Biography
Anthony Di Benedetto is Professor of Marketing and Senior Washburn Research Fellow at the Fox School of Business, Temple University, Philadelphia, PA, USA. He is the Academic Director of the Executive MBA program, and has taught in the DBA, Ph. D., Executive MBA, Online MBA, International MBA, and undergraduate programs. He has held visiting professorships at Bocconi University, Politecnico di Milano, and Technische Universiteit Eindhoven, among others. In 2010, he was named the Fulbright-Kathryn and Craig Hall Chair in Entrepreneurship and spent a semester at the Wirtschaftsuniversität Wien. He is a recipient of both the Lindback Award for Distinguished Teaching and the Great Teacher Award. He holds a Ph.D. in Administration, an MBA in Marketing, and a BSc in Chemistry, all from McGill University. He is Co-Editor-in-Chief of Industrial Marketing Management, and Editor-in-Chief of Journal of International Consumer Marketing and Journal of Nonprofit and Public Sector Marketing. He is a co-author with Merle Crawford of New Products Management, the leading textbook in new product development. He has been named one of the 50 leading research scholars worldwide in innovation and technology management by the International Association of Management of Technology. He has been published in academic journals including IEEE Transactions on Engineering Management, Industrial Marketing Management, Journal of International Business Studies, Journal of Operations Management, Journal of Product Innovation Management, Journal of the Academy of Marketing Science, Management Science, Strategic Management Journal, and elsewhere. He is a certified New Product Development Professional (NPDP).
Research Interests
- New product development
- Product and process innovation
- Competitive strategy and positioning
- Industrial marketing
- Mathematical models in marketing
Courses Taught
Number | Name | Level |
|---|---|---|
IB 3553 | International Marketing | Undergraduate |
MKTG 3514 | Sustainable Consumer Centric Innovation | Undergraduate |
MKTG 3553 | International Marketing | Undergraduate |
BA 9183 | Directed Study in Business | Graduate |
BA 9683 | Research Project I | Graduate |
BA 9783 | Research Project II | Graduate |
BA 9816 | Creation and Dissemination of Business Knowledge | Graduate |
BA 9883 | Research Project III | Graduate |
EMGT 5637 | Marketing Technological Products and Services | Graduate |
MKTG 5001 | Marketing Management/Strategy | Graduate |
MKTG 5107 | Product Management | Graduate |
Selected Publications
Recent
ANTHONY, C.M.D.B.C.C. & CRAWFORD (2025). New Products Management 2025 Release.
Kim, W., An, H.S., Hantula, D.A., & Di Benedetto, C.A. (2025). Young consumers' online experiential consumption behavior of foreign contemporary music: generational and gender differences in the refined stimulus-organism-response theory. Asia Pacific Journal of Marketing and Logistics, 37(3), 750-781. Emerald. doi: 10.1108/apjml-01-2024-0125.
Dayan, M., Di Benedetto, C.A., Dayan, B., Rumaithi, E.A., & Zahmi, R.A. (2024). How much internationalization is innovation-worthy for SMEs? Roles of the degree of internationalization and organizational unlearning on the joint innovation capabilities-exploratory innovation relationship. Journal of Innovation & Knowledge, 9(4), 100614-100614. Elsevier BV. doi: 10.1016/j.jik.2024.100614.
Lee, Y., Cortes, A.F., Di Benedetto, C.A., Herrmann, P., Hughes, M., Kim, P.H., Park, H.D., & Lan, S. (2024). The Medici effect: multidisciplinary insights for entrepreneurship research. New England Journal of Entrepreneurship, 27(1), 2-8. Emerald. doi: 10.1108/neje-07-2024-104.
Lindgreen, A. & Di Benedetto, C.A. (2024). How to Fast-track your Academic Career A Guide for Mid-Career Scholars: Second Edition. Edward Elgar Publishing.
Robson, M.J., Chuang, F., Morgan, R.E., Bıçakcıoğlu‐Peynirci, N., & Di Benedetto, C.A. (2023). New Product Development Process Execution, Integration Mechanisms, Capabilities and Outcomes: Evidence from Chinese High‐Technology Ventures. British Journal of Management, 34(4), 2036-2056. Wiley. doi: 10.1111/1467-8551.12686.
Lindgreen, A., Di Benedetto, C.A., & Pieters, C. (2023). Editorial: How to develop a strong research culture. Industrial Marketing Management, 111, A1-A9. Elsevier BV. doi: 10.1016/j.indmarman.2023.04.004.
Moon, H., Di Benedetto, C.A., & Kim, S.K. (2022). The effect of network tie position on a firm’s innovation performance. Journal of Business Research, 144, 821-829. Elsevier BV. doi: 10.1016/j.jbusres.2022.02.035.
Patrucco, A., Frattini, F., & Di Benedetto, C.A. (2022). Characteristics of supplier performance measurement systems in collaborative innovation projects: the role of the purchasing department. Supply Chain Management: an International Journal, 27(2), 207-231. Emerald. doi: 10.1108/scm-11-2020-0551.
Husain, Z., Dayan, M., Sushil, S., & Di Benedetto, C.A. (2022). Impact of customer focus on technology leadership via technology development capability – a moderated mediation model. Journal of Business & Industrial Marketing, 37(2), 282-293. Emerald. doi: 10.1108/jbim-04-2020-0186.
Lindgreen, A., Di Benedetto, C.A., Brodie, R.J., & Zenker, S. (2022). Teaching: How to ensure quality teaching, and how to recognize teaching qualifications. Industrial Marketing Management, 100, a1-a5. doi: 10.1016/j.indmarman.2021.11.008.
Kim, W., Hantula, D.A., & Di Benedetto, C.A. (2021). Organizational citizenship behaviors perceived by collectivistic 50-and-older customers and medical-care service performance: an application of stimulus-organism-response theory. ASIA PACIFIC JOURNAL of MARKETING and LOGISTICS. 10.1108/APJML-01-2021-0027
Lindgreen, A., Di Benedetto, C.A., & Brodie, R. (2021). Research quality: What it is, and how to achieve it. Industrial Marketing Management, 99, A13-A19. doi: 10.1016/j.indmarman.2021.10.009.
Lindgreen, A., Di Benedetto, C.A., Thornton, S., & Geersbro, J. (2021). Editorial: Qualitative research in business marketing management. Industrial Marketing Management, 98, A1-A9. doi: 10.1016/j.indmarman.2021.02.001.
Lindgreen, A., Di Benedetto, C.A., Clarke, A., Evald, M., Bjørn-Andersen, N., & Lambert, D. (2021). How to define, identify, and measure societal value. Industrial Marketing Management, 97, A1-A13. doi: 10.1016/j.indmarman.2020.05.013.
Lindgreen, A., Di Benedetto, C.A., & Beverland, M. (2021). How to write up case-study methodology sections. Industrial Marketing Management, 96, A7-A10. doi: 10.1016/j.indmarman.2020.04.012.
Lindgreen, A., Di Benedetto, C.A., Vanhamme, J., & Nicholson, J. (2021). How to Fast-Track Your Academic Career A Guide for Mid-Career Scholars. Edward Elgar Publishing.
Lindgreen, A., Di Benedetto, C.A., & Kock, F. (2021). How to develop original, courageous ideas in business marketing research. Industrial Marketing Management, 95, A1-A4. doi: 10.1016/j.indmarman.2020.04.011.
Lindgreen, A., Di Benedetto, C.A., Brodie, R., & Jaakkola, E. (2021). How to develop great conceptual frameworks for business-to-business marketing. Industrial Marketing Management, 94, A2-A10. doi: 10.1016/j.indmarman.2020.04.005.
Lindgreen, A. & Di Benedetto, C.A. (2021). How authors really frame a top manuscript. Industrial Marketing Management, 94, A11-A17. doi: 10.1016/j.indmarman.2020.04.004.
Di Benedetto, C.A., Lindgreen, A., & Ringberg, T. (2021). How to guide your PH.D. students. Industrial Marketing Management, 93, A4-A13. doi: 10.1016/j.indmarman.2020.04.006.
Cake, D.A., Agrawal, V., Gresham, G., Johansen, D., & Di Benedetto, C.A. (2020). Strategic orientations, marketing capabilities and radical innovation launch success. Journal of Business and Industrial Marketing, 35(10), 1527-1537. doi: 10.1108/jbim-02-2019-0068.
Lindgreen, A. & Di Benedetto, C.A. (2020). How reviewers really judge manuscripts. Industrial Marketing Management, 91, A1-A10. doi: 10.1016/j.indmarman.2020.04.002.
Lindgreen, A., Di Benedetto, C.A., Brodie, R., & Borgh, M.v.d. (2020). How to undertake great cross-disciplinary research. Industrial Marketing Management, 90, A1-A5. doi: 10.1016/j.indmarman.2020.03.025.
Lindgreen, A., Di Benedetto, C.A., Brodie, R., Fehrer, J., & Borgh, M.v.d. (2020). How to get great research cited. Industrial Marketing Management, 89, A1-A7. doi: 10.1016/j.indmarman.2020.03.023.
Pedersen, C., Ritter, T., & Di Benedetto, C.A. (2020). Managing through a crisis: Managerial implications for business-to-business firms. Industrial Marketing Management, 88, 314-322. doi: 10.1016/j.indmarman.2020.05.034.
Lindgreen, A. & Di Benedetto, C.A. (2020). How to balance like an academic. Industrial Marketing Management, 88, A1-A5. doi: 10.1016/j.indmarman.2020.03.002.
Bao, Y., Wei, Z., & Di Benedetto, C.A. (2020). Identifying the tacit entrepreneurial opportunity of latent customer needs in an emerging economy: The effects of experiential market learning versus vicarious market learning. Strategic Entrepreneurship Journal, 14(3), 444-469. doi: 10.1002/sej.1350.
Lindgreen, A. & Di Benedetto, C.A. (2020). How to become a top business-to-business marketing scholar. Industrial Marketing Management, 86, 1-11. doi: 10.1016/j.indmarman.2020.01.014.
Pellizzoni, E., Trabucchi, D., Frattini, F., Buganza, T., & Di Benedetto, C.A. (2020). Leveraging stakeholders’ knowledge in new service development: a dynamic approach. Journal of Knowledge Management, 24(2), 415-438. doi: 10.1108/jkm-10-2019-0532.
Lindgreen, A., Di Benedetto, C.A., Brodie, R., & Naudé, P. (2020). How to translate great research into great teaching. Industrial Marketing Management, 85, 1-6. doi: 10.1016/j.indmarman.2019.12.014.