Customize your degree to your interests with recently expanded opportunities for specialization: enrich your analytical skills with courses in Marketing Research and Insights or enhance your ability to manage a brand, product line, and lead a full scope of marketing department responsibilities including staff in Enterprise Marketing Management.
Specialize in Marketing Research and Insights*Boost your career’s potential with an analytics-oriented curriculum. The Marketing Research and Insights specialization track will prepare you to design an effective data collection approach, apply quantitative methods to interpret data, and use your findings to make and defend strategic decisions.Develop the skills necessary for jobs such as:
- Marketing Manager
- Marketing Specialist
- Market Research Analyst
- Market Research Account Executive
- Advertising Director
- Brand Strategist
- Interactive Brand Manager
- E-Commerce Marketing Director
- SEO Manager
- Product Manager
...Or Specialize in Enterprise Marketing ManagementPosition yourself for a leadership opportunity in marketing. The Enterprise Marketing Management specialization delivers a high-impact online curriculum designed to prepare seasoned professionals with the knowledge and skills to manage an entire product line, brand, external agencies, and a marketing department with responsibility for strategy, planning, budgeting, and staff. Develop a holistic understanding of the marketing management function, from marketing research and strategy formation to channel analysis, life cycle management and rationalization, communication campaigns, and more.This specialization is ideal for anyone—particularly mid-level business professionals—seeking advancement or a career change to a role in marketing management within any size of business enterprise.
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Applications will be reviewed as they are received and may be considered after the deadline on a case-by-case basis.
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