Research Interests
- New product development
- Product and process innovation
- Competitive strategy and positioning
- Industrial marketing
- Mathematical models in marketing
Courses Taught
Number | Name | Level |
|---|---|---|
IB 3553 | International Marketing | Undergraduate |
MKTG 3514 | Sustainable Consumer Centric Innovation | Undergraduate |
MKTG 3553 | International Marketing | Undergraduate |
BA 9183 | Directed Study in Business | Graduate |
BA 9683 | Research Project I | Graduate |
BA 9783 | Research Project II | Graduate |
BA 9816 | Creation and Dissemination of Business Knowledge | Graduate |
BA 9883 | Research Project III | Graduate |
EMGT 5637 | Marketing Technological Products and Services | Graduate |
MKTG 5001 | Marketing Management/Strategy | Graduate |
MKTG 5107 | Product Management | Graduate |
Selected Publications
Recent
Robson, M.J., Chuang, F., Morgan, R.E., Bıçakcıoğlu‐Peynirci, N., & Di Benedetto, C.A. (2023). New Product Development Process Execution, Integration Mechanisms, Capabilities and Outcomes: Evidence from Chinese High‐Technology Ventures. British Journal of Management, 34(4), 2036-2056. Wiley. doi: 10.1111/1467-8551.12686.
Lindgreen, A., Di Benedetto, C.A., & Pieters, C. (2023). Editorial: How to develop a strong research culture. Industrial Marketing Management, 111, A1-A9. Elsevier BV. doi: 10.1016/j.indmarman.2023.04.004.
Moon, H., Di Benedetto, C.A., & Kim, S.K. (2022). The effect of network tie position on a firm’s innovation performance. Journal of Business Research, 144, 821-829. Elsevier BV. doi: 10.1016/j.jbusres.2022.02.035.
Patrucco, A., Frattini, F., & Di Benedetto, C.A. (2022). Characteristics of supplier performance measurement systems in collaborative innovation projects: the role of the purchasing department. Supply Chain Management: an International Journal, 27(2), 207-231. Emerald. doi: 10.1108/scm-11-2020-0551.
Husain, Z., Dayan, M., Sushil, S., & Di Benedetto, C.A. (2022). Impact of customer focus on technology leadership via technology development capability – a moderated mediation model. Journal of Business & Industrial Marketing, 37(2), 282-293. Emerald. doi: 10.1108/jbim-04-2020-0186.
Lindgreen, A., Di Benedetto, C.A., Brodie, R.J., & Zenker, S. (2022). Teaching: How to ensure quality teaching, and how to recognize teaching qualifications. Industrial Marketing Management, 100, a1-a5. doi: 10.1016/j.indmarman.2021.11.008.
Kim, W., Hantula, D.A., & Di Benedetto, C.A. (2021). Organizational citizenship behaviors perceived by collectivistic 50-and-older customers and medical-care service performance: an application of stimulus-organism-response theory. ASIA PACIFIC JOURNAL of MARKETING and LOGISTICS. 10.1108/APJML-01-2021-0027
Lindgreen, A., Di Benedetto, C.A., & Brodie, R. (2021). Research quality: What it is, and how to achieve it. Industrial Marketing Management, 99, A13-A19. doi: 10.1016/j.indmarman.2021.10.009.
Lindgreen, A., Di Benedetto, C.A., Thornton, S., & Geersbro, J. (2021). Editorial: Qualitative research in business marketing management. Industrial Marketing Management, 98, A1-A9. doi: 10.1016/j.indmarman.2021.02.001.
Lindgreen, A., Di Benedetto, C.A., Clarke, A., Evald, M., Bjørn-Andersen, N., & Lambert, D. (2021). How to define, identify, and measure societal value. Industrial Marketing Management, 97, A1-A13. doi: 10.1016/j.indmarman.2020.05.013.
Lindgreen, A., Di Benedetto, C.A., & Beverland, M. (2021). How to write up case-study methodology sections. Industrial Marketing Management, 96, A7-A10. doi: 10.1016/j.indmarman.2020.04.012.
Lindgreen, A., Di Benedetto, C.A., Vanhamme, J., & Nicholson, J. (2021). How to Fast-Track Your Academic Career A Guide for Mid-Career Scholars. Edward Elgar Publishing.
Lindgreen, A., Di Benedetto, C.A., & Kock, F. (2021). How to develop original, courageous ideas in business marketing research. Industrial Marketing Management, 95, A1-A4. doi: 10.1016/j.indmarman.2020.04.011.
Lindgreen, A., Di Benedetto, C.A., Brodie, R., & Jaakkola, E. (2021). How to develop great conceptual frameworks for business-to-business marketing. Industrial Marketing Management, 94, A2-A10. doi: 10.1016/j.indmarman.2020.04.005.
Lindgreen, A. & Di Benedetto, C.A. (2021). How authors really frame a top manuscript. Industrial Marketing Management, 94, A11-A17. doi: 10.1016/j.indmarman.2020.04.004.
Di Benedetto, C.A., Lindgreen, A., & Ringberg, T. (2021). How to guide your PH.D. students. Industrial Marketing Management, 93, A4-A13. doi: 10.1016/j.indmarman.2020.04.006.
Cake, D.A., Agrawal, V., Gresham, G., Johansen, D., & Di Benedetto, C.A. (2020). Strategic orientations, marketing capabilities and radical innovation launch success. Journal of Business and Industrial Marketing, 35(10), 1527-1537. doi: 10.1108/jbim-02-2019-0068.
Lindgreen, A. & Di Benedetto, C.A. (2020). How reviewers really judge manuscripts. Industrial Marketing Management, 91, A1-A10. doi: 10.1016/j.indmarman.2020.04.002.
Lindgreen, A., Di Benedetto, C.A., Brodie, R., & Borgh, M.v.d. (2020). How to undertake great cross-disciplinary research. Industrial Marketing Management, 90, A1-A5. doi: 10.1016/j.indmarman.2020.03.025.
Lindgreen, A., Di Benedetto, C.A., Brodie, R., Fehrer, J., & Borgh, M.v.d. (2020). How to get great research cited. Industrial Marketing Management, 89, A1-A7. doi: 10.1016/j.indmarman.2020.03.023.
Pedersen, C., Ritter, T., & Di Benedetto, C.A. (2020). Managing through a crisis: Managerial implications for business-to-business firms. Industrial Marketing Management, 88, 314-322. doi: 10.1016/j.indmarman.2020.05.034.
Lindgreen, A. & Di Benedetto, C.A. (2020). How to balance like an academic. Industrial Marketing Management, 88, A1-A5. doi: 10.1016/j.indmarman.2020.03.002.
Bao, Y., Wei, Z., & Di Benedetto, C.A. (2020). Identifying the tacit entrepreneurial opportunity of latent customer needs in an emerging economy: The effects of experiential market learning versus vicarious market learning. Strategic Entrepreneurship Journal, 14(3), 444-469. doi: 10.1002/sej.1350.
Lindgreen, A. & Di Benedetto, C.A. (2020). How to become a top business-to-business marketing scholar. Industrial Marketing Management, 86, 1-11. doi: 10.1016/j.indmarman.2020.01.014.
Pellizzoni, E., Trabucchi, D., Frattini, F., Buganza, T., & Di Benedetto, C.A. (2020). Leveraging stakeholders’ knowledge in new service development: a dynamic approach. Journal of Knowledge Management, 24(2), 415-438. doi: 10.1108/jkm-10-2019-0532.
Lindgreen, A., Di Benedetto, C.A., Brodie, R., & Naudé, P. (2020). How to translate great research into great teaching. Industrial Marketing Management, 85, 1-6. doi: 10.1016/j.indmarman.2019.12.014.