Nov 5 • 3 min read

Sessions are free and open to all small business owners and are designed to help them pivot and plan for the holiday shopping season

PHILADELPHIA, Nov. 5, 2020 — Since its founding more than 10 years ago, Small Business Saturday has become a staple of the holiday shopping season.  

It’s estimated that more than $120 billion has been spent during the event over the past 10 years, but due to the ongoing COVID-19 pandemic, this year’s Small Business Saturday might look a little different.

“Traditionally, with Small Business Saturday, you have small business communities coming together to put on events to increase foot traffic,” says Jamie Shanker-Passero, associate director of Temple University’s Small Business Development Center (SBDC) which is housed at the Fox School of Business. “While that still may be happening, it’s not going to get the same numbers this year. The incentives that often come with Small Business Saturday will not be the same. The goal cannot be to fill your store up to capacity, so businesses will have to find new ways to pivot.”

To help assist local small businesses plan for the annual event and the holiday shopping season, the SBDC is hosting two special Small Business Saturday Virtual Brainstorming Sessions. The sessions, which will be held Thursday, Nov. 12 from 5 p.m. to 7 p.m. and Friday, Nov. 13, from 11 a.m. to 1 p.m., are free and open to any small business owner in the Philadelphia Metropolitan Area. Business owners can join by using this link.

During the sessions, SBDC consultants will work directly with each business owner to brainstorm and outline specific strategies, both for Small Business Saturday, Cyber Monday and the entire holiday season.

“This is always a creative endeavor, but now small businesses have to think even more creatively. Plus, the line between Small Business Saturday and Cyber Monday has really been blurred this year,” Shanker-Passero says. “So businesses need to think about upping their convenience factor to make it almost as easy as going on Amazon, but the personal touch that only a small business can provide is still so important.”

In addition to the two Small Business Saturday sessions, the SBDC is also hosting a number of free webinars during the month of November, which are applicable for the holiday shopping season. They include:

Business owners can register for any of the free sessions by clicking the links above.

Funded jointly by the U.S. Small Business Administration (SBA), the PA Department of Community & Economic Development (DCED) and Temple University’s Fox School of Business, the SBDC’s mission is to provide entrepreneurs and small businesses with the knowledge needed to make informed business decisions. It has been serving Philadelphia and the surrounding communities since 1983. 

For more information on the SBDC or any of the upcoming sessions, visit the center’s website or contact Shanker-Passero.


The vision of Temple University’s Fox School of Business is to transform student lives, develop leaders, and impact our local and global communities through excellence and innovation in education and research.

The Fox School’s research institutes and centers as well as 200+ full-time faculty provide access to market-leading technologies and foster a collaborative and creative learning environment that offers more than curriculum—it offers an experience. Coupled with its leading student services, the Fox School ensures that its graduates are fully prepared to enter the job market.

The flexibility and responsiveness of our knowledge-creating research faculty allow the school to address the needs of industry and generate courses and programs in emerging fields. As a leader in business research, the Fox School values interdisciplinary approaches and translational research that influence and impact real-world problems. Our research informs an adaptive curriculum, supports innovation in teaching and prepares students for the ever-changing business environment.

Cyber MondayJamie Shanker-PasseroLocal BusinessSBDCSmall Business Development CenterSmall Business Saturday