Joydeep Srivastava

Profile Picture of Joydeep Srivastava

Joydeep Srivastava

  • Fox School of Business and Management

    • Marketing

      • Robert L. Johnson Professor

      • Chair


Joydeep Srivastava is the Robert L. Johnson Professor of Marketing and Supply Chain Management at the Fox School of Business at Temple University. He joined the Fox School in 2017 from the Smith School of Business, University of Maryland, where he had served as the Ralph J. Tyser Professor of Marketing and Consumer Psychology. Prior to that, he served on the faculty at the Haas School of Business, University of California, Berkeley.

Dr. Srivastava’s research interests include managerial and consumer decision-making. He examines issues in bargaining and auctions, strategy variables such as warranties and price-matching guarantees, and the psychology of money. His recent work examined bargaining in marketing distribution channels, consumer reactions to partitioned prices, people’s valuation of products in foreign currencies, and people’s spending and saving decisions as a function of payment mode and denomination of money. He has published articles in the leading journals in marketing and related fields including Journal of Consumer Psychology, Journal of Consumer Research, Journal of Experimental Psychology: Applied, Journal of Marketing Research, Journal of Retailing, Marketing Science, Marketing Letters, and Organizational Behavior and Human Decision Processes.

He currently serves on the editorial review board of the Journal of Consumer Psychology.

He earned a PhD in Business Administration from the University of Arizona, Tucson, and received a Bachelor of Science degree in Geosciences from Presidency College, University of Calcutta, in India.

Courses Taught




MKTG 4501

Marketing Strategy


MKTG 5001

Marketing Management/Strategy


MKTG 5103

Marketing Research: Techniques and Application


MKTG 9002

Sem-Behavior Res-Mktg


Selected Publications


  • Kim, T.J. & Srivastava, J. (2022). To Partition or Not to Partition: Role of Trade‐in Price on Consumer Evaluations of Purchases Involving Trade‐Ins. Journal of Consumer Psychology, 32(2), 251-273. Wiley. doi: 10.1002/jcpy.1238.

  • Kim, T. & Srivastava, J. (2021). A Differential Motivation Account for the Disparity between Willingness to Accept and Willingness to Pay. Journal of Consumer Psychology, 31(2), 263-282. doi: 10.1002/jcpy.1197.