer Fachmedien Wiesbaden. doi: 10.1007/978-3-658-05097-9.