Nov 20 • 1 min read
Dr. Xueming Luo

Dr. Xueming Luo, Charles Gilliland Distinguished Chair, director of the Global Center for Big Data and Mobile Analytics, and professor of marketing at the Fox School of Business, has been named by INFORMS as the conference organizer for the 40th Annual INFORMS ISMS Marketing Science Conference. It will be held June 13–16, 2018, at the Fox School. This annual event brings together leading marketing scholars, practitioners, and policy makers from around the globe with a shared interest in rigorous scientific research on marketing problems.

The conference falls under the auspices of the INFORMS Society for Marketing Science (ISMS) sub-branch, a society of scholars devoted to researching market phenomena at the interface of firms and consumers, and disseminating that knowledge to students, managers, public officials, and society at large.

The conference will be held at Alter Hall, home of the Fox School, which features state-of-the-art technology and ample room for concurrent sessions. This conference momentum is building and may become the largest academic conference that Temple University has ever hosted.

“We are very fortunate to host this prestigious conference,” says Dr. Luo. “It is the flagship annual event in the quantitative marketing areas with expected attendants of around 1,000 marketing professors and PhD students from the best business schools around the world, as well as industry executives and experts. It promises to further boost our Temple and Fox brand reputation and impact in the country and worldwide.”

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Marketing and Supply Chain Management