C. Anthony Di Benedetto

Profile Picture of C. Anthony Di Benedetto

C. Anthony Di Benedetto

  • Fox School of Business and Management

    • Marketing

      • Professor

      • Washburn Senior Research Fellow

Research Interests

  • New product development
  • Product and process innovation
  • Competitive strategy and positioning
  • Industrial marketing
  • Mathematical models in marketing

Courses Taught




IB 3553

International Marketing


MKTG 3553

International Marketing


BA 9816

Creation and Dissemination of Business Knowledge


BA 9883

Research Project III


EMGT 5637

Marketing Technological Products and Services


MKTG 5001

Marketing Management/Strategy


MKTG 5107

Product Management


Selected Publications


  • Moon, H., Di Benedetto, C.A., & Kim, S.K. (2022). The effect of network tie position on a firm’s innovation performance. Journal of Business Research, 144, 821-829. Elsevier BV. doi: 10.1016/j.jbusres.2022.02.035.

  • Patrucco, A., Frattini, F., & Di Benedetto, C.A. (2022). Characteristics of supplier performance measurement systems in collaborative innovation projects: the role of the purchasing department. Supply Chain Management: an International Journal, 27(2), 207-231. Emerald. doi: 10.1108/scm-11-2020-0551.

  • Husain, Z., Dayan, M., Sushil, S., & Di Benedetto, C.A. (2022). Impact of customer focus on technology leadership via technology development capability – a moderated mediation model. Journal of Business & Industrial Marketing, 37(2), 282-293. Emerald. doi: 10.1108/jbim-04-2020-0186.

  • Lindgreen, A., Di Benedetto, C.A., Brodie, R.J., & Zenker, S. (2022). Teaching: How to ensure quality teaching, and how to recognize teaching qualifications. Industrial Marketing Management, 100, a1-a5. doi: 10.1016/j.indmarman.2021.11.008.

  • Kim, W., Hantula, D.A., & Di Benedetto, C.A. (2021). Organizational citizenship behaviors perceived by collectivistic 50-and-older customers and medical-care service performance: an application of stimulus-organism-response theory. ASIA PACIFIC JOURNAL of MARKETING and LOGISTICS. 10.1108/APJML-01-2021-0027

  • Lindgreen, A., Di Benedetto, C.A., & Brodie, R. (2021). Research quality: What it is, and how to achieve it. Industrial Marketing Management, 99, A13-A19. doi: 10.1016/j.indmarman.2021.10.009.

  • Lindgreen, A., Di Benedetto, C.A., Thornton, S., & Geersbro, J. (2021). Editorial: Qualitative research in business marketing management. Industrial Marketing Management, 98, A1-A9. doi: 10.1016/j.indmarman.2021.02.001.

  • Lindgreen, A., Di Benedetto, C.A., Clarke, A., Evald, M., Bjørn-Andersen, N., & Lambert, D. (2021). How to define, identify, and measure societal value. Industrial Marketing Management, 97, A1-A13. doi: 10.1016/j.indmarman.2020.05.013.

  • Lindgreen, A., Di Benedetto, C.A., & Beverland, M. (2021). How to write up case-study methodology sections. Industrial Marketing Management, 96, A7-A10. doi: 10.1016/j.indmarman.2020.04.012.

  • Lindgreen, A., Di Benedetto, C.A., Vanhamme, J., & Nicholson, J. (2021). How to Fast-Track Your Academic Career A Guide for Mid-Career Scholars. Edward Elgar Publishing.

  • Lindgreen, A., Di Benedetto, C.A., & Kock, F. (2021). How to develop original, courageous ideas in business marketing research. Industrial Marketing Management, 95, A1-A4. doi: 10.1016/j.indmarman.2020.04.011.

  • Lindgreen, A., Di Benedetto, C.A., Brodie, R., & Jaakkola, E. (2021). How to develop great conceptual frameworks for business-to-business marketing. Industrial Marketing Management, 94, A2-A10. doi: 10.1016/j.indmarman.2020.04.005.

  • Lindgreen, A. & Di Benedetto, C.A. (2021). How authors really frame a top manuscript. Industrial Marketing Management, 94, A11-A17. doi: 10.1016/j.indmarman.2020.04.004.

  • Di Benedetto, C.A., Lindgreen, A., & Ringberg, T. (2021). How to guide your PH.D. students. Industrial Marketing Management, 93, A4-A13. doi: 10.1016/j.indmarman.2020.04.006.

  • Cake, D.A., Agrawal, V., Gresham, G., Johansen, D., & Di Benedetto, C.A. (2020). Strategic orientations, marketing capabilities and radical innovation launch success. Journal of Business and Industrial Marketing, 35(10), 1527-1537. doi: 10.1108/jbim-02-2019-0068.

  • Lindgreen, A. & Di Benedetto, C.A. (2020). How reviewers really judge manuscripts. Industrial Marketing Management, 91, A1-A10. doi: 10.1016/j.indmarman.2020.04.002.

  • Lindgreen, A., Di Benedetto, C.A., Brodie, R., & Borgh, M.v.d. (2020). How to undertake great cross-disciplinary research. Industrial Marketing Management, 90, A1-A5. doi: 10.1016/j.indmarman.2020.03.025.

  • Lindgreen, A., Di Benedetto, C.A., Brodie, R., Fehrer, J., & Borgh, M.v.d. (2020). How to get great research cited. Industrial Marketing Management, 89, A1-A7. doi: 10.1016/j.indmarman.2020.03.023.

  • Pedersen, C., Ritter, T., & Di Benedetto, C.A. (2020). Managing through a crisis: Managerial implications for business-to-business firms. Industrial Marketing Management, 88, 314-322. doi: 10.1016/j.indmarman.2020.05.034.

  • Lindgreen, A. & Di Benedetto, C.A. (2020). How to balance like an academic. Industrial Marketing Management, 88, A1-A5. doi: 10.1016/j.indmarman.2020.03.002.

  • Bao, Y., Wei, Z., & Di Benedetto, C.A. (2020). Identifying the tacit entrepreneurial opportunity of latent customer needs in an emerging economy: The effects of experiential market learning versus vicarious market learning. Strategic Entrepreneurship Journal, 14(3), 444-469. doi: 10.1002/sej.1350.

  • Lindgreen, A. & Di Benedetto, C.A. (2020). How to become a top business-to-business marketing scholar. Industrial Marketing Management, 86, 1-11. doi: 10.1016/j.indmarman.2020.01.014.

  • Pellizzoni, E., Trabucchi, D., Frattini, F., Buganza, T., & Di Benedetto, C.A. (2020). Leveraging stakeholders’ knowledge in new service development: a dynamic approach. Journal of Knowledge Management, 24(2), 415-438. doi: 10.1108/jkm-10-2019-0532.

  • Lindgreen, A., Di Benedetto, C.A., Brodie, R., & Naudé, P. (2020). How to translate great research into great teaching. Industrial Marketing Management, 85, 1-6. doi: 10.1016/j.indmarman.2019.12.014.

  • Di Benedetto, C.A., Lindgreen, A., Storgaard, M., & Clarke, A. (2019). How to collaborate really well with practitioners. Industrial Marketing Management, 82, 1-8. doi: 10.1016/j.indmarman.2019.08.001.

  • Ng, P.Y., Dayan, M., & Di Benedetto, C.A. (2019). Performance in family firm: Influences of socioemotional wealth and managerial capabilities. Journal of Business Research, 102, 178-190. doi: 10.1016/j.jbusres.2019.05.026.

  • Di Benedetto, C.A. & Lindgreen, A. (2019). Introduction: Commentaries on the Citation Classics in Industrial Marketing Management. Industrial Marketing Management, 79, 1-2. doi: 10.1016/j.indmarman.2019.03.002.

  • Lindgreen, A., Di Benedetto, C.A., Verdich, C., Vanhamme, J., Venkatraman, V., Pattinson, S., Clarke, A., & Khan, Z. (2019). How to write really good research funding applications. Industrial Marketing Management, 77, 232-239. doi: 10.1016/j.indmarman.2019.02.015.

  • SONG, M., JONG, A.D., BENEDETTO, C.A.D., & ZHAO, Y.L. (2019). ENHANCING SUPPLIER’S INVOLVEMENT IN STARTUP’S INNOVATION THROUGH EQUITY OFFERING AND TRUST BUILDING. International Journal of Innovation Management, 23(02), 1950013. doi: 10.1142/s1363919619500130.

  • Genç, E. & Di Benedetto, C.A. (2019). A comparison of proactive and reactive environmental strategies in green product innovation. International Journal of Innovation and Sustainable Development, 13(3/4), 431. doi: 10.1504/ijisd.2019.100377.